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IMS – SDP - LTE
IP Multimedia Subsystem (IMS)

          Services


    2010 Telecom Master Class




            Marie-Paule Odini - HP
Agenda
•   Telecom market : Services
•   IMS services : standards and other
•   IPTV and IMS
•   LTE services
•   The App-store phenomena
•   Designing and Deploying Services



                    Marie-Paule Odini - HP
Open Business Models
                                coexistence of 3 models
                 Walled garden       Partnerships                      Long tail
                 • Voice, SMS, MMS   • Portal content                  • Group-user-
                   bundle              (films, sport, soap, music)       generated content
                                     • Personal and group calls          (blogs, messages)
                                     • Hosted-user-generated content   • Friends and family
                                       (clubs, enterprises)              content (photos, videos)
                                     • Advertising
70%
      Revenues




20%




10%

                         1-10                      11-100                    101-1000
                                                Services
                                            Marie-Paule Odini - HP
IMS services

  standards




   Marie-Paule Odini - HP
 services are defined
        • in SIP AS
        • or on top of an IMS service
        exposure layer (ie SDP)
Marie-Paule Odini - HP
Marie-Paule Odini - HP
Marie-Paule Odini - HP
IMS and SDP
      Service Delivery Platform




Moriana SDP*

               Marie-Paule Odini - HP
Service Delivery Framework
   User
   Equipment
   Plane
                                 Community  Mashup           Application
   Application                   Forum      Widget tool      Showcase
                                                                                       Testing &       Device
                                                                                       Certification   Management
   Plane                                 Next Gen Portal/storefront


                                 Service
               Common            Governance
                                                  Subscriber
                                                  Profile
                                                                     Content
                                                                     Enablement
                                                                                       Service
                                                                                       Orchestration
                                                                                                       Context
               Framework         Framework
                                 (SGF)
                                                  Manager            (CAAS)            Manager
                                                                                                       Management


   Service
   Delivery                  SIP Servlets          ParlayX               Web Service           Web 2.0/REST
   Plane
                           Location           Messaging            Presence        Conferencing        NGIN
               Service
               Enablers    Identity           Device Profile       Charging        UDCR                etc



              Gateways &            HLR/HSS     Profile           OCMP         XDMS             PDE          Telecom
   Service    Network Services                  Mgr               MRF                                        App Server
   Control
   Plane
                                 IMS                                 IPTV                      SS7/Legacy

   Network           Real-Time IP                      IP                                    Circuit-switched
   Infrastructure
                                         Marie-Paule Odini - HP
3GPP/ETSI Parlay X 3.0




         Telenor


      => Operators expose capabilities as
      Parlay X API

          Marie-Paule Odini - HP
IMS in UMTS Rel 6
•   Presence and Group management
•   Conferencing
•   Instant Messaging
•   Push to talk over cellular
•   Interworking with IP and CS networks
•   Lawful intercept
•   Support for public service identities
•   Support for interworking with IPv4 endpoints
=> Key element is Group Communication

                             Marie-Paule Odini - HP
Presence : SIP simple
Subscribe, Publish, Notify




          Marie-Paule Odini - HP
Push to talk session




       Marie-Paule Odini - HP
IPTV and IMS


* The Quad Play market : fixed-
mobile-internet- IPTV

* IPTV and IMS interaction and
services
             Marie-Paule Odini - HP
Market size




                March 2010 update :

                29 million IPTV subscribers

                   Led by :
                   US, France, China, Japan

  Marie-Paule Odini - HP
IPTV in europe




Note – Parks and Associates target 27M ww IPTV users in 2011

                              Marie-Paule Odini - HP
IPTV middleware vendors (1)
                                   Global Middleware Rankings
                                    by Deployed Subscribers

                                            Comany
                                    Rank

                                     1      Thomson
                                     2      Cascade
                                     3      Alcatel-Lucent
                                     4      UTStarcom
                                     5      Siemens
                                     6      Motorola
                                     7      Orca
                                     8      Minerva
                                     9      Netgem
                                     10     UIEvolution
                                     11     Tandberg
                                     12     Kasenna
                                     13     Oki
                                     14     Microsoft

          Source: Market Leaders Report, March 2007 Copyright © 2006 MRG, Inc.
          Marie-Paule Odini - HP
IPTV middleware vendors (2)
•   Alcatel-Lucent MiViewTV,
•   Cascade QualiTView,
•   Espial Evo,
•   Kasenna LivingRoom,
•   Microsoft Mediaroom (formerly
    Microsoft TV IPTV Edition),
•   Minerva Networks iTV Manager,
•   Nokia Siemens Networks’ Myrio                  Microsoft Mediaroom
    platform,
•   Orca Interactive RiGHTv,                       Evolution of MSTV edition platform.
•   Quative TV Service Delivery                    announced on June 18, 2007 , has
    Platform,                                      been adopted by AT&T (U.S.), BT
•   SeaChange TV Platform,                         (UK), SingTel (Singapore), T-Home
                                                   (Germany) and Reliance (India) as
•   Thomson SmartVision TV,                        their IPTV delivery platform. The
•   UTStarcom RollingStream.                       software is slated to be ported for the
                                                   Xbox 360 platform soon.




                              Marie-Paule Odini - HP
IPTV




         / IPTV platform

Fig. 1 System structure of IPTV


                                  Marie-Paule Odini - HP
IPTV and IMS : possible scenarios
• 1) basic caller ID on IP TV screen
• 2) actions upon receipt of caller ID
   – Pose current channel or record current channel etc
• 3) IMS service being sent to IPTV screen when on
   – Ie karaoke/birthday greeting – check if IPTV on, if yes,
      fwd to IPTV screen
• 4) Parent remote approval
   – Kids home, want to watch a program with parental
      control, request sent to SDP-IMS to check parent
      approval via SMS, IM or phone call and DTMF
      approval

                         Marie-Paule Odini - HP
Marie-Paule Odini - HP
IMS integration with IPTV
      Call handling




                                  Caller ID




         Marie-Paule Odini - HP
Other scenario:
remote approval
                              •Kids are at
                              home

                              •They try to
                              watch specific
                              program

                              •Parents get to
                              allow/deny
                              approval


     Marie-Paule Odini - HP
RCS : Rich Communication
          Suite




         Marie-Paule Odini - HP
RCS specifications
•   GSMA initiative launched
    in Aug 08
•   RCS release 1 : Dec 08
•   RCS release 3 : Dec 09

•   Followed by 50+
    companies incl leading
    operators ww

•   Objective is to define
    interroperable solution for
    rich communication



                                  Marie-Paule Odini - HP
RCS
http://www.gsmworld.com/our-work/mobile_lifestyle/rcs/index.htm




                                           Marie-Paule Odini - HP
RCS services example




       Marie-Paule Odini - HP
New Services with LTE




        Marie-Paule Odini - HP
Service
Evolution
with LTE




            Marie-Paule Odini - HP
Multi Media will drive LTE growth

                                                         Initially dominated by messaging and
                                                         data networking, gaming, television
                                                         and music will contribute 30% of LTE
                                                         non-voice revenues by 2015.

