This document analyzes brand sentiment on social media during Super Bowl XLVII in February 2013. It lists the top 15 most mentioned brands, led by Go Daddy with over 249,000 mentions. It also provides the percentage of positive sentiment for each brand, with Doritos receiving the highest at over 90% positive. The analysis covers social media mentions from February 2nd to 13th surrounding the Super Bowl event.

1. Super Bowl XLVII
Real-Time Sentiment Analysis
February 3, 2013

2. 15 Most Mentioned Brands During Super Bowl Sunday 2013
1. Go Daddy (249,273 mentions, 14.67% pos)
2. Doritos (137,509 mentions, 90.87% pos)
3. Pepsi (47,176 mentions, 69.99% pos)
4. Volkswagen (31,052 mentions, 84.08% pos)
5. Budweiser (24,658 mentions, 83.37% pos)
6. Dodge Ram (19,619 mentions, 77.66% pos)
7. Taco Bell (19,783 mentions, 93.20% pos)
8. Calvin Klein (16,532 mentions, 75.17% pos)
9. NFL (Leon Sandcastle) (12,700 mentions, 91.54% pos)
10. Blackberry (10,773 mentions, 55.36% pos)
11. Mercedes (9465 mentions, 63.11% pos)
12. Oreos (8,122 mentions, 89.97% pos)
13. Best Buy (6,771 mentions, 95.24% pos)
14. Wonderful Pistachios (5,585 mentions, 64.54% pos)
15. Jeep (4,729 mentions, 84.47% pos)
Time frame is 2/2/13 9:00 pm PT – 2/13/13 10:00 pm PT
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3. 3 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.