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Britannia l&f cool_minds
Britannia l&f cool_minds
COOL
MINDS



1
Every story has a turning point. Is its climax, when the
narrative becomes more intense and emotional.
In a detective story, for instances, it’s usually that special
moment when all the facts had been established and the
mystery can be solved. If it’s a comedy, things will have
gone badly for the main character up to the point when the
tide will turn and everything will go with the flow.
But if the story is about getting it all figured out in English
and things are already running for the best, the only
possible change is towards a higher level of
self-consciousness.
So here we are, taking Britannia into a higher stage, bigger
in size, to reach even more Brazilians, and better in
teaching to make English get on their minds.




This is the story of Britannia
turning point to cool minds.




BRITANNIA The English School                               Look & Feel for Cool Minds   p.04
COOL
MINDS



2
As time goes by everything tends                            After 40 years teaching English, we find ourselves more
                                                            capable of learning, by listening, and getting in touch with
to come clear.                                              other selves feelings. We find ourselves more aware of
                                                            our own capabilities.




COOL      COOL
MINDS MINDS
VISION MISSION
Therefore, we want to be recognized as the best English          By offering the best English our students need to know,
School of all times in Brazil. What’s so cool about being        about them and the World and them in the World, like in
second best?                                                       their favorite music, movies, books or sports. What the
                                                                     sense of learning a language if it doesn’t help you to
                                                                             understand yourself better than ever before?



BRITANNIA The English School                                Look & Feel for Cool Minds                                  p.06
COOL
MINDS



3
Here is our new symbol, probably the most significant
                               reflex of Britannia’s new positioning as a brand.
                               From now on it’s easier to recognize us. We can let
                               everybody know who we are only by showing our name’s
                               first letter:

                               As simple as being known can Be.
                               Like a dynamic grid of light, the new Britannia symbol is a
                               representation of a flexible network that reaches
                               everybody, everywhere, making our brand looks as vivid,
                               strong, distinct and clear as a school can be.
                               Nevertheless, as we look inside our inner self, we find
                               much more than a look in our new cool attitude.


BRITANNIA The English School   Look & Feel for Cool Minds                                    p.08
COOL
MINDS



4
Changing for cool, however, isn’t just a matter of getting
a new visual identity. For a substantial and effective
transformation, we need to go deeper, adapting our values
and personality.
We stand for cool because we always want to know what’s
going on, with our students, in our classrooms, in the
world. When we don’t, we sure know how to ask, what
to ask, and in what language.




It’s easier when the whole world understands you. It gives you a higher
sense of you. Makes you know who you are and what you stand for.

BRITANNIA The English School                                 Look & Feel for Cool Minds   p.10
Brand Values                                              Brand Personality
Simply put it’s a matter of self-confidence and looking   Four decades of experience gave us a relaxing sense of
to Honesty, Devotion, Efficiency and Simplicity as our    enlightening. We finally know who we are and what it takes
ultimate teaching rules.                                  to reach a Cool Mind Attitude.



BRITANNIA The English School                              Look & Feel for Cool Minds                             p.11
Got to                                                              Got to
                   B Bright                                                            B Polite
                                              Got to
                                              B Straightforward

                                                                                         Got to
                                                                                         B Creative




Having good
understanding is the
best way to get
through. What's
cooler than being
intelligent?



                   In a world where time is       To show good manners
                   money, a straightforward       toward others is to show
                   approach to a problem is       good manners towards you,
                   priceless.                     in behavior, speech, etc.
                   What's cooler than being       What's cooler than                   We need to explore
                   clear?                         being nice?                          the power of creating,
                                                                                       resulting from
                                                                                       originality of thought
                                                                                       and expression.
                                                                                       What's cooler than
                                                                                       being original?

BRITANNIA The English School                              Look & Feel for Cool Minds                            p.12
COOL
MINDS



5
Above all, from now on we
recognize ourselves as
The English School.
Not only because we came from the land where the
language was born, but also by delivering the best teaching
results in Brazil.




BRITANNIA The English School                                  Look & Feel for Cool Minds   p.14
Brand Description
In good plane English, there’s no other School like
Britannia to learn the language of business, science,
technology, or, in other words, there’s no English School
like The English School




THE
ENGLISH
SCHOOL
BRITANNIA The English School                                Look & Feel for Cool Minds   p.15
Brand Statement
While others may talk and write, we figured it all out in
English We stand for Cool because it gives us the big
picture, helping us to figure the whole world out.
In the end, we stand for Cool because we know ourselves
better than ever and, therefore, we trust in the power of
what we put in our minds.




COOL
MINDS
BRITANNIA The English School                                Look & Feel for Cool Minds   p.16
COOL
MINDS



6
Britannia l&f cool_minds
Views and Expressions
After all, this is what the new Britannia is all about.
We stand for Cool because it goes beyond basic
understanding to the point where creativity turns loose,
and playing with words, senses, references and meanings in
English change from a mind challenge to a smile.
We stand for Cool because our English lessons begin in
our student’s cooler interests, hobbies and curiosities.
And from there, everything becomes much more attractive
and intense to everyone.
To understand the whole of this new spirit, the best thing
to do is to enter in one of the new Britannia Schools.
Everything will start to fit in when you get there.