                                                         Strong growth in paid information
                                                         services and m-commerce



          Content,                                                     Classical
          infotainment                                                 broadband, internet
                                                                       communications




gaming,    Personal /                           High quality still
           professional                         images, health
           generated content                    devices …

                               Marie-Paule Odini - HP
LTE Mobility Applications




   HP Confidential   Marie-Paule Odini - HP
New device categories will
        appear




          Marie-Paule Odini - HP
Release 8 : LTE




     Marie-Paule Odini - HP
Marie-Paule Odini - HP
Marie-Paule Odini - HP
ETWS workflow




    Marie-Paule Odini - HP
MANDATORY in Europe
Every new car in 2010




                        Marie-Paule Odini - HP
Marie-Paule Odini - HP
eCall in europe
                                                                        eCall will impact every new
                                                                        Car in Europe




eCall is an emergency call either generated manually by vehicle occupants or automatically via activation of
in-vehicle sensors when an accident occurs. When activated, the in-vehicle eCall system establishes a 112-
voice connection directly with the relevant PSAP (Public Safety Answering Point), which is a public authority
or a private eCall centre that operates under the regulation and/or authorisation of a public body. At the
same time, a minimum set of data (MSD) – including key information about the accident such as time,
location and vehicle description – is sent to the PSAP operator receiving the voice call. The minimum set of
data may also contain the link to a potential Service Provider by including its IP address and phone number.
If the user is subscribed to a Service Provider, additional information can be sent from the service provider to
the PSAP as illustrated below.



                                            Marie-Paule Odini - HP
eCall in europe
• Au cours des deux dernières années, l'UE a
  fourni environ 160 millions d'euros à la
  recherche sur les TIC destinées aux transports.
• Les accidents de la route coûtent à l'économie
  de l'UE plus de 160 milliards d'euros chaque
  année.
• Équiper du système eCall les 230 millions
  d'automobiles dans l'UE permettrait
  d'économiser 26 milliards d'euros par an …
• ROI 5+ans …
                     Marie-Paule Odini - HP
Note – always have an “ICE” number on your mobile

                  Marie-Paule Odini - HP
Marie-Paule Odini - HP
Other services that could
     leverage IMS




         Marie-Paule Odini - HP
Service Provider Services
• With all IP and IMS, Service Providers
  have knowledge and control on all your
  devices and everything going on in the
  network in real time !
• With IMS, he can also manage real time
  group communication with multimedia
  content mix
• His objective is now to create services that
  enterprise and residential will pay for !

                   Marie-Paule Odini - HP
Services : Common and Composite
                                 Consumer                                  Enterprise


                       Game             Community                 EIP                    CRM
(Application)




                                                                                                   +
                                                                                                   Context
             Niche




                                                              Logistics               Fleet
                     Video/Music
                                     COMPOSITE
                                       Personalize
                                                             management            management
                                                                                                   Personalization
                                                                                                   24/7
                     Convenience       Infotainment             Centrex            Collaboration
(Communication)




                       Sharing         Broadcasting              Push                   Forward



                                                                                                   +
                                                                                                   Multi-media
             Mass




                       Address
                                       COMMON
                                        Presence               Location            Notification    Multi-device
                                                                                                   Multi-net
                         IM            Conference              Message                   Talk




                                                      Marie-Paule Odini - HP
Wireline VoIP Applications
Voice, Web Collaboration, Video               Advanced Find-Me, Follow-Me
                                            “Personal Communications Portal”




       Conferencing                                Virtual Receptionist




                             Prepaid Calling
                                  Marie-Paule Odini - HP
Mobile Applications

       Initiate                         Set Custom Greetings,
                                             Music Clips


      Connect



                                                                   Hear Custom
                                                                Greetings, Music Clips

Mobile Conferencing                           Caller Ringback Tones


                  IMS Client
                              HTTP
                        RTP
                  SIP




   Multi Player Gaming                         Media Push, Music Sharing

                                     Marie-Paule Odini - HP
Convergent applications
      Advanced Find-Me, Follow-Me
  With Presence, Advanced phone book
            Outlook integration

                                                                   Initiate




                                                                  Connect               Enterprise


                                                               IP Conferencing
                                                                Media sharing
                                                            Mixed, integration with
       VoIP, VPN, IP Centrex                                 business tools ie SAP


Voice, Web Collaboration, Video




                                       With entertainment                             Consumer

      IM, Conferencing,
                                       Gaming tournament
    group communication,               Karoke contest etc
        media sharing
                                   Marie-Paule Odini - HP
Real-time instant group communication


                                                  Mobile,
                                                  Instant,
                                            Group & communities



 Instant
                                                                               Keep
presence
                                                                              chating




           Instant                                                   Keep
           messagi                                                  talking
             ng         instant                 instant
                        confer.                 gaming

 Audio
                                                          Audio
                     Audio                                + video         Audio

                              Marie-Paule Odini - HP
Multi Party Network Gaming
PRESENCE + TALK + PLAY Simultaneously with
your buddies
                                           HP + Ubiquity SIP AS + Terraplay
                                           Gaming platform + IMS software
                                           client for multiple handsets




                                                      CSCF
                                                               OpenCall HSS

                                                      SIP AS                           ATCA
                                                                 Presence Server
                      SIP Control, Presence
                      and Audio conferencing
                                                               OpenCall Media Server



