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ACCESSING INTERNATIONAL MARKETS



ADAPTING TO AN UNCERTAIN CLIMATE:
A WORLD OF COMMERCIAL OPPORTUNITIES
About this report

Adapting to an uncertain climate: A world of              All graphs and tables in this report are sourced from
commercial opportunities is a UK Trade & Investment       the Economist Intelligence Unit’s global survey.
(UKTI) report commissioned from the Economist
Intelligence Unit. The report seeks to examine the        To complement the survey findings, the
potential business opportunities, and risks, involved     Economist Intelligence Unit also conducted wide-
in adapting to anticipated changes in the global          ranging desk research and in-depth interviews
climate, such as changing rainfall patterns, rising       with a range of organisations. Our thanks are due
numbers of extreme weather events and so on. In           to the following for their time and insight (listed
particular, it examines four key sectors: financial        alphabetically, by organisation):
services; infrastructure and construction; professional
services and consulting; and agriculture and life            Andrew Brown, climate change and
sciences. It does not consider business opportunities        environmental performance manager,
relating to efforts to stop change occurring in the          Anglian Water
climate (that is, efforts to mitigate the severity           Denise Dewar, executive director for plant
of climate change by reducing greenhouse gas                 biotechnology, CropLife International
emissions), but rather examines new emerging
markets for goods and services as businesses seek            Paul Jayson, head of sustainability, DLA Piper
to adapt to the realities of an uncertain climate.           Fernando Moreiro, CEO, HSBC Insurance Brazil

To quantify this, the Economist Intelligence Unit            Michael Riley, deputy portfolio manager for the
conducted a survey of 705 companies globally,                Energy and Climate Funds, SAM
representing a range of business sectors, during             Noel Morrin, senior vice-president for
January and February 2011. The survey attempts to            sustainability and green support, Skanska
afford even representation to the following regions:
                                                             David Symons, director,
Middle East and Africa; Western Europe; Asia Pacific;
                                                             WSP Environment & Energy
North America; and Latin America. In line with the
specific sectoral focus outlined above, nearly half
(46 per cent) of the survey sample was focused on
these key sectors; the balance covered a range of
other industries. All company sizes were represented:
41 per cent of firms polled had annual revenue of
less than US$500 million, while 44 per cent had
revenue of at least US$1 billion. All respondents
held management positions, with just over half
(53 per cent) representing the C-suite or board.




                                 Adapting to an uncertain climate: A world of commercial opportunities            1
EXECUTIVE SUMMARY