BRITANNIA The English School                                 Look & Feel for Cool Minds   p.19
BRITANNIA The English School   Look & Feel for Cool Minds   p.20
Institutional
This Cool Minds l Expression (Institutional) is intended for
us to speak our minds everywhere without losing our
personality. It speaks up for the brand, mainly when it’s out
of its own territory. In a certain sense, it helps us to go
beyond borders and presents ourselves to the world in the
most consistent way.




BRITANNIA The English School                                    Look & Feel for Cool Minds   p.21
BRITANNIA The English School   Look & Feel for Cool Minds   p.22
BRITANNIA The English School   Look & Feel for Cool Minds   p.23
BRITANNIA The English School   Look & Feel for Cool Minds   p.24
Functional
                               This one goes for guidance. It will help everybody know
                               where they stand and where to go inside our school
                               facilities. This Cool Minds Expression (Functional) is
                               essential to establish and generate an appropriated flux of
                               persons inside Britannia. At the same time, it keeps them in
                               touch with the Cool Mind spirit.




BRITANNIA The English School   Look & Feel for Cool Minds                                p.25
BRITANNIA The English School   Look & Feel for Cool Minds   p.26
BRITANNIA The English School   Look & Feel for Cool Minds   p.27
BRITANNIA The English School   Look & Feel for Cool Minds   p.28
Emotional
                               This Cool Minds Expression (Emotional) is the core of our
                               new language. It will bump into your eyes and, hopefully,
                               into your mind too. It’s our challenging and witty way of
                               put it all together.
                               Every corner has its references from the English that
                               makes the world go round. From Cool Rocks, with Beatles,
                               Led Zeppelin and Stones, to Cool Writers, as Shakespeare,
                               or characters like Sherlock Holmes.
                               This Cool Illustrations, the noble part of the new Britannia
                               visual language and expression, are intended to emotionally
                               evolve everyone inside The English School.



BRITANNIA The English School   Look & Feel for Cool Minds                               p.29
BRITANNIA The English School   Look & Feel for Cool Minds   p.30
BRITANNIA The English School   Look & Feel for Cool Minds   p.31
BRITANNIA The English School   Look & Feel for Cool Minds   p.32
BRITANNIA The English School   Look & Feel for Cool Minds   p.33
BRITANNIA The English School   Look & Feel for Cool Minds   p.34
BRITANNIA The English School   Look & Feel for Cool Minds   p.35
BRITANNIA The English School   Look & Feel for Cool Minds   p.36
NOW THAT YOU
HAVE THE WHOLE
COOL PICTURE,
IT’S TIME TO
GET IT INTO
YOUR MIND.
RELAX AND MAKE
BRITANNIA LIVE
THROUGH YOUR
COOL MIND.
Britannia l&f cool_minds