                          Network




                                               Game Network


                  Marie-Paule Odini - HP
Music Demo scenario – Consumer market
                    scenario
                         Stage 1: Mike checks his buddy list to find out
                         who is online (IM)
                         IM             “Hello guys, wanna hear great music …”
                                                              “cool , yep …”                          IM
                         Stage 2: Mike Peter sets up a conf call with buddies
                         interested and pushes the music
                         Voice, music              “this is so great – who s playing ?…”
                                                                                                      voice                      Krista shopping
Mike just found
out great music          Stage 3:Frank asks where he can buy the music
                         Data                  Get it on music store…
                           Voi      Carla founds an other one and shares it                           voice
                              ce
                                   ,m




                                                                                                                             voice
                                        usic
                                                              “guess what there is an other one even better
                                                              …”




                                                                                                              music stream
Stage 1: IM, presence,
Stage 2: voice conf call, music sharing
                                                                                                    mu
Stage 3: more sharing                                                                                 sic
                                                                              Carla decides
                                                                              To use song as
                                                                              Ringback tone                                      Frank & Carla
                                                     Marie-Paule Odini - HP
Music Sharing
                      3G




    Marie-Paule Odini - HP
Outlook Conferencing
   (combining outlook with SIP AS and Opencall
                   media server)
• Scheduling
  Conference
• Outlook Integration
• Establish Conference
  Call




                    Marie-Paule Odini - HP
Context awareness redirection
Example: Presence based routing
Select appropriate device based on callee’s presence and route calls.

                                    Presence based routing example


                            network                                   Office




                     (4) Look for presence
                     and select routing
                                                                                                    Callee’s presence
                                                                       Out
         (3) Call                                                                                     •Location
                                                                                                      •Device in use
                                                     (2) Presence updated                             •Availability, etc.
                                             Incoming                 Home
                    Voicemail                call
                     service

                                                                 (1) Come home and turn his PC on


                                             Marie-Paule Odini - HP
Instant media push – Image,
               location
Zoom into a part of PC screen and push it to your friends’ cellphones. Video can
also be distributed

               OK
                                My house is
                                here. Cold
                                beer is ready!



                                       Voice

                Conference
                                          Image
      Yep         session




                       Got it
                                                     Audio is bidirectional (Conference call)
                                                     Video is unidirectional(1-N distribution)


                                       Marie-Paule Odini - HP
Instant Conferencing
(Combining Instant messaging, SIP AS and
         Opencall Media server)
                                From the Instant Messaging
      Conference
                                With real time presence

                                Select a few buddies

                                And Conference them




                   Marie-Paule Odini - HP
See what I see




  Select buddies

  Instant conferencing

  Share what I see


     Marie-Paule Odini - HP
Amazon + IMS : leverage mobile
  billing (IMS if IMS network)




            Marie-Paule Odini - HP
Typical business user scenario

                                                        8:20 – pick restaurant
   taxi                              8:15 – IM/Presence      For dinner
                                         Conference       Send map, picture
                 8:00 – Taxi
             check urgent email,
            Calendar, outlook conf


                                                                    8:30 – Office
 Seamless Secured Public/Private Wless Network
                                                                  Video conference




 9pm – dinner                 6pm – drink –
                                                             9:00 – Meeting
IM, video push        Call home, video, See what I see
                                 Marie-Paule Odini - HP
                                                              IM, file push
The App-store phenomena




         Marie-Paule Odini - HP
Appstore
• The market is split between :

  – Internet vendors, device agnostic: handango,
    handmark, getjar
  – Device vendor or device/OS : Apple, OVI,
    RIM, microsoft, google android…
  – Operators / device agnostic : T-Mobile,
    Orange, Telefonica, Vodafone …
  – Operator’s consortium : WAC-JIL

                    Marie-Paule Odini - HP
Marie-Paule Odini - HP
Handango platform
                               -16,000 content providers
                               (ie app developers )
                               -9 platforms supported
                               -7 years commercial usage
                               -Millions of users
                               -140,000 apps
                               -15,000 apps for blackberry




      Marie-Paule Odini - HP
End User
Many platforms
                         Getjar                          Developer

                 Free apps                                       Beta Tester




                         Marie-Paule Odini - HP
Qualcomm Plazza
Retail multi OS/device & Mobile




http://plaza.qualcomm.com/about.html

                         Marie-Paule Odini - HP
developers
desktop
          OVI by Nokia
                                      Store
                Nokia Apps




             Marie-Paule Odini - HP
BlackberryCool Appstore




Minimum price : 2.99$ , max 999.99$
Launched May 09 - 2,000 applications available in July 09
                            Marie-Paule Odini - HP
Android developers & market




Google Android OS now open source – SDK for developers and device
handset vendors
                            Marie-Paule Odini - HP
App-store comparison




       Marie-Paule Odini - HP
Orange web 2.0 portal
                                                                 API



                                                                 events


                                                                                          Live network lab test




Application Shop
                   On site capability                                     Devices, and testing capabilities
                                        Marie-Paule Odini - HP
Telefonica web 2.0 portal




APIs, blog/forum, SDK, tutorial, videos
Live events, competitions
                  Marie-Paule Odini - HP
Telecom Italia web 2.0 portal

                                     Forum
                                     API
                                     SDK
                                     events




            Marie-Paule Odini - HP
OneAPI : Operator 1 API




         Marie-Paule Odini - HP
http://www.gsmworld.com/oneAPI
             Marie-Paule Odini - HP
WAC – GSMA PR Feb 15, 2010
    Create an ecosystem for the development and distribution of
       mobile and internet applications irrespective of device
• http://www.gsmworld.com/newsroom/press-releases/2010/4633.htm
                                                                               WAC : Wholesale
                                                                               Applications Community

                                                                               Supported by LG Electronics,
                                                                               Samsung and Sony Ericsson

                                                                               24 operators :

