This presentation is the first in a series of monthly Social Media Training titled Third Tech Tuesday. This month's training is on 10 Uses of Facebook for Business. The presentation is packed with resources.

1. April- Third Tech Tuesday (#3RdTT)
Michelle Post, Ph.D.
https://www.facebook.com/DrMichellePost
“See the potential in Everyone”

2. Topics for #3RdTT
What social media topics do you
want to learn?
Send me an email:
mpost.phd@gmail.com
4/16/2013 ©Michelle Post, Ph.D. 2

3. Lessons to be Learned Today
• What is Third Tech Tuesday
• Who is Third Tech Tuesday For
• 10 Uses of Facebook for Business
• Facebook Influencers, Tools, Articles & Blogs
• Cool Places for Help
• References
• Dr. Michelle Post
4/16/2013 ©Michelle Post, Ph.D. 3

4. What is Third Tech Tuesday?
• Third Tech Tuesday is a 45-minute view into
specific areas of social media from a high level
overview of what is social media, to an in
depth look into all things social media from
strategy, tool management, metrics, and
external tools that make the job of using social
media easy.
4/16/2013 ©Michelle Post, Ph.D. 4

5. Who is Third Tech Tuesday For?
• Third Tech Tuesday for both individuals and
businesses that want to come together for an
hour of coffee and learning in a safe and
collaborating environment.
• Third Tech Tuesday is for beginners to
advance; however, not all topics can cover
those levels, some topics will be specifically
for beginners, intermediate, and advanced
social media and technical users.
4/16/2013 ©Michelle Post, Ph.D. 5

6. 10 Uses of Facebook for Business
1. 1-Billion People are 6. Facebook Events
Using Facebook 7. Run a Contest
2. Build Relationships 8. Create a Group
Using the New Reply 9. Go Mobile with
Links Facebook & Your Own
3. Advertise on Facebook App
4. Engage With Content 10. Facebook Graph
5. Add Apps to Your Page Search
4/16/2013 ©Michelle Post, Ph.D. 6

7. 1. 1-Billion People
4/16/2013 ©Michelle Post, Ph.D. 7

8. 2. Build Relationships Using the
New Reply Links
• “New: Reply Links make it easy to have conversations”
• Social Media is more about being social than just the media
and FB’s new Reply Link allows you to reply directly to
comments on your page --- ENGAGE your audience
4/16/2013 ©Michelle Post, Ph.D. 8

9. 3. Advertise on Facebook
Advertise on Facebook -
https://www.faceboo
k.com/advertising
4/16/2013 ©Michelle Post, Ph.D. 9

10. 4. Engage with Content
• Engage Your Target
Audience With Content
– Photos
– Videos
– Quotes
– Blog Postings
– Stories
– Tips, Tools
– And More
4/16/2013 ©Michelle Post, Ph.D. 10

11. 5. Add Apps to Your Page
• Add Apps to your
page to engage your
audience in many
different channels -
https://www.facebo
ok.com/appcenter/
• Best Facebook Apps
for Your Business
• 20+ Best Facebook
Apps For Business –
Use Them Now!!
4/16/2013 ©Michelle Post, Ph.D. 11

12. 6. Facebook Events
• Facebook Events can be created by Users,
Groups or Fan Pages.
• Events are a great way of promoting yourself &
your company events
4/16/2013 ©Michelle Post, Ph.D. 12

13. 7. Run a Contest
• Run a Contest on
Facebook
• Offer a prize that
relates to your
business
• Make sure to
follow all rules
• Use 3rd Party Apps
to Create the
Contest
4/16/2013 ©Michelle Post, Ph.D. 13

14. 8. Create a Group
• Create a closed group for customer support
• Create a member only group for networking
with customers
• Create an open group to build brand awareness
4/16/2013 ©Michelle Post, Ph.D. 14

15. 9. Go Mobile With FB & Your APP
• Go Mobile With
Facebook and Your
Own Company App
• 70% of smartphone
owners use
Facebook
• 61% of respondents
who use Facebook
do so every day
4/16/2013 ©Michelle Post, Ph.D. 15

16. 10. Using FB Graph Search
• FB’s New Graph
Search lets you
search for almost
anything: people,
places, things
• Create cross-
pollination of
brands, strategic
partnerships,
relevant content &
so much more
4/16/2013 ©Michelle Post, Ph.D. 16

17. Cool Places for Help
CrowdSpring -
http://www.crowdspring.com/
Fiverr.com - http://fiverr.com/
4/16/2013 ©Michelle Post, Ph.D. 17

