1. A Sample Guide to Selling Your Home
Prepared exclusively for:
Mr. & Mrs. Smith
123 Main Street
Palm Desert, CA 92260
Table of Contents
About M&M Realty Team
About Keller Williams of the Coachella Valley
The Home-Selling Process
Our Buyer Finder Advantage
Recent Home Buyer Information
Sample of a Highly-Indexed Google Blog
Testimonials

2. About The M&M Realty Team:
Mike Patakas began his Real Estate career with Premier Bancorp, located in San Diego, in 1998.
In 2002, he was promoted to Sales Manager, and continued in that capacity through 2010, receiving
consecutive awards throughout the years. Recognized repeatedly as Top Sales Manager in the
company, he has trained many successful salespeople, and has either supervised, or personally
closed, thousands of Real Estate transactions. Mike has a wealth of experience to share, and he is
known for his determination to achieve the best results for his clients, whom he enjoys getting to
know on a personal level. He is excited to be with Luxury Homes by Keller Williams in downtown
Palm Springs and grow with KW for many years to come.
Maria Patakas joined Premier Bancorp in 2005, bringing years of valuable experience working with
previous Real Estate Firms. Maria leads by example and is an outstanding team player with a strong
customer focus. She is known to her clients for her unparalleled dedication to their needs and for
the warm smile with which she greets them. These attributes have made Maria the recipient of
numerous awards, and she has consistently been recognized as a top performer. Over the years she
has provided outstanding service to hundreds of clients, and she is ready to assist you as well. Maria
is a proud resident of the desert and an active participant in community organizations, donating her
time to the service of others. Maria is proud to be part of Luxury Homes by Keller Williams and
helping people realize their Real Estate dreams for years to come.

3. About Keller Williams of the Coachella Valley
Keller Williams is an international Real Estate company which is currently ranked
#2 in the world in Real Estate sales. We have been honored by J.P. Power and
Associates for highest ranked in Home Buyer satisfaction from 2008-2010, as well
as winning the Inman Innovator Award in 2011 for most innovative Real Estate
website or service.
There are 5 Keller Williams offices in the Coachella Valley:
Luxury Homes by Keller Williams in downtown Palm Springs
Keller Williams Realty in Rancho Mirage on Hwy 111
Luxury Homes by Keller Williams in La Quinta on Washington near Old Town
Keller Williams Realty in La Quinta on Washington near Hwy 111
Team Balog- Luxury Homes by Keller Williams in Palm Desert on El Paseo
The Broker/Owner, Michael Hilgenberg, who is widely known locally and
nationally in the industry, also owns the newly opened Keller Williams Realty in
Redlands. Currently more than 500 agents, both residential and commercial, are
associated with Keller Williams of the Coachella Valley. In 2010, we served more
than 2000 satisfied clients, both buyers and sellers, and in 2011 we are on track to
exceed that number.

4. The Home Selling Process
There’s a multitude of details to attend to when selling a home. It’s our job to streamline the
entire process for you in order to ensure everything is completed efficiently. Below we list some
of the tasks M&M will complete for you.
Preparing to Sell Your Home
Complete a Comparative Market Analysis to establish a fair market value of your home.
Prepare the Listing Agreement
Recommend improvements to maximize your home’s value
Place a lock box on property
Marketing your Home
Enter all information about your home into the MLS (Multiple Listing Service)
Place ‘For Sale’ sign on your property
Notify fellow agents throughout the Coachella Valley about new listing
Schedule home for office tour
Schedule home for MLS tour
Distribute Just Listed flyers to your neighborhood
Post listing information on the Internet - 300 different sites
Schedule and hold Open Houses
Notify all potential buyers about new listing
Arrange showings for fellow agents when needed
Communicating with You
Contact you regularly with feedback and updates
Prepare and deliver regular progress reports
Discuss all marketing activities
Coordinate the Sale
Pre-qualify potential buyers
Present and discuss all offers
Negotiate your transaction with buyer’s agent
Prepare and finalize closing

5. M&M Buyer Finder Advantage
At M&M Realty Team, we focus on a wide variety of marketing options to
ensure your property receives the strong exposure needed to sell
MLS: All Real Estate professionals will be able to view your home once it’s put on
the Multiple Listing Service.
Signage/800# Client Capture: If you choose to place a For Sale Sign & Listing Box in
your front yard (if in HOA will need to verify rules), it will give you instant
marketability. We can also use our 800# prospect capture feature so M&M will
know instantly when someone called to get further info on your home.
Internet Marketing: Your home will be showcased on over 300 popular
“Home Search” websites! (i.e.: Homefinder.com, Realtor.com, Trulia, Craig’s List, etc.)
MLS also syndicates to more websites directly to enhance visibility just by listing
your home!
Realtor Network: We have joined forces with a large group of Realtors in your
home’s area and surrounding counties to put your home listing on their websites as
well. We will also send marketing pieces to them to further entice their interest in
your home.
Virtual Tours: Every time your home is viewed on MLS from an internet website,
from www.mmrealtyteam.com to www.zillow.com, the buying prospect can view a
virtual tour, which is 5x more likely to be viewed than photos of your home.
You Tube Video: Did you know that You Tube is the 2nd leading Search Engine after
Google? M&M Realty Team will broadcast a virtual tour your property and advertise
on Google for prospective Buyers. Also, we will be able to send it as a link for
viewing by interested parties!
Local Neighborhood Marketing: We will canvass door-to-door flyer distributing
flyers & information in your surrounding area. We will walk the surrounding
neighborhoods because many times there are buyers very close by or people who
know prospective buyers that may want to live in your neighborhood.