                                                                               América Móvil, AT&T, Bharti
                                                                               Airtel, China Mobile, China
                                                                               Unicom, Deutsche Telekom,
                                                                               KT, mobilkom austria group,
                                                                               MTN Group, NTT DoCoMo,
                                                                               Orange, Orascom Telecom,
The alliance plans to initially use both the JIL and OMTP BONDI                Softbank Mobile, Telecom
requirements, evolving these standards into a common standard within           Italia, Telefónica, Telenor
the next 12 months. Ultimately, it will collectively work with the W3C for a   Group, TeliaSonera, SingTel,
common standard                                                                SK Telecom, Sprint, Verizon
                                                                               Wireless, VimpelCom,
                                                  Marie-Paule Odini - HP       Vodafone and Wind
JIL Developer portal




       Marie-Paule Odini - HP
Designing a Service




     Marie-Paule Odini - HP
Different Steps to launch a service
•   Target market -> consumer,                    •     Software development
    enterprise, vertical industry ?               •      # module, open interface, device
•   Target device -> PC, mobile, PDA,                   client
    cars, etc                                     •     Unit testing
•   Service high level functions                  •     System testing
•   Service components                            •     Management interface : monitoring,
•   Reuse of existing network or service                provisioning
    components                                    •     Billing interface
•   Architecture                                  •     Lab testing
•   Service prototyping : device UI,              •     Trial
    service logic, simulators                     •     Deployment
•   Cost estimate, resources                      •     Marketing launch
•   SW pricing estimate                           •     Enhancements
•   Service pricing estimate                      •     Support
•   ROI                                           •     etc
•   Marketing review
•   Financial review
•   etc



                                     Marie-Paule Odini - HP
Overview of key steps
• 1- Define which device will be used
  – IMS client – devices
• 2- Define SIP service logic
  – Interaction with SIP service enablers : presence, SIP
    media server
  – Interaction with SIP Call control
  – SIP AS platform development environment
• 3- Define the high level Service logic
  – Compose versus coding
  – BPEL platforms , mashups
• Test, Deploy

                       Marie-Paule Odini - HP
Devices and
IMS clients




   Marie-Paule Odini - HP
From Device to network
key standards : JSR 116, 289 and 281




              Marie-Paule Odini - HP
Multiple Devices to access
       # technology, # bandwidth
Phone,        PC, Tablet   Entertainment
Handheld      Laptop
                                                                  Voice

                                                                  Data
                                           Home
       3G
                                                                  Video
       wifi



     2-2.5G
                                                                   PSTN
                                            Car                     BB
     PDA
                                                                    2G
                                                                   2.5G
                                                                    3G
      SIP                                              Airplane
     phone
                              Marie-Paule Odini - HP
Mobile Device Architecture
iMode, Vodafone
Live, T-Mobile
                            Telco brand                      Not branded
Trigenix/Qualcomm,
Surfkitchen, Savage,
Access, Reqwireless,            Integrated services Vendor
Action Engine,                                                               optional
Qualphone, Movial                     IMS UA ISV                                        Security
                 SOAP
                                                                                         QoS
  Web            XML
                              SDK +                                   J2ME
 Services                 execution engine                                              MDM*

                 SIP

  NW                    OS : Symbian, Windows CE/mobile, Linux, Palm OS
 Services

                                   chipset                              SIM card


                   MDM : Mobile Device Management – ie NSPBU sol
                                             Marie-Paule Odini - HP
Phone shipment – vendor %
                                   •   1- Nokia – 38.5%

                                   •   2- Samsung – 19.5%
                                   •   3- LG – 11%
                                   •   4- Motorola – 5.5%
                                   •   5- Sony Ericsson –
                                       5.1%



                                   • 6- Apple – 2%




          Marie-Paule Odini - HP
Different approach for user agents
Technology                  vendor                        +                                -

Symbian = Symbian SDK       Ie Nokia – Free download on   Easy to download, no ISV IP      Only for Symbian
                            Nokia web                                                      Develop from scratch, no
                                                                                           predefined appli, call flow
 Microsoft = Microsoft SDK Microsoft free download on     Easy to download, no ISV IP      Only for MS device
(? Microsoft CE , mobile) MS web
Linux                       ?                             open standard                     very few devices support
                                                                                           linux
Java J2ME = JVM + SDK       Ie IBM java JVM , SUN         java on top of OS – works on     Develop from sratch – no
JSR 180 for SIP                                           most devices                     predefined appli or call flow
 SIP softphone on MS – ie   Many vendors ie eyePmedia,    Ready to go for SIP voice        - Quality not always
ipaq                        XNet, Jphone etc incl                                          deployable
                            Microsoft roadmap in                                           – not integrated with IMS
                            windows mobile -                                               UA – ISV IP & licencing
                                                                                           cost
SIP softphone on mobile     Some mobile phone vendors     Ready to go for SIP voice        tight to a vendor
phones                      support SIP phone –
Java based IMS SDK for      Qualphone - US/Italy          Time to market                   - ISV IP and licencing
mobile phone                                              Agreement with many phone
                                                          vendors to include SW in phone
IM and Presence UA on       Movial – Finland                Time to market - Prepackaged   -- Does not work on all
Symbian, Linux                                             solution with SDK and           phones
                                                           predefined application , call   -- ISV IP and licencing
                                                   Marie-Paule Odini - HP
                                                           flows -                         -- only for IM and Presence
Java J2ME




  Marie-Paule Odini - HP
What is J2ME ?




                             Source : SUN

    Marie-Paule Odini - HP
J2ME is the open technology with the highest market
    penetration rate (compared to Symbian, WinCE)
J2ME Web Services    The main goal for JSR 172 is to add to the J2ME platform support for XML        memory footprint of 35 KB
                     parsing and SOAP/XML-based web services, particularly to allow J2ME             (uncompressed)
Specification (JSR   clients to access SOAP-based web services
172)


Security and Trust   SATSA provides a set of APIs for managing and accessing a Security              use cases for SATSA include digital
                     Element (SE), which provides secure storage for private keys, certificates,     rights management, copy protection,
API (SATSA) for      service credentials, and sensitive personal information. The SE also            mobile payments
J2ME (JSR 177)       provides cryptographic operations


Location API for     Numerous location-finding technologies exist for mobile devices, including
                     Global Positioning Service (GPS), methods based on cellular networks,
J2ME (JSR 179)       Bluetooth local positioning, and so on. The Location API provides a uniform
                     interface for estimating location based on one or more of these services


Wireless Messaging   API to send and receive messages over a variety of messaging transports,
                     such as Global System for Mobile Communications (GSM) 03.40 Short
API for J2ME 2.0     Message Service (SMS), GSM 03.41 Cell Broadcast Service (CBS), Code
(JSR 205)            Division Multiple Access (CDMA) IS-637 SMS, Wireless Application
                     Protocol (WAP) Multimedia Messaging Service (MMS), and others.


