1. Christian Bluemelhuber
INBEV BAILLET LATOUR PROFESSOR D´EUROMARKETING
über
alles
tal
digioder was? AUS DER SICHT DES
KUNDENORIENTIERTEN
MARKETING
FIT

2. digital as...
D
RNE
LEA NC
E
TH R IE
ON _S PE
DD- N EX ITS MY
_A NA _A
CULTURE
TRADITIONAL
DIGITAL?
CONNECTED
3 X das web
DOWN load UPload IMPLICIT
PARTICIPATION
information
entertainm. create & curate SERVICE
social connection

3. OUR LIVES:
DIGITIZED
self
one finds. FRIENDS &
LINKS
creates PROSUMER EFFIZIENZ
Thomas Szasz FREUND
STRATEGEN
Life Narrative
inspired by: Hope Jensen Schau, Mary Gilly & Mary Wolfinberger, JCR 2/2009
LINKING VALUE
le importe PLUS
Bernard Cova QUE LE bien
IS MORE IMPORTANT THAN THE thing
mediterranean THE
approach

4. PRO/CON/SUMERS
are gaining increasing contro l
over
Processes and resources
LLY
AND CO MPANIES ARE NO LONGER ABLE TO FU
opriate
CONTROL and economically appr
ESSES
the ou tcomes OF THESE PROC
COVA, DALLI & ZWICK 2011
real co-creation? ELLER
S COMP
ETE
rchas
e
S pu
uyers
for B
INTENTION
ECONOMY
I
CO- SPECIF
S BRAND
nsumer CATION
N
PROD UCTIO DESIGN
ENTION
RET PRGR

5. SCOBLE´S «1500»
FREUNDE
BLUTS-
BRUDER FRIENDS
DUNBAR´S «150»

6. whopperice
sacrif
ENGAGE
NOT PERSUADE
GIVE UP 10 FRIENDS
1
FOR ONE WHOPPER
lucky

7. CLAES ANDREASSON
AUTHOR OF „THE VIKING MANIFESTO“
E
DIegie » für meh r
«Strat SPERM
Glück strategy

8. INNOVATION UND FORTSCHRITT
VERLANGEN NACH EXPERIMENTEN
ERIC BEINHOCKER, SLOAN MGMT REVIEW 99.
So WHAT?
NUN ZUR DIGITALEN ÖKONOMIE

9. unsere di gitale Ökonomie
FITness «sexy»ness luck-iness
SOCIAL PLAY EXPERIMENTAL
{ DIGITAL CAPITALISM
HIGH RISK ECO
christian
bluemelhuber danke konsumzone.de
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