This PDF was presented to local business owners on how to create, use, market and measure a Linked Company Page. A free eBook will be coming soon to accompany this presentation.

1. LinkedIn – Creating a Company Page
Michelle Post, Ph.D., CSMS
mpost.phd@gmail.com
http://www.reachyourpotential.info

2. Michelle Post, Ph.D., CSMS
Author: Building Your Adjunct Platform, Heaven Has
Tea Parties, & Reflections of Weekly Words
Facebook:
https://www.facebook.com/DrMichellePost
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http://www.linkedin.com/in/michellepostphd
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Twitter: http://twitter.com/michellepost
ReachYourPotential:
http://reachyourpotential.info/
WorkPlaceInfluence:
http://workplaceinfluence.org/

3. Lessons to Learn
• What is a LinkedIn (LI) Company Page?
• Why have a LI Company Page?
• What can you do with a LI Company Page?
• Requirements for a LI Company Page
• Creating a LI Company Page
• LI Company Page Best Practices
• LI Company Page Targeted Updates
• Marketing your LI Company Page
• Viewing Analytics to Measure your LI Company Page
• 2012 Best LI Company Pages
• Resources
• References

4. What is a LinkedIn (LI) Company Page?
• “A LinkedIn Company Page serves as a hub
where members can learn more about your
company and its products and services. This is
the primary way for a company to have a
presence in LinkedIn” (Chaney, 2013, para. 1).

5. Why have a LI Company Page?
• “LinkedIn has 200 million members. It’s the
leading social networking site for
professionals, so business-to-business
companies should absolutely create Company
Pages as soon as possible” (Gunelius, 2013,
para. 3).
• LinkedIn Company Pages can be used as a
powerful tool and enhancement to your
content marketing plan. (Urso, 2013, para. 1)

6. What can you do with a LI Company Page?
• “Tell your company's story
• Highlight your products and services
• Engage with followers
• Share career opportunities
• Drive word of mouth at scale” (LinkedIn, 2013,
para. 1)
• Provide engaging updates daily or weekly
• Showcase your employees

7. Requirements for a LI Company Page
You can add a new Company Page only if you meet all of the following
requirements:
• You're a current company employee and your position is listed in
the Experience section on your profile.
• You have a company email address (e.g. john@companyname.com)
added and confirmed on your LinkedIn account.
• Your company's email domain is unique to the company. Note: A
domain cannot be used more than once to create a company page.
Because domains like gmail.com or yahoo.com or similar generic
email services are not unique to one company, those domains
cannot be used to create a Company Page. You might consider
creating a group if your company doesn't have a unique email
domain.
• Your profile strength must be listed as Intermediate or All Star.
• You must have several connections. (LinkedIn, 2013, para. 1)

8. Creating a LI Company Page
• Ask yourself these questions -
http://www.entrepreneur.com/article/226637
• Steps to Creating a Company Page
– Interests > Companies
– Add a Company
– Enter Company Name & email of Official Representative
– Complete email Verification
– Fill out all Company information
• Publish Page
– Add a Product / Service
– Add a Job
– Post value added updates daily
– Cross promote the your company page (FB, TW, and other social media
sites)

9. LI Company Page Best Practices
• Establish your company’s presence
• Attract a following
– “Did you know that LinkedIn users are 8x more engaged
with your brand, 3x more likely to buy your product and 2x
more likely to recommend it once they’ve connected with
you in LinkedIn?” (HootSuite, 2013)
• Engage with your audience
• Amplify your brand
• Analyze and perfect
• Full article: http://blog.hootsuite.com/linkedin-best-
practices-brands/

10. LI Company Page Targeted Updates
• If you're a Company Page administrator, you can create a
Targeted Company Status Update.
– In the Share an update box on the Company Page Home tab,
move your cursor over Share with all followers and select
Targeted Audience.
– Select the criteria from each tab (Company size, Industry,
Function, Seniority, and Geography).
– At the bottom of the pop-up box, select either employees and
non-employees or non-employees only.
• Note: A company must have at least 100 followers within
the selected target group in order to post a Targeted Status
Update.
• LI Help -
http://help.linkedin.com/app/answers/detail/a_id/26038

11. Marketing your LI Company Page
• Invite employees, clients, and costumers to
like your LI Company Page.
• Use Target Updates to promote your LI
Company Page.
• Promote your LI Company Page on your other
social media platforms (Blog, Facebook,
Twitter, Pinterest, Google+, etc.)
• Ask for client and customer reviews.