SIP API for J2ME     SIP is an application-layer control protocol for establishing, modifying, and   User location (determining the end
                     terminating multiparty multimedia sessions, which can be used to deliver        system to be used )
(JSR 180)            real-time services (such as digital telephony, video conferencing, and online   User availability
                     games), as well as non-real-time communication services (such as instant        User capabilities (media)
                     messaging
                                                                                                     Session setup & management


Mobile Media API     The Mobile Media API (MMAPI) extends the functionality of the J2ME              include support for simple tone
                     platform by providing audio, video and other time-based multimedia support      generation, tone sequencing,
(MMAPI) JSR 135      to resource-constrained devices. As a simple and lightweight optional           audio/video file playback and
                     package, it allows Java developers to gain access to native multimedia          streaming, interactive MIDI, and
                     services available on a given device                                            audio/video capture.

                                                 Marie-Paule Odini - HP
Service Creation environment




           Marie-Paule Odini - HP
Service Creation environment




           Marie-Paule Odini - HP
Service creation steps
• Develop the IMS client application
  – > and test with emulated SIP server
• Develop the IMS back end application (ie with
  SIP AS)
  – > and test southbound with emulated IMS network
  – > and test northbound with emulated IMS client
• Test integrated solution : IMS client + IMS
  application on SIP AS + IMS simulated network
• Deploy on trial IMS network
• Launch commercially

                       Marie-Paule Odini - HP
Typical development tools
                                                BPEL editor (scripting)
Java development environment




                       Marie-Paule Odini - HP
Typical testing tools
                                                 Test management

                                                 • Define tests
                                                 • Test bench
                                                 • Analysis
                                                 • Reports

Device testing                                   Ex: HP Quality Center
(ex: Device Anywhere)




                        Marie-Paule Odini - HP
Summary
• Designing a new service :
  – Pick a tool for the IMS client & client SW
    application (portable to # OS, # device)
  – Code SIP intensive service logic on a SIP AS
  – Compose Service Business Logic with a
    BPEL tool
  – Test all the components individually and
    globally


