I chose a simple layout so as to not take the reader’s attention away from the pictures and content. The words “Purdue University” are in yellow and the background of the text box gray to allude to the school’s color. The background is simply because it is pleasing to the eye. The font is gray to provide contrast between the orange background and the font is similar to the font used on Apple Inc.’s website which I think is simple and gets the point across without fuss or hurt to the eye.