10. 29 min./day for preparing food
(Coffee and cheese bread included)
2 min. more compared to USA
Image source: http://www.bulthaup.de/#/8BB0FA3C172B74CDC12577610053A82A
…but we are not using them.
12. Rob Rhinehart
24 J.
IT Developer
Image source: http://www.spiegel.de/fotostrecke/das-soylent-rezept-fotostrecke-94476.html
And there are solutions that help make nutrition easy!
15. 2
14
120
200
2012 2013 2014 2015
Image source: https://www.hellofresh.de/presse/
…there are more and more curated food offers.
Turnover in Mio. Euro
16. Thermomix®
Every 38 sec. a sale
About 1 million worldwide
> 36k Recipes
Image source: http://www.huffingtonpost.de/2014/12/23/thermomix-kuechenhilfe-vorwerk-weihnachten_n_6370840.html
Or you just throw everything in a all-in-
one solution with step-by-step instructions.
18. Apps today:
250+ Blood Pressure
475+ Heart
1.500+ Weight Loss
Image source: http://www.makeuseof.com/tag/apple-watch-9-iphone-friendly-wearables/
We live with an endless variety of self tracking apps …
22. Epidermal Electronics
1x,5 cm
0,09 Gram
More or less unlimited use for the
diagnosis and treatment
Image source: http://www.fastcodesign.com/1672217/stamp-on-circuits-could-put-your-phone-on-your-finger
In the near future all of this will happen seamless through
epidermal electronics …
26. German Bio-Label:
72% Awareness
54% Trust
EU Bio-Label:
5% Awareness
Image source: http://blog.besserhaushalten.de/allgemein/immer-mehr-junge-menschen-kaufen-biolebensmittel.html
But only half of the consumers trust them.
28. > 14 Mio. Users
Image source: http://www.newsmax.de/verbraucherapp-barcoo-startet-in-grobritannien-und-frankreich--news83115.html
So, apps are helping consumers answer their questions a
bout the quality and origin of ingredients.
29. 7%
12%
44%
37%
27% 28%
32%
13%
never rarely sometimes regularly
Regional
Bio
As a consequence, regional prodcuts are becoming the
quality surrogate for bio products.
Purchase:
32. 15 Locations
Over 30 varieties of vegetables and fruits
40 sqm prepared farmland
Garden tools are available
248 Euro per season
Image source: http://www.ackerhelden.de/standorte/berlin/
… to experience the lifestyle of “home grown prodcuts”.
34. Contact
Bloom Partners GmbH
Dr. Markus Pfeiffer, CEO and Founding Partner
eMail mpfeiffer@bloom-partners.com
Twitter @markuspfeiffer1 (www.twitter.com/markuspfeiffer1)
Phone +49 89 124 1395 0
Address Hohenstaufenstr. 1
80801 Munich, Germany
About Bloom Partners
Bloom Partners is a strategic innovation and marketing consultancy helping companies to succeed in a digital world where
consumers gain more and more control. An environment where the use of the Internet for social exchange, information and
commerce has become the new normal.
We support our clients in developing digital strategies that leverage their unique capabilities, create relevance with consumers and h
elp them grow efficiently. We work at the intersection of strategy, innovation, marketing and media; we bring together expertise
from these different areas and combine it with a deep entrepreneurial passion.
www.bloom-partners.com