                    Marie-Paule Odini - HP

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Ims Services

  • 1. IMS – SDP - LTE IP Multimedia Subsystem (IMS) Services 2010 Telecom Master Class Marie-Paule Odini - HP
  • 2. Agenda • Telecom market : Services • IMS services : standards and other • IPTV and IMS • LTE services • The App-store phenomena • Designing and Deploying Services Marie-Paule Odini - HP
  • 3. Open Business Models coexistence of 3 models Walled garden Partnerships Long tail • Voice, SMS, MMS • Portal content • Group-user- bundle (films, sport, soap, music) generated content • Personal and group calls (blogs, messages) • Hosted-user-generated content • Friends and family (clubs, enterprises) content (photos, videos) • Advertising 70% Revenues 20% 10% 1-10 11-100 101-1000 Services Marie-Paule Odini - HP
  • 4. IMS services standards Marie-Paule Odini - HP
  • 5.  services are defined • in SIP AS • or on top of an IMS service exposure layer (ie SDP) Marie-Paule Odini - HP
  • 8. IMS and SDP Service Delivery Platform Moriana SDP* Marie-Paule Odini - HP
  • 9. Service Delivery Framework User Equipment Plane Community Mashup Application Application Forum Widget tool Showcase Testing & Device Certification Management Plane Next Gen Portal/storefront Service Common Governance Subscriber Profile Content Enablement Service Orchestration Context Framework Framework (SGF) Manager (CAAS) Manager Management Service Delivery SIP Servlets ParlayX Web Service Web 2.0/REST Plane Location Messaging Presence Conferencing NGIN Service Enablers Identity Device Profile Charging UDCR etc Gateways & HLR/HSS Profile OCMP XDMS PDE Telecom Service Network Services Mgr MRF App Server Control Plane IMS IPTV SS7/Legacy Network Real-Time IP IP Circuit-switched Infrastructure Marie-Paule Odini - HP
  • 10. 3GPP/ETSI Parlay X 3.0 Telenor => Operators expose capabilities as Parlay X API Marie-Paule Odini - HP
  • 11. IMS in UMTS Rel 6 • Presence and Group management • Conferencing • Instant Messaging • Push to talk over cellular • Interworking with IP and CS networks • Lawful intercept • Support for public service identities • Support for interworking with IPv4 endpoints => Key element is Group Communication Marie-Paule Odini - HP
  • 12. Presence : SIP simple Subscribe, Publish, Notify Marie-Paule Odini - HP
  • 13. Push to talk session Marie-Paule Odini - HP
  • 14. IPTV and IMS * The Quad Play market : fixed- mobile-internet- IPTV * IPTV and IMS interaction and services Marie-Paule Odini - HP
  • 15. Market size March 2010 update : 29 million IPTV subscribers Led by : US, France, China, Japan Marie-Paule Odini - HP
  • 16. IPTV in europe Note – Parks and Associates target 27M ww IPTV users in 2011 Marie-Paule Odini - HP
  • 17. IPTV middleware vendors (1) Global Middleware Rankings by Deployed Subscribers Comany Rank 1 Thomson 2 Cascade 3 Alcatel-Lucent 4 UTStarcom 5 Siemens 6 Motorola 7 Orca 8 Minerva 9 Netgem 10 UIEvolution 11 Tandberg 12 Kasenna 13 Oki 14 Microsoft Source: Market Leaders Report, March 2007 Copyright © 2006 MRG, Inc. Marie-Paule Odini - HP
  • 18. IPTV middleware vendors (2) • Alcatel-Lucent MiViewTV, • Cascade QualiTView, • Espial Evo, • Kasenna LivingRoom, • Microsoft Mediaroom (formerly Microsoft TV IPTV Edition), • Minerva Networks iTV Manager, • Nokia Siemens Networks’ Myrio Microsoft Mediaroom platform, • Orca Interactive RiGHTv, Evolution of MSTV edition platform. • Quative TV Service Delivery announced on June 18, 2007 , has Platform, been adopted by AT&T (U.S.), BT • SeaChange TV Platform, (UK), SingTel (Singapore), T-Home (Germany) and Reliance (India) as • Thomson SmartVision TV, their IPTV delivery platform. The • UTStarcom RollingStream. software is slated to be ported for the Xbox 360 platform soon. Marie-Paule Odini - HP
  • 19. IPTV / IPTV platform Fig. 1 System structure of IPTV Marie-Paule Odini - HP
  • 20. IPTV and IMS : possible scenarios • 1) basic caller ID on IP TV screen • 2) actions upon receipt of caller ID – Pose current channel or record current channel etc • 3) IMS service being sent to IPTV screen when on – Ie karaoke/birthday greeting – check if IPTV on, if yes, fwd to IPTV screen • 4) Parent remote approval – Kids home, want to watch a program with parental control, request sent to SDP-IMS to check parent approval via SMS, IM or phone call and DTMF approval Marie-Paule Odini - HP
  • 22. IMS integration with IPTV Call handling Caller ID Marie-Paule Odini - HP
  • 23. Other scenario: remote approval •Kids are at home •They try to watch specific program •Parents get to allow/deny approval Marie-Paule Odini - HP
  • 24. RCS : Rich Communication Suite Marie-Paule Odini - HP
  • 25. RCS specifications • GSMA initiative launched in Aug 08 • RCS release 1 : Dec 08 • RCS release 3 : Dec 09 • Followed by 50+ companies incl leading operators ww • Objective is to define interroperable solution for rich communication Marie-Paule Odini - HP
  • 27. RCS services example Marie-Paule Odini - HP
  • 28. New Services with LTE Marie-Paule Odini - HP
  • 29. Service Evolution with LTE Marie-Paule Odini - HP
  • 30. Multi Media will drive LTE growth Initially dominated by messaging and data networking, gaming, television and music will contribute 30% of LTE non-voice revenues by 2015. Strong growth in paid information services and m-commerce Content, Classical infotainment broadband, internet communications gaming, Personal / High quality still professional images, health generated content devices … Marie-Paule Odini - HP
  • 31. LTE Mobility Applications HP Confidential Marie-Paule Odini - HP
  • 32. New device categories will appear Marie-Paule Odini - HP
  • 33. Release 8 : LTE Marie-Paule Odini - HP
  • 36. ETWS workflow Marie-Paule Odini - HP
  • 37. MANDATORY in Europe Every new car in 2010 Marie-Paule Odini - HP
  • 39. eCall in europe eCall will impact every new Car in Europe eCall is an emergency call either generated manually by vehicle occupants or automatically via activation of in-vehicle sensors when an accident occurs. When activated, the in-vehicle eCall system establishes a 112- voice connection directly with the relevant PSAP (Public Safety Answering Point), which is a public authority or a private eCall centre that operates under the regulation and/or authorisation of a public body. At the same time, a minimum set of data (MSD) – including key information about the accident such as time, location and vehicle description – is sent to the PSAP operator receiving the voice call. The minimum set of data may also contain the link to a potential Service Provider by including its IP address and phone number. If the user is subscribed to a Service Provider, additional information can be sent from the service provider to the PSAP as illustrated below. Marie-Paule Odini - HP
  • 40. eCall in europe • Au cours des deux dernières années, l'UE a fourni environ 160 millions d'euros à la recherche sur les TIC destinées aux transports. • Les accidents de la route coûtent à l'économie de l'UE plus de 160 milliards d'euros chaque année. • Équiper du système eCall les 230 millions d'automobiles dans l'UE permettrait d'économiser 26 milliards d'euros par an … • ROI 5+ans … Marie-Paule Odini - HP
  • 41. Note – always have an “ICE” number on your mobile Marie-Paule Odini - HP