Climate uncertainty is likely to increase in the            Although most businesses are aware of the              While risks abound, executives see greater             Emerging markets are viewed as the primary
decade ahead. In the past few months alone, images          need to respond to climate change, few are             opportunity. Adaptation involves both risk             business growth opportunity, especially within
of flooding across Australia, Brazil, Sri Lanka,             yet actively adjusting. Only three in ten firms         management (protecting offices and operations,          Asia. The unfortunate reality is that many of
Pakistan and South Africa have filled news channels.         are already actively planning and making               or bolstering supply chains) and opportunity           today’s less developed markets are also most
Organisations such as the UN suggest that tens of           changes within their businesses and one in ten         (developing new crop insurance products, or            likely to shoulder some of the largest forecast
billions of dollars will be needed annually in the          firms still thinks that no changes are required at      helping to design more resilient structures).          climate impacts. Accordingly, 60 per cent of
coming decades to help countries adapt to the               all. Nearly all others recognize the importance of     Slightly more firms (64 per cent) see opportunity       executives polled point to emerging markets
realities of a changing climate. Accordingly, this is       the issue, but say it is not yet a pressing concern.   here, rather than risk (53 per cent), although         as the number one source of business growth
an apt time to consider the business risks, as well as      Urgency is greatest in Asia, perhaps reflecting         one in three overall thinks it encompasses both.       relating to adaptation, ahead of those who
the commercial opportunities in adapting to a more          the high climate risks faced there. In contrast,       Around one in five (19 per cent) firms has already       look to developed markets (43 per cent). Asia in
unpredictable climate.                                      concern is lowest in North America, most likely        generated new revenue from such opportunities.         particular is singled out, with North America and
                                                            reflecting divided opinion over climate risks.          Of the four sectors profiled in greater depth in        then Europe the next contenders.
This UK Trade & Investment report, commissioned from                                                               this report, professional services and consulting
the Economist Intelligence Unit, seeks to outline these     Around nine in every ten firms have suffered            stands out: 24 per cent of firms in this sector say     Limited awareness about adaptation and
emerging opportunities for business. In particular, it      climate impacts in the past three years. More          they have already generated revenue from such          a shortage of skills are the main obstacles
considers four key sectors in detail: financial services;    than half (55 per cent) of firms polled have            work, compared with 19 per cent in infrastructure      hindering further development. Several
infrastructure and construction; consulting and             reported an increase in weather-related impacts        and construction and 15 per cent in financial           executives interviewed for this report noted the
professional services; and agriculture and life sciences.   over the past three years; just 9 per cent say their   services. Far more see growth ahead, some in the       limited awareness from clients when pitching
Its key findings include the following:                      companies have not been affected. Impacts have         short term (25 per cent), but more in the longer-      adaptation-related products and services.
                                                            been varied: most are simply disrupted by staff        term (36 per cent).                                    Furthermore, the subject of climate change itself
                                                            not being able to make it into work, but many                                                                 remains contentious in many markets. In general,
                                                            have had supply chains disrupted, or have lost         Much work is already underway in terms of              a lack of awareness of the opportunities is the
                                                            revenue. Nearly one in five (17 per cent) have          developing relevant new products and services.         primary barrier cited for slow development in this
                                                            suffered damage to buildings or equipment.             Although adaptation remains a relatively niche         area, along with a shortage of related skills. Seed
                                                            Accordingly, a number of businesses plan to invest     area today, a growing market is expected to            biotechnologists, engineers, climate modellers,
                                                            in measures to cope with such impacts over the         emerge over the coming decade. Nearly four in          and flood planners are just some of the jobs that
                                                            next few years. For example, around one in four        ten (39 per cent) of respondents say players in        will likely be in demand in the decade ahead.
                                                            plans to protect some of their assets through          their industry are grabbing competitive advantage
                                                            weather-proofing (27 per cent) or upgrading their       from helping clients adapt to climate change.
                                                            insurance policies (26 per cent). Most efforts will    And close to half of firms polled (46 per cent),
Around nine in                                              be handled in-house, but a significant proportion
                                                            will turn to external consultants or vendors,
                                                                                                                   are conducting related research already. Given
                                                                                                                   the sometimes blurred line between mitigation
every ten firms have                                         driving new demand.                                    and adaptation, there are clear synergies and
                                                                                                                   crossovers that will be reflected in this report.

suffered climate
impacts in the past
three years
                                                                                                                                               Emerging markets are viewed as the
                                                                                                                                               primary business growth opportunity