18. Facebook Influencers
• Brian Carter - http://briancarteryeah.com/blog/
• Emeric Ernoult - http://www.agorapulse.com/
• Kim Garst - http://kimgarst.com/
• Dave Kerpen - http://www.davekerpen.com/
• Jon Loomer - http://www.jonloomer.com/
• Amy Porterfield - http://www.amyporterfield.com/
• Mark Schaefer - http://www.businessesgrow.com/us/
• Mari Smith - http://www.marismith.com/
• Jesse Stay - http://www.staynalive.com/
• Michael Stelzner - http://www.socialmediaexaminer.com/
• Andrea Vahl - http://www.andreavahl.com/
4/16/2013 ©Michelle Post, Ph.D. 18

19. Tools for Facebook & Social Media
• The 9 Best Facebook and Twitter Management Tools -
http://60secondmarketer.com/blog/2013/02/14/the-9-best-facebook-
and-twitter-management-tools/
• Best Social Media Management Tools for Small Business Owners -
http://www.businessesgrow.com/2012/11/11/best-social-media-
management-tools-for-small-business-owners/
• Top 10 Facebook Fan Page Creation Tools - http://facebook-fan-page-
creation-tools.toptenreviews.com/
• The 11 Best Facebook Tools and Apps for Small Business -
http://www.virtualassist.net/blog/11-facebook-tools-apps-small-
business.html/
• 7 of the Best Free Facebook Monitoring Tools Ever -
http://www.socialmediasimplify.com/2011/10/7-of-best-free-facebook-
monitoring.html
• 5 Tools for Facebook Marketing -
http://www.matrixmarketinggroup.com/categoryblog/social-media-
marketing/5-tools-for-facebook-marketing/
4/16/2013 ©Michelle Post, Ph.D. 19

20. FB Influencers Favorite Tools &
Training
• Amy Porterfield: Facebook Influence Training -
http://fbinfluence.com/?hop=amyport
• Amy Porterfield’s Recommended Resources -
http://www.amyporterfield.com/marketingresources/
• Mari Smith’s Recommended Resources -
http://www.marismith.com/mari-smith-favorites/
• Mari Smith: Training - http://www.marismith.com/training/
• Andrea Vahl: Free Webinars -
http://www.andreavahl.com/free-webinars
• Andrea Vahl: How to Use Facebook to Grow Your Business -
http://www.andreavahl.com/products/how-to-use-
facebook-to-grow-your-business
4/16/2013 ©Michelle Post, Ph.D. 20

21. Useful Articles & Blog Postings
• Jay Baer: Social Media Strategy in 7 Steps -
http://www.convinceandconvert.com/social-media-
marketing/develop-a-social-media-strategy-in-7-steps/
• Lauren Barraco: Maximize the Benefits of Facebook -
http://laurenbarraco.com/2012/03/28/maximize-facebook/
• Rich Brooks: Your Ultimate Checklist to an Irresistible
Facebook Business Page -
http://www.themarketingagents.com/facebook-business-
page-checklist
• Emeric Ernoult: 6 Facebook Metrics Marketers Should Be
Measuring -
http://www.socialmediaexaminer.com/facebook-page-
metrics/
4/16/2013 ©Michelle Post, Ph.D. 21

22. Useful Articles & Blog Postings
• Megan Leap:
– 13 Ways to Improve Social Media Marketing in 2013 -
http://www.onlinemarketinginstitute.org/blog/2012/11/13-
ways-to-improve-social-media-marketing-in-2013/
– 45 Ways to Improve Your Digital Strategy in 2013, Part One -
http://www.onlinemarketinginstitute.org/blog/2013/01/imp
rove-your-digital-strategy/
– 45 Ways to Improve Your Digital Strategy in 2013, Part Two -
http://www.onlinemarketinginstitute.org/blog/2013/01/imp
rove-your-digital-strategy-part-two/
– 45 Ways to Improve Your Digital Strategy in 2013, Part Three -
http://www.onlinemarketinginstitute.org/blog/2013/01/imp
rove-your-digital-strategy-part-three/
4/16/2013 ©Michelle Post, Ph.D. 22

23. Useful Articles & Blog Postings
• Pam Moore: 15 Must Know Tips to Rock Your New Facebook
Timeline Business Page -
http://socialmediatoday.com/pammoore/476234/15-must-
know-tips-rock-your-new-facebook-timeline-business-page
• Sarah Pierce: 5 Ways to Improve Your Facebook Engagement -
http://www.socialmediaexaminer.com/improve-facebook-
engagement/
• Amy Porterfield: 6 Daily Habits for Facebook Marketing Success -
http://www.socialmediaexaminer.com/6-daily-habits-for-
facebook-marketing-success/
• Allison Reilly: Social Marketing Tactics Balance Customer
Attraction, Retention - http://technorati.com/business/small-
business/article/social-marketing-tactics-balance-customer-
attraction/
4/16/2013 ©Michelle Post, Ph.D. 23