12. View Analytics for Measuring
• Go to your Company Page.
• Click the down arrow next to the Edit button
in the upper right.
• Select View follower insights or View page
insights.
• LI Help -
http://help.linkedin.com/app/answers/detail/
a_id/4499

13. 2012 Best LI Company Pages
• Adobe
• Aurecon
• CNBC
• HireVue
• HubSpot
• Insead
• The IT Media Group
• Magna PowerTrain
• Pacific Dental Services
• Tata Consultancy Services
• The Walt Disney Company
• Xactly Corporation
• Tops tips from the best
– Add inviting images
– Post status updates that
create relationships, not sale
a product
– Add products/services
– Feature relevant groups
• Blog post -
http://blog.linkedin.com/20
12/12/12/best-linkedin-
company-pages-of-2012/

14. RESOURCES

15. LinkedIn Company Pages
• LinkedIn Company Page Overview -
http://help.linkedin.com/app/answers/detail/a_id/284
06
• 10 Questions to Ask When Creating Your LinkedIn
Company Page -
http://www.entrepreneur.com/article/226637
• Create a LinkedIn Company Page: Step-by-Step
Instructions -
http://socialmediatoday.com/node/1255091
• Requirements for adding company pages -
http://help.linkedin.com/app/answers/detail/a_id/159
4

16. LinkedIn Company Pages
• Top 10 Tips from Best LinkedIn Company Pages form 2012 -
http://blog.linkedin.com/2013/04/11/top-10-tips-from-
best-linkedin-company-pages-of-2012/
• 10 Steps to Create a LinkedIn Company Page -
http://www.forbes.com/sites/work-in-
progress/2013/01/20/10-steps-to-create-a-linkedin-
company-page/
• Create a LinkedIn Company Page: Step-by-Step Instructions
- http://socialmediatoday.com/node/1255091
• How to Boost Engagement on Your LinkedIn Company Page
- http://www.socialmediaexaminer.com/how-to-boost-
engagement-on-your-linkedin-company-page/

17. LinkedIn Company Pages
• Guide to Using LinkedIn Company Pages: Get Followers,
Share Stories, Post Products -
http://www.wordstream.com/blog/ws/2013/02/25/how-
to-creatively-use-linkedin-company-pages#.
• 5 Creative Ways to Use LinkedIn Company Pages -
http://www.socialmediaexaminer.com/5-creative-ways-to-
use-linkedin-company-pages/
• 5 steps to building a great LinkedIn Company Page -
http://hearsaysocial.com/2013/05/linkedin-company-page-
tips/
• LI Company Page FAQs -
http://help.linkedin.com/app/answers/detail/a_id/1561

18. REFERENCES

19. References
• Chaney, P. (2013, June 10). How to Setup a LinkedIn
Company Page [Blog post]. Retrieved from
http://www.practicalecommerce.com/articles/4058-
How-to-Setup-a-LinkedIn-Company-Page
• DCMetroMedia. (n.d.). LinkedIn company page [Image
file]. Retrieved from http://dcmetromedia.com/wp-
content/uploads/2012/03/Linkedin-Company-Pages.jpg
• Gunelius, S. (2013, January 20). 10 Steps to Create a
LinkedIn Company Page. Retrieved from
http://www.forbes.com/sites/work-in-
progress/2013/01/20/10-steps-to-create-a-linkedin-
company-page/

20. References
• LinkedIn. (2013, June 28). Company page overview.
Retrieved from
http://help.linkedin.com/app/answers/detail/a_id/284
06
• LinkedIn. (2013, June 28). Requirements for adding
company pages. Retrieved from
http://help.linkedin.com/app/answers/detail/a_id/159
4
• Urso, T. (2013, February 26). Create a LinkedIn
Company Page: Step-by-Step Instructions. Retrieved
from http://socialmediatoday.com/node/1255091