6. Blog Advertising: We will construct a Blog to showcase your home to be viewed on
Google by prospective buyers, which will also lead the prospective buyer to M&M’s
website where we can apply ‘lead capture’ and contact them right after they input
their personal information. The more M&M Blogs, the more chance for visibility for
all of your entries, which helps when we design your individual blog.
Open House: We will hold an Open House after advertising in several media outlets
to showcase your property to other realtors as well as prospective buyers.
We will work with you to prepare for this day in order to ensure the best impression
possible.
Dedicated Website: Once listed, we will purchase a domain with your property
address so prospective buyers can go right to your property’s listing directly.
It creates less hassle and more ease for buyers and allows your property to take
center stage when they view.
Listing on Active Rain: Active Rain is a designated Real Estate network platform
where agents and professionals from the US & Canada can view your home and
submit inquiries instantly to our account.
Neighbor Open House: We can send out invitations to homeowners around your
home and invite them to attend to view your home before the public open house.
The reasoning is many times homes get sold due to immediate neighbors letting
friends and family know there is a home for sale which helps “spread the word”.
Facebook: We have a designated Facebook page where we can post your home
listing to be viewed until it is sold. We are constantly trying to increase exposure for
our page and believe it is a great medium to create interest.
Search Engine Marketing: We are focused on driving thousands of people to our
website each month. We use numerous search engines to advertise listings and our
website, and will showcase your home to be the first thing people see when they
land on our page.

7. Sample of a Highly-Indexed GOOGLE Blog
Palm Desert Home For Sale- 3 Bedrooms & 3 Bathrooms With No HOA Fee- Palm
Desert, CA
CLICK HERE TO SEE A VIRTUAL TOUR ON THIS PROPERTY
Take a look at this immaculate, resort-style Palm Desert home for sale that features 3
bedrooms & 3 bathrooms with no HOA fee! Located in a very quiet neighborhood, this
well-kept home is located very close to shopping, restaurants, and the city of Rancho
Mirage. Also, it is a short drive to the 10 Freeway so it makes driving that much easier!
Here are some important features for this Palm Desert home for sale:
- Built in 2002, just re-stuccod and painted- looks brand new!
- Custom Salt Water pool and jacuzzi
- 3 Bedrooms, 3 Bathrooms, 2483 square feet of living area, 10019 lot square footage
- No HOA fee- Qualified buyers preferred
- South-facing sweeping mountain views
- Courtyard entryway, spacious backyard, wired for ONKYO surround sound, wine
fridge, and much more!
Whether you are looking for a full-time, vacation, or investment home with no HOA fee,
make sure to see this Palm Desert home for sale before it is sold. The owners have taken
extremely good care of it and it is turn-key ready.
If you would like to talk about this property by phone, call Mike or Maria from M&M
Realty Team at 760-405-0752 or visit our website at www.mmrealtyteam.com.

8. Recent Home Buyer Information
* A recently conducted study found that over 80% of home buyers
used the internet to shop for homes and agents. (C.A.R.)
* Real Estate Agents generally feel Open Houses are not as effective
as they used to be due to the internet as percentages are
decreasing yearly for home buyers found at Open Houses. (CNBC)
* Home buyers were more optimistic about future home prices
than buyers in 2009. Nearly a quarter (23 percent) of them
believed that home prices in their neighborhood will go up in one
year, as compared to 8 percent in 2009. (C.A.R.)
* First-time buyers took advantage of the improvement in housing
affordability over the past two years, as evidenced by the increase
in their share of all home buyers. The share of first-time buyers
increased for the second consecutive year from 38 percent in 2009
to 46 percent in 2010. It was the record high since the inception of
the survey in 2002 when only 7 percent of home buyers were first-
timers. (C.A.R.)
* Efforts by the Federal Reserve Bank to reduce long term rates in
the coming months should result in historically low mortgage
rates. With the median price in California back to 2002 levels,
affordability will be at record-high levels over the foreseeable
future. For those households that are in a position to buy a home,
the coming months will offer a rare opportunity to get the most for
their money by buying, whether as first-time buyers or trade-up
homeowners. Their actions will also give the economy a much
needed boost and contribute to general economic recovery. So as it
turns out, what’s good for home buyers is also good for the
economy. (C.A.R.)

9. Recent Testimonials
Dear Mike & Maria,
Thank you for all the help you were to Kim and I in finding and purchasing a vacaation home in the
Palm Springs area. I have to say we appreciate all the searching and elimination work you did in
making this an easy experience. Living 2,000 miles from where you are looking for a home is not an
easy task but you and Maria went beyond our expectations. With the endless searches, the help
through a "Bank Owned" purchase and explaining us through "all" the paperwork, you have made
what may have been an overwhelming experience into a smooth and pleasant one. If we ever anyone
looking for a place in the Palm Springs area we will be sure to refer them to you.
John & Kim
Mike and Maria provide service that is beyond any expectations. They are patient, professional and
personal. We enjoyed our experience with them and love our new home. Thank You!
Larry & Eileen
Mike & Maria Patakas (M&M Realty Team) definitely made finding our home in the desert a dream
come true and a wonderful experience...They listened to what our requirements were, kept us
informed of what was happening throughout the whole process and even after close of escrow, went
above and beyond to help, when asked. We would highly recommend Mike & Maria to friends and
family for they have set the bar high for all realtors.
Rene & Joanne