24. Useful Articles & Blog Postings
• Ginny Soskey - The Top 8 Priorities for Any One-Man Marketing Team -
http://blog.hubspot.com/8-priorities-one-man-marketing-team
• Michael Stelzner: Facebook Marketing for Small Business: What You Need
to Know - http://www.socialmediaexaminer.com/facebook-marketing-for-
small-business/
• Andrea Vahl: 5 Ways Businesses Are Using Facebook Timelines -
http://www.socialmediaexaminer.com/5-ways-businesses-are-using-
facebook-timelines/
• Andrea Vahl: 10 Ways to Grow Your Facebook Following -
http://www.socialmediaexaminer.com/facebook-page-likes/
• Tiffany Wong: 10 Reasons why you should use a Facebook page for
business - http://thebizymommy.com/2013/02/02/10-reasons-use-
facebook-page-business/
4/16/2013 ©Michelle Post, Ph.D. 24

25. Winning Facebook Pages
• Phil Mershon: Top 10 Small Business Facebook Pages:
2012 Winners! -
http://www.socialmediaexaminer.com/top-10-small-
business-facebook-pages-2012-winners/
• Social Media Examiner:
https://www.facebook.com/smexaminer
• Mari Smith: https://www.facebook.com/marismith
• Blog Squad: https://www.facebook.com/BlogSquad
• Sierra Trading Post:
https://www.facebook.com/sierratradingpost
• Who Are Your Favorites?
4/16/2013 ©Michelle Post, Ph.D. 25

26. References
Checkfacebook.com. (2013, April 15). Retrieved from
http://www.checkfacebook.com/ [Slide 7]
Cohen, H. (2013, April 4). Facebook Goes Mobile: 10
Research Charts & Analysis [Blog post]. Retrieved from
http://heidicohen.com/facebook-goes-mobile-
research-charts-analysis/ [Slide 15]
Facebook. (n.d.) Advertise on Facebook. Retrieved from
http://www.facebook.com/advertising/ [Slide 9]
Facebook. (n.d.). Advertise on Facebook: Luxury Link.
Retrieved from
http://www.facebook.com/advertising/success-
stories/luxury-link [Slide 9]
4/16/2013 ©Michelle Post, Ph.D. 26

27. References, Cntd.
Facebook. (n.d.). Advertise on Facebook: State Bicycle Co.
Retrieved from
http://www.facebook.com/advertising/success-stories/state-
bicycle [Slide 9]
Garst, K. (2013, April 15). Kim Garst: Facebook. Retrieved from
https://www.facebook.com/kimgarstboomsocial [Slide 10]
Pirini, W. (2012). How to use Facebook for Business. Pirini
Holdings Limited. [Slide 10]
Porterfield, A. (2012, August 17). 3 ways to use Facebook Groups
to attract and keep customers. Retrieved from
http://www.entrepreneur.com/article/224154 [Slide 14]
4/16/2013 ©Michelle Post, Ph.D. 27

28. References, Cntd.
Smith, C. (2013, April 13). (April 2013 Update) By The
Numbers: 32 Amazing Facebook Stats. Retrieved from
http://expandedramblings.com/index.php/by-the-
numbers-17-amazing-facebook-stats/ [Slide 7]
Smith, C. (2013, April 3). (April 2013) How Many People Use
the Top Social Media, Apps & Services? Retrieved from
http://expandedramblings.com/index.php/resource-how-
many-people-use-the-top-social-media/ [Slide 7]
Smith, M. (2013, April 15). Mari Smith: Contests [Facebook
page]. Retrieved from
https://www.facebook.com/marismith [Slide 13]
Vahl, A. (n.d.). How to use Facebook to grow your business.
Lewisville, CO: Andrea Vahl. [Slide 12]
4/16/2013 ©Michelle Post, Ph.D. 28

29. Who is Dr. Michelle Post?
Dr. Michelle Post has more than 25+
years in the IT/Business industries,
and 8+ years in Higher Education and
Non-profit industries.
Dr. Post is a Social Media Junkie who
loves learning and knowing about all
things social media and how it can
help individuals, businesses, and
universities.
Come learn with Dr. Post, as she
teaches social media in a way that
everyone will understand what it is
and why they need to use it.
4/16/2013 ©Michelle Post, Ph.D. 29

30. Dr. Michelle Post Social Presence
Author: Building Your Adjunct Platform, Heaven
Has Tea Parties, & Reflections of Weekly Words
Facebook:
https://www.facebook.com/DrMichellePost
Linkedin:
http://www.linkedin.com/in/michellepostphd
Pinterest: http://pinterest.com/mpostphd
Slideshare: http://www.slideshare.net/mpostphd
Twitter: http://twitter.com/michellepost
ReachYourPotential:
http://reachyourpotential.info/
WorkPlaceInfluence:
http://workplaceinfluence.org/
4/16/2013 ©Michelle Post, Ph.D. 30