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Britannia l&f cool_minds

  • 4. Every story has a turning point. Is its climax, when the narrative becomes more intense and emotional. In a detective story, for instances, it’s usually that special moment when all the facts had been established and the mystery can be solved. If it’s a comedy, things will have gone badly for the main character up to the point when the tide will turn and everything will go with the flow. But if the story is about getting it all figured out in English and things are already running for the best, the only possible change is towards a higher level of self-consciousness. So here we are, taking Britannia into a higher stage, bigger in size, to reach even more Brazilians, and better in teaching to make English get on their minds. This is the story of Britannia turning point to cool minds. BRITANNIA The English School Look & Feel for Cool Minds p.04
  • 6. As time goes by everything tends After 40 years teaching English, we find ourselves more capable of learning, by listening, and getting in touch with to come clear. other selves feelings. We find ourselves more aware of our own capabilities. COOL COOL MINDS MINDS VISION MISSION Therefore, we want to be recognized as the best English By offering the best English our students need to know, School of all times in Brazil. What’s so cool about being about them and the World and them in the World, like in second best? their favorite music, movies, books or sports. What the sense of learning a language if it doesn’t help you to understand yourself better than ever before? BRITANNIA The English School Look & Feel for Cool Minds p.06
  • 8. Here is our new symbol, probably the most significant reflex of Britannia’s new positioning as a brand. From now on it’s easier to recognize us. We can let everybody know who we are only by showing our name’s first letter: As simple as being known can Be. Like a dynamic grid of light, the new Britannia symbol is a representation of a flexible network that reaches everybody, everywhere, making our brand looks as vivid, strong, distinct and clear as a school can be. Nevertheless, as we look inside our inner self, we find much more than a look in our new cool attitude. BRITANNIA The English School Look & Feel for Cool Minds p.08
  • 10. Changing for cool, however, isn’t just a matter of getting a new visual identity. For a substantial and effective transformation, we need to go deeper, adapting our values and personality. We stand for cool because we always want to know what’s going on, with our students, in our classrooms, in the world. When we don’t, we sure know how to ask, what to ask, and in what language. It’s easier when the whole world understands you. It gives you a higher sense of you. Makes you know who you are and what you stand for. BRITANNIA The English School Look & Feel for Cool Minds p.10
  • 11. Brand Values Brand Personality Simply put it’s a matter of self-confidence and looking Four decades of experience gave us a relaxing sense of to Honesty, Devotion, Efficiency and Simplicity as our enlightening. We finally know who we are and what it takes ultimate teaching rules. to reach a Cool Mind Attitude. BRITANNIA The English School Look & Feel for Cool Minds p.11
  • 12. Got to Got to B Bright B Polite Got to B Straightforward Got to B Creative Having good understanding is the best way to get through. What's cooler than being intelligent? In a world where time is To show good manners money, a straightforward toward others is to show approach to a problem is good manners towards you, priceless. in behavior, speech, etc. What's cooler than being What's cooler than We need to explore clear? being nice? the power of creating, resulting from originality of thought and expression. What's cooler than being original? BRITANNIA The English School Look & Feel for Cool Minds p.12
  • 14. Above all, from now on we recognize ourselves as The English School. Not only because we came from the land where the language was born, but also by delivering the best teaching results in Brazil. BRITANNIA The English School Look & Feel for Cool Minds p.14
  • 15. Brand Description In good plane English, there’s no other School like Britannia to learn the language of business, science, technology, or, in other words, there’s no English School like The English School THE ENGLISH SCHOOL BRITANNIA The English School Look & Feel for Cool Minds p.15
  • 16. Brand Statement While others may talk and write, we figured it all out in English We stand for Cool because it gives us the big picture, helping us to figure the whole world out. In the end, we stand for Cool because we know ourselves better than ever and, therefore, we trust in the power of what we put in our minds. COOL MINDS BRITANNIA The English School Look & Feel for Cool Minds p.16
  • 19. Views and Expressions After all, this is what the new Britannia is all about. We stand for Cool because it goes beyond basic understanding to the point where creativity turns loose, and playing with words, senses, references and meanings in English change from a mind challenge to a smile. We stand for Cool because our English lessons begin in our student’s cooler interests, hobbies and curiosities. And from there, everything becomes much more attractive and intense to everyone. To understand the whole of this new spirit, the best thing to do is to enter in one of the new Britannia Schools. Everything will start to fit in when you get there. BRITANNIA The English School Look & Feel for Cool Minds p.19
  • 20. BRITANNIA The English School Look & Feel for Cool Minds p.20
  • 21. Institutional This Cool Minds l Expression (Institutional) is intended for us to speak our minds everywhere without losing our personality. It speaks up for the brand, mainly when it’s out of its own territory. In a certain sense, it helps us to go beyond borders and presents ourselves to the world in the most consistent way. BRITANNIA The English School Look & Feel for Cool Minds p.21
  • 22. BRITANNIA The English School Look & Feel for Cool Minds p.22
  • 23. BRITANNIA The English School Look & Feel for Cool Minds p.23
  • 24. BRITANNIA The English School Look & Feel for Cool Minds p.24
  • 25. Functional This one goes for guidance. It will help everybody know where they stand and where to go inside our school facilities. This Cool Minds Expression (Functional) is essential to establish and generate an appropriated flux of persons inside Britannia. At the same time, it keeps them in touch with the Cool Mind spirit. BRITANNIA The English School Look & Feel for Cool Minds p.25
  • 26. BRITANNIA The English School Look & Feel for Cool Minds p.26
  • 27. BRITANNIA The English School Look & Feel for Cool Minds p.27
  • 28. BRITANNIA The English School Look & Feel for Cool Minds p.28
  • 29. Emotional This Cool Minds Expression (Emotional) is the core of our new language. It will bump into your eyes and, hopefully, into your mind too. It’s our challenging and witty way of put it all together. Every corner has its references from the English that makes the world go round. From Cool Rocks, with Beatles, Led Zeppelin and Stones, to Cool Writers, as Shakespeare, or characters like Sherlock Holmes. This Cool Illustrations, the noble part of the new Britannia visual language and expression, are intended to emotionally evolve everyone inside The English School. BRITANNIA The English School Look & Feel for Cool Minds p.29
  • 30. BRITANNIA The English School Look & Feel for Cool Minds p.30
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  • 33. BRITANNIA The English School Look & Feel for Cool Minds p.33
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  • 35. BRITANNIA The English School Look & Feel for Cool Minds p.35
  • 36. BRITANNIA The English School Look & Feel for Cool Minds p.36
  • 37. NOW THAT YOU HAVE THE WHOLE COOL PICTURE, IT’S TIME TO GET IT INTO YOUR MIND. RELAX AND MAKE BRITANNIA LIVE THROUGH YOUR COOL MIND.