  • 43. Other services that could leverage IMS Marie-Paule Odini - HP
  • 44. Service Provider Services • With all IP and IMS, Service Providers have knowledge and control on all your devices and everything going on in the network in real time ! • With IMS, he can also manage real time group communication with multimedia content mix • His objective is now to create services that enterprise and residential will pay for ! Marie-Paule Odini - HP
  • 45. Services : Common and Composite Consumer Enterprise Game Community EIP CRM (Application) + Context Niche Logistics Fleet Video/Music COMPOSITE Personalize management management Personalization 24/7 Convenience Infotainment Centrex Collaboration (Communication) Sharing Broadcasting Push Forward + Multi-media Mass Address COMMON Presence Location Notification Multi-device Multi-net IM Conference Message Talk Marie-Paule Odini - HP
  • 46. Wireline VoIP Applications Voice, Web Collaboration, Video Advanced Find-Me, Follow-Me “Personal Communications Portal” Conferencing Virtual Receptionist Prepaid Calling Marie-Paule Odini - HP
  • 47. Mobile Applications Initiate Set Custom Greetings, Music Clips Connect Hear Custom Greetings, Music Clips Mobile Conferencing Caller Ringback Tones IMS Client HTTP RTP SIP Multi Player Gaming Media Push, Music Sharing Marie-Paule Odini - HP
  • 48. Convergent applications Advanced Find-Me, Follow-Me With Presence, Advanced phone book Outlook integration Initiate Connect Enterprise IP Conferencing Media sharing Mixed, integration with VoIP, VPN, IP Centrex business tools ie SAP Voice, Web Collaboration, Video With entertainment Consumer IM, Conferencing, Gaming tournament group communication, Karoke contest etc media sharing Marie-Paule Odini - HP
  • 49. Real-time instant group communication Mobile, Instant, Group & communities Instant Keep presence chating Instant Keep messagi talking ng instant instant confer. gaming Audio Audio Audio + video Audio Marie-Paule Odini - HP
  • 50. Multi Party Network Gaming PRESENCE + TALK + PLAY Simultaneously with your buddies HP + Ubiquity SIP AS + Terraplay Gaming platform + IMS software client for multiple handsets CSCF OpenCall HSS SIP AS ATCA Presence Server SIP Control, Presence and Audio conferencing OpenCall Media Server Network Game Network Marie-Paule Odini - HP
  • 51. Music Demo scenario – Consumer market scenario Stage 1: Mike checks his buddy list to find out who is online (IM) IM “Hello guys, wanna hear great music …” “cool , yep …” IM Stage 2: Mike Peter sets up a conf call with buddies interested and pushes the music Voice, music “this is so great – who s playing ?…” voice Krista shopping Mike just found out great music Stage 3:Frank asks where he can buy the music Data Get it on music store… Voi Carla founds an other one and shares it voice ce ,m voice usic “guess what there is an other one even better …” music stream Stage 1: IM, presence, Stage 2: voice conf call, music sharing mu Stage 3: more sharing sic Carla decides To use song as Ringback tone Frank & Carla Marie-Paule Odini - HP
  • 52. Music Sharing 3G Marie-Paule Odini - HP
  • 53. Outlook Conferencing (combining outlook with SIP AS and Opencall media server) • Scheduling Conference • Outlook Integration • Establish Conference Call Marie-Paule Odini - HP
  • 54. Context awareness redirection Example: Presence based routing Select appropriate device based on callee’s presence and route calls. Presence based routing example network Office (4) Look for presence and select routing Callee’s presence Out (3) Call •Location •Device in use (2) Presence updated •Availability, etc. Incoming Home Voicemail call service (1) Come home and turn his PC on Marie-Paule Odini - HP
  • 55. Instant media push – Image, location Zoom into a part of PC screen and push it to your friends’ cellphones. Video can also be distributed OK My house is here. Cold beer is ready! Voice Conference Image Yep session Got it Audio is bidirectional (Conference call) Video is unidirectional(1-N distribution) Marie-Paule Odini - HP
  • 56. Instant Conferencing (Combining Instant messaging, SIP AS and Opencall Media server) From the Instant Messaging Conference With real time presence Select a few buddies And Conference them Marie-Paule Odini - HP
  • 57. See what I see Select buddies Instant conferencing Share what I see Marie-Paule Odini - HP
  • 58. Amazon + IMS : leverage mobile billing (IMS if IMS network) Marie-Paule Odini - HP
  • 59. Typical business user scenario 8:20 – pick restaurant taxi 8:15 – IM/Presence For dinner Conference Send map, picture 8:00 – Taxi check urgent email, Calendar, outlook conf 8:30 – Office Seamless Secured Public/Private Wless Network Video conference 9pm – dinner 6pm – drink – 9:00 – Meeting IM, video push Call home, video, See what I see Marie-Paule Odini - HP IM, file push
  • 60. The App-store phenomena Marie-Paule Odini - HP
  • 61. Appstore • The market is split between : – Internet vendors, device agnostic: handango, handmark, getjar – Device vendor or device/OS : Apple, OVI, RIM, microsoft, google android… – Operators / device agnostic : T-Mobile, Orange, Telefonica, Vodafone … – Operator’s consortium : WAC-JIL Marie-Paule Odini - HP
  • 63. Handango platform -16,000 content providers (ie app developers ) -9 platforms supported -7 years commercial usage -Millions of users -140,000 apps -15,000 apps for blackberry Marie-Paule Odini - HP
  • 64. End User Many platforms Getjar Developer Free apps Beta Tester Marie-Paule Odini - HP
  • 65. Qualcomm Plazza Retail multi OS/device & Mobile http://plaza.qualcomm.com/about.html Marie-Paule Odini - HP
  • 66. developers desktop OVI by Nokia Store Nokia Apps Marie-Paule Odini - HP
  • 67. BlackberryCool Appstore Minimum price : 2.99$ , max 999.99$ Launched May 09 - 2,000 applications available in July 09 Marie-Paule Odini - HP
  • 68. Android developers & market Google Android OS now open source – SDK for developers and device handset vendors Marie-Paule Odini - HP
  • 69. App-store comparison Marie-Paule Odini - HP
  • 70. Orange web 2.0 portal API events Live network lab test Application Shop On site capability Devices, and testing capabilities Marie-Paule Odini - HP
  • 71. Telefonica web 2.0 portal APIs, blog/forum, SDK, tutorial, videos Live events, competitions Marie-Paule Odini - HP
  • 72. Telecom Italia web 2.0 portal Forum API SDK events Marie-Paule Odini - HP
  • 73. OneAPI : Operator 1 API Marie-Paule Odini - HP
  • 74. http://www.gsmworld.com/oneAPI Marie-Paule Odini - HP
  • 75. WAC – GSMA PR Feb 15, 2010 Create an ecosystem for the development and distribution of mobile and internet applications irrespective of device • http://www.gsmworld.com/newsroom/press-releases/2010/4633.htm WAC : Wholesale Applications Community Supported by LG Electronics, Samsung and Sony Ericsson 24 operators : América Móvil, AT&T, Bharti Airtel, China Mobile, China Unicom, Deutsche Telekom, KT, mobilkom austria group, MTN Group, NTT DoCoMo, Orange, Orascom Telecom, The alliance plans to initially use both the JIL and OMTP BONDI Softbank Mobile, Telecom requirements, evolving these standards into a common standard within Italia, Telefónica, Telenor the next 12 months. Ultimately, it will collectively work with the W3C for a Group, TeliaSonera, SingTel, common standard SK Telecom, Sprint, Verizon Wireless, VimpelCom, Marie-Paule Odini - HP Vodafone and Wind
