UPDATED Listerine Netnography Case Study by NetBase
Brand analysis solution
1. ENTERPRISE SOCIAL INTELLIGENCE
BRAND ANALYSIS
Take Control of Your Brand
Your Customers Live in Social Media
BENEFITS
You know that social media is where customers are doing the most talking about your brand. In
fact, they are actually the ones controlling your brand’s perception as they share their opinions
with their friends and followers, talk about their online
and physical-world experiences, and engage directly
with companies and their business partners throughout
the distribution chain. With social media, your brand
and your competitors’ brand perceptions could be
changing every minute. Are you not just listening but
understanding too?
UNDERSTAND the key factors
influencing your brand’s health
Track brand perceptions in real-time
Every day, you run your business based on your key
performance indicators (KPIs); similarly, you should
have metrics to measure your social brand health.
Brand managers and executives need real-time access
to these metrics—on awareness, perception, sentiment,
and brand passion—and a way to understand what is
driving any changes to them.
ANTICIPATE & ACCELERATE
RESPONSES to brand threats
COMBAT PRICE PRESSURES
based on strong brand
recognition and deeper
understanding of brand loyalists
MAKE BETTER DECISIONS
about brand extensions with
a clear picture of brand power
INNOVATE CONFIDENTLY
by knowing your
customers’ needs
Craft Winning Brand Strategies in Real-time
The NetBase brand analysis solution makes it easy to measure and manage social brand health
in real-time. The solution includes a business-ready template to:
Monitor and measure brand conversations
Perform in-depth analysis of the underlying drivers of brand perception
Track historical trending out-of-the-box, without waiting weeks or months for data collection
Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and
web-based application builder, the solution gives brand managers and executives the right set
of brand KPIs for their business needs along with the power to dig deeper into the metrics and
find answers to their “why” questions.
KEY FEATURES
Monitor and measure your
social brand health – in
real-time and on demand
Analyze what people
like and dislike about
your brand
Identify key influencers
and brand advocates
Analyze net sentiment in the context of historical trending
Know Your Competition – and Outmaneuver Them
Every brand manager wants to understand where the gaps are between his/her brand and the
competition’s. The NetBase brand analysis solution gives you up-to-the-minute insights on net
sentiment, brand attributes discussed, passion, and buzz – just as if you were seeing your own
or your competitors’ market research reports!
Don’t Get Blindsided by the Speed of Social
Ignoring social media insights can leave the door open for the competition. With the NetBase
brand analysis solution, you are always prepared. Rather than waiting for issues to take on a life
of their own, you can proactively co-manage your brand sentiment with your customers. You
can take steps to satisfy your customers and identify new opportunities to delight them.
Know where people are
talking about your brand
and your competitors
Compare and contrast
social KPIs with traditional,
survey-based brand insights
Discover deep insights
by drilling down into the
stream of customer opinions
