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Permission Based Mobile Marketing Dolores Muñoz Martínez
[object Object],[object Object],[object Object],All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
We are the  trusted partner of mobile operators worldwide , turning their subscribers into advertising audiences Optism Fast Facts Established Dec 2008 Launched April 2010 Experienced media team from Ogilvy, Blyk and MTV Premium member of the MMA  All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
[object Object]
[object Object],Interests Demographics Location Response & Interaction
[object Object],All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
[object Object],All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
Accountability & Insights All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL ,[object Object],[object Object],[object Object]
[object Object],[object Object],All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes  2=No ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes  2=No
Celebrate YOUR originality visit the adidas store at Citystars, phase 2, 4 th  floor. Hurry up and claim one of our  limited quantity adidas Originals gifts upon presenting this message to our store staff.  Campaign Results 35%  of recipients requested an invite to the new adidas Originals Cairo store 15-24s  were on average  98%  more responsive than over 30 year olds Females   Were   23%  more responsive than their male counterparts
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
[object Object]
[email_address] +34 636988293 Thank you.  Dolores Muñoz Martínez

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Evolución Mobile Marketing_Alcatel-Lucent_mfc10

  • 1.  
  • 2. Permission Based Mobile Marketing Dolores Muñoz Martínez
  • 3.
  • 4. We are the trusted partner of mobile operators worldwide , turning their subscribers into advertising audiences Optism Fast Facts Established Dec 2008 Launched April 2010 Experienced media team from Ogilvy, Blyk and MTV Premium member of the MMA All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes 2=No
  • 21. Celebrate YOUR originality visit the adidas store at Citystars, phase 2, 4 th floor. Hurry up and claim one of our limited quantity adidas Originals gifts upon presenting this message to our store staff. Campaign Results 35% of recipients requested an invite to the new adidas Originals Cairo store 15-24s were on average 98% more responsive than over 30 year olds Females Were 23% more responsive than their male counterparts
  • 22.
  • 23.
  • 24.
  • 25. [email_address] +34 636988293 Thank you. Dolores Muñoz Martínez

Editor's Notes

  1. Subscriber only has to optin once to receive adverts from multiple brands.
  2. As soon as the subscriber opts in they are asked a series questions about themselves and their preferences to ensure they receive relevant communications
  3. One Way SMS
  4. One-way MMS
  5. Brand sent SMS asking a question. The subscriber replies to the question and receives a second SMS from the brand depending on how they responded.
  6. Brand sends SMS asking a question. The subscriber replies to the question and receives but this time receives an MMS from the brand depending on how they responded.
  7. Full range of reporting includes; response rate per answers; demographics per answers; initial messages delivered; subscriber replies; follow-up messages delivered; Overall campaign cost; CPM; Cost per contact; Cost per Response; etc…