  • 76. JIL Developer portal Marie-Paule Odini - HP
  • 77. Designing a Service Marie-Paule Odini - HP
  • 78. Different Steps to launch a service • Target market -> consumer, • Software development enterprise, vertical industry ? • # module, open interface, device • Target device -> PC, mobile, PDA, client cars, etc • Unit testing • Service high level functions • System testing • Service components • Management interface : monitoring, • Reuse of existing network or service provisioning components • Billing interface • Architecture • Lab testing • Service prototyping : device UI, • Trial service logic, simulators • Deployment • Cost estimate, resources • Marketing launch • SW pricing estimate • Enhancements • Service pricing estimate • Support • ROI • etc • Marketing review • Financial review • etc Marie-Paule Odini - HP
  • 79. Overview of key steps • 1- Define which device will be used – IMS client – devices • 2- Define SIP service logic – Interaction with SIP service enablers : presence, SIP media server – Interaction with SIP Call control – SIP AS platform development environment • 3- Define the high level Service logic – Compose versus coding – BPEL platforms , mashups • Test, Deploy Marie-Paule Odini - HP
  • 80. Devices and IMS clients Marie-Paule Odini - HP
  • 81. From Device to network key standards : JSR 116, 289 and 281 Marie-Paule Odini - HP
  • 82. Multiple Devices to access # technology, # bandwidth Phone, PC, Tablet Entertainment Handheld Laptop Voice Data Home 3G Video wifi 2-2.5G PSTN Car BB PDA 2G 2.5G 3G SIP Airplane phone Marie-Paule Odini - HP
  • 83. Mobile Device Architecture iMode, Vodafone Live, T-Mobile Telco brand Not branded Trigenix/Qualcomm, Surfkitchen, Savage, Access, Reqwireless, Integrated services Vendor Action Engine, optional Qualphone, Movial IMS UA ISV Security SOAP QoS Web XML SDK + J2ME Services execution engine MDM* SIP NW OS : Symbian, Windows CE/mobile, Linux, Palm OS Services chipset SIM card MDM : Mobile Device Management – ie NSPBU sol Marie-Paule Odini - HP
  • 84. Phone shipment – vendor % • 1- Nokia – 38.5% • 2- Samsung – 19.5% • 3- LG – 11% • 4- Motorola – 5.5% • 5- Sony Ericsson – 5.1% • 6- Apple – 2% Marie-Paule Odini - HP
  • 85. Different approach for user agents Technology vendor + - Symbian = Symbian SDK Ie Nokia – Free download on Easy to download, no ISV IP Only for Symbian Nokia web Develop from scratch, no predefined appli, call flow Microsoft = Microsoft SDK Microsoft free download on Easy to download, no ISV IP Only for MS device (? Microsoft CE , mobile) MS web Linux ? open standard very few devices support linux Java J2ME = JVM + SDK Ie IBM java JVM , SUN java on top of OS – works on Develop from sratch – no JSR 180 for SIP most devices predefined appli or call flow SIP softphone on MS – ie Many vendors ie eyePmedia, Ready to go for SIP voice - Quality not always ipaq XNet, Jphone etc incl deployable Microsoft roadmap in – not integrated with IMS windows mobile - UA – ISV IP & licencing cost SIP softphone on mobile Some mobile phone vendors Ready to go for SIP voice tight to a vendor phones support SIP phone – Java based IMS SDK for Qualphone - US/Italy Time to market - ISV IP and licencing mobile phone Agreement with many phone vendors to include SW in phone IM and Presence UA on Movial – Finland Time to market - Prepackaged -- Does not work on all Symbian, Linux solution with SDK and phones predefined application , call -- ISV IP and licencing Marie-Paule Odini - HP flows - -- only for IM and Presence
  • 86. Java J2ME Marie-Paule Odini - HP
  • 87. What is J2ME ? Source : SUN Marie-Paule Odini - HP
  • 88. J2ME is the open technology with the highest market penetration rate (compared to Symbian, WinCE) J2ME Web Services The main goal for JSR 172 is to add to the J2ME platform support for XML memory footprint of 35 KB parsing and SOAP/XML-based web services, particularly to allow J2ME (uncompressed) Specification (JSR clients to access SOAP-based web services 172) Security and Trust SATSA provides a set of APIs for managing and accessing a Security use cases for SATSA include digital Element (SE), which provides secure storage for private keys, certificates, rights management, copy protection, API (SATSA) for service credentials, and sensitive personal information. The SE also mobile payments J2ME (JSR 177) provides cryptographic operations Location API for Numerous location-finding technologies exist for mobile devices, including Global Positioning Service (GPS), methods based on cellular networks, J2ME (JSR 179) Bluetooth local positioning, and so on. The Location API provides a uniform interface for estimating location based on one or more of these services Wireless Messaging API to send and receive messages over a variety of messaging transports, such as Global System for Mobile Communications (GSM) 03.40 Short API for J2ME 2.0 Message Service (SMS), GSM 03.41 Cell Broadcast Service (CBS), Code (JSR 205) Division Multiple Access (CDMA) IS-637 SMS, Wireless Application Protocol (WAP) Multimedia Messaging Service (MMS), and others. SIP API for J2ME SIP is an application-layer control protocol for establishing, modifying, and User location (determining the end terminating multiparty multimedia sessions, which can be used to deliver system to be used ) (JSR 180) real-time services (such as digital telephony, video conferencing, and online User availability games), as well as non-real-time communication services (such as instant User capabilities (media) messaging Session setup & management Mobile Media API The Mobile Media API (MMAPI) extends the functionality of the J2ME include support for simple tone platform by providing audio, video and other time-based multimedia support generation, tone sequencing, (MMAPI) JSR 135 to resource-constrained devices. As a simple and lightweight optional audio/video file playback and package, it allows Java developers to gain access to native multimedia streaming, interactive MIDI, and services available on a given device audio/video capture. Marie-Paule Odini - HP
  • 89. Service Creation environment Marie-Paule Odini - HP
  • 90. Service Creation environment Marie-Paule Odini - HP
  • 91. Service creation steps • Develop the IMS client application – > and test with emulated SIP server • Develop the IMS back end application (ie with SIP AS) – > and test southbound with emulated IMS network – > and test northbound with emulated IMS client • Test integrated solution : IMS client + IMS application on SIP AS + IMS simulated network • Deploy on trial IMS network • Launch commercially Marie-Paule Odini - HP
  • 92. Typical development tools BPEL editor (scripting) Java development environment Marie-Paule Odini - HP
  • 93. Typical testing tools Test management • Define tests • Test bench • Analysis • Reports Device testing Ex: HP Quality Center (ex: Device Anywhere) Marie-Paule Odini - HP
  • 94. Summary • Designing a new service : – Pick a tool for the IMS client & client SW application (portable to # OS, # device) – Code SIP intensive service logic on a SIP AS – Compose Service Business Logic with a BPEL tool – Test all the components individually and globally Marie-Paule Odini - HP