This was a presentation that was given at Adobe MAX to help businesses and developers get their app discovered and further more optimized for the public to download, experience and rate.

1. Motorola Mobility Randy KsarGetting Your App Discovered: Android Market & Beyond

2. Agenda Me, myself, and I Your Android Market Listing Social Media for App Developers Testing to Improve Ratings @ #adobemax - Motorola Mobility Can Help MOTODEV Q&A

3. Me, Myself and I MOTODEV Community Manager since 2008 Background in web development, mobile & online marketing since ’93 Current expertise in community outreach and social media for mobile developers Runner & Cyclist supporting the Leukemia & Lymphoma Society

4. Your Android App Listing Before you bring the traffic, optimize your experience: Images/Screenshots/Banners Copy/headlines/descriptions Video demos Ratings & User Reviews Data from August 2011 Podcast w/ developers from Evernote & Zoodles

5. Your Android App Listing – Images/Screenshots/Banners Feature Graphic: First Impression of Your App & Brand 1024x500 24 bit PNG or JPEG (no alpha) No border in art High Res App Icon: Tip: Recognizable; compare in search resultsAppear: In search results & category listing 512x512, 32 bit PNG or JPEG, MAX 1024 KB Screenshots: Tip: Show engagement in app & high-res Appear: in desktop & mobile listing page 320x480, 480x800,480x854,1280x800, 24 bit PNG or JPEG (no alpha); Full bleed, no border art

6. Your Android App Listing - Copy Top 3 Tips for Copy on Android Market: Describe the most popular features and what the app solves for the user List any awards or reviews that you’ve received Explain the permissions being requested and requirements for using the app

7. Your Android App Listing - Copy Important Notes: What’s new section is important for existing users Don’t ignore the rest of the world; your app can be seen globally Provide contact information for feedback/questions

8. Your Android App Listing – Video Demos Top 3 Tips for Video Demos: 30 seconds to 2 minutes Simple and effective Provide a call to action Types of video demos: Fully-produced video demo Screencast using Emulator Video demo of using app in real-environment Video review by un-biased blogger

9. Your Android App Listing – Ratings & Reviews What do you think? Do user’s care about your ratings? Do they read the user reviews?

10. Your Android App Listing – Ratings & Reviews Top 3 Tips for Improving Your Ratings: Ask “happy” users to rate the app Monitor your app reviews & push out consistent updates Test your app with real users Android Market Rate This App Your App

11. Social Media for App Developers I’m not a fan of Facebook, why should I care? What is the ROI? How much time do I have to spend?

12. Social Media for App Developers Top 5 Social Media Tips: Analyze your audience Identify your tone in relation to your brand Create engaging consistent content Integrate social sharing and authentication into your apps Gain valuable consumer insights from conversations

13. Testing to Improve Ratings Why Test with Motorola at Adobe MAX?

14. Testing with Motorola Mobility MOTODEV Studio for Android Eclipse-based IDE for developing Android Apps – Mac, Windows & Linux • App Validator Static analysis tool for pre-flighting Android apps before they go to market SDK Add-ons Android emulator images for Motorola devices MOTOREADY Verify device optimization for the MOTOROLA XOOM

15. Testing with Motorola Mobility Static analyzer that scans Android apps for conditions that cause “Force Close” errors Invalid manifest contents Bad layouts Missing translated strings Permissions omitted from the manifest Invalid parameters to Android APIs Unclosed database cursors Dozens more Runs as an Eclipse plug-in, command line tool, and web app

16. MOTODEV

18. Robust technical documentation & training

19. App compatibility & optimization testingdeveloper.motorola.com

21. Distribution information & resources

22. App discovery & marketing opportunitiesdeveloper.motorola.com

24. Podcasts & Webinars

25. Global News & Eventsdeveloper.motorola.com

26. Thanks! Thank You! Questions? @djksar on Twitter | #adobemax community.developer.motorola.com

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