2      Adapting to an uncertain climate: A world of commercial opportunities                                                                   Adapting to an uncertain climate: A world of commercial opportunities        3
INTRODUCTION:
                                                                                                                      THE NEED FOR ADAPTATION
                                                                                                                      During the past decade, a huge global industry         Accordingly, regardless of what efforts are taken
    REGIONAL VARIANCES                                                                                                catering to rising concerns about energy and climate   to mitigate the severity of climate change, some
                                                                                                                      change has emerged. The most obvious aspect of         adaptation will also be necessary to cope with that
                                                                                                                      this has been the boom in production of renewable      change which is already unavoidable. Such efforts
    Given that climate impacts vary widely across           Businesses in the Middle East and across Africa fall      energies, but related businesses span sectors as       are not always carried out in isolation, however:
    different regions and countries, the urgency of         right on the global average, although 39 per cent of      diverse as consulting, education, construction and     for example, when building new structures, engineers
    responses to the issue vary widely too.                 respondents from the UAE in particular are actively       manufacturing. Much of this activity relates to        are increasingly considering not only how to reduce
                                                            engaged. There, concerns centre largely on water          mitigation — efforts to cut the amount of emissions    the climate impact of such work (mitigation), but
    In North America, which faces lower risks than some     issues. This is perhaps not surprising; in January 2010   produced by power stations, buildings, vehicles,       also how to make it more resilient against an adverse
    other countries, active responses from business         the UAE issued a three-volume report detailing the        agriculture, and other sources. Accordingly, there     climate (adaptation).
                                                                                                                      have been many studies looking at what role
    lag other regions: 22 per cent of those polled are      likely impacts of climate change among its member
                                                                                                                      business can play here. Rather fewer have considered   For businesses, climate change raises clear risks, both
    making an active response in terms of planning or       Emirates and the need for adaptation. Work has
                                                                                                                      how industries will cope with the consequences         directly and indirectly. This is especially so for those
    adapting —below the global average of 31 per cent.      long been underway on a range of projects, from           of unavoidable changes in the climate through          operating in areas that could be affected, whether
    In contrast, Asia, which faces clearer climate risks,   desalination plants to the huge Masdar City project.      adaptation or how they will best take advantage of     from increased exposure to flooding, disruptions
    is well above average, at 37 per cent. In particular,                                                             related commercial opportunities.                      to supply chains, or direct impact on their core
    Australia’s regular climate extremes are reflected       Latin American firms are slightly above the                                                                       business. Accordingly, increased attention to business
    in its responses: 45 per cent of Australian firms        average, at 34 per cent, with Mexico, fresh from          In the years ahead, greater emphasis will need to be   resilience and risk management will be important
    polled are actively working on the issue. Europe,       hosting the latest UN Climate Change Summit,              placed on adaptation. Regardless of personal opinion   here. But adaptation also creates new opportunities,
                                                                                                                      about the causes and severity of global climate        as industries respond to such changes by creating
    meanwhile, sits close to the average, at 33 per cent.   at 36 per cent, ahead of the US, at 25 per cent.
                                                                                                                      change, the broad scientific consensus is that it is    new products and services that help individuals,
                                                            During the Summit, Mexico, along with the UN              happening. The fourth assessment report from the       businesses, cities and governments cope.
                                                            Development Programme (UNDP), announced                   UN’s Intergovernmental Panel on Climate Change
                                                            a medium-term adaptation plan for the country,            (IPCC)1 details a wide range of impacts that have
                                                            which it billed as a world first.                          already been observed. These include more frequent
                                                                                                                      hot days and heat waves, an increase in hurricane
                                                                                                                      intensity in the North Atlantic, and increases of
                                                                                                                      both drought and heavy rainfall events. Such trends
                                                                                                                      are forecast to continue, with dry regions getting
                                                                                                                      drier, wet regions getting wetter, more droughts and
                                                                                                                      floods, and coastlines exposed to increased erosion.
                                                                                                                      Impacts vary widely between regions, although many
                                                                                                                      poorer countries are expected to be at greater risk.




Given that climate impacts vary                                                                                                                                                 For businesses, climate
widely across different regions and                                                                                                                                             change raises clear
countries, the urgency of responses                                                                                                                                             risks, but also new
to the issue vary widely too                                                                                                                                                    opportunities


4        Adapting to an uncertain climate: A world of commercial opportunities                                                                       Adapting to an uncertain climate: A world of commercial opportunities          5
CLIMATE IMPACTS:
ADVERSITY AND OPPORTUNITY
Over the past few years, climate-related impacts have                        Businesses have also felt the impact of all this.         Investing in new protection
rarely been out of the headlines. Record heat waves                          Executives polled for this report say they have been
                                                                                                                                       In response, many firms are investing better to
blighted Russia last summer, while severe drought has                        battling with a higher incidence of adverse weather
                                                                                                                                       protect themselves. Much of this takes the form of
parched China more recently. The resulting crop losses                       over the past three years. More than half report an
                                                                                                                                       dusting off business continuity plans, or upgrading
in both countries have raised concerns about global                          increase in weather-related impacts, while just one in
                                                                                                                                       risk trackers (see Table 2). But around one in four
food supply, adding to already rapid price inflation.                         ten say that they have been unaffected (see Table 1).
                                                                                                                                       firms is either upgrading their existing physical assets,
Australia’s farming community was similarly affected,                        Much of the impact, especially in developed markets,
                                                                                                                                       for example by weather-proofing buildings, or are
shortly before the country experienced its worst                             has been in the form of staff being unable to work.
                                                                                                                                       taking out new insurance policies. Around one in five
flooding in decades, during December and January                              But around one in three (31 per cent) has had goods
                                                                                                                                       plans to adapt their operations better to deal with
2010. In Brazil, the worst floods and mudslides in                            stranded in their supply chains, or lost revenue as
                                                                                                                                       such changes, such as adopting new crop varieties or
several decades inflicted great damage upon large                             a result. And one in five have suffered damage or
                                                                                                                                       more water-efficient facilities.
swathes of the country. Less damaging, but still                             loss of stock, while 17 per cent have had damage to
significant blizzards and other inclement weather                             buildings or equipment. Asian and Latin American
in North America and Europe during November and                              firms have felt this most, especially in terms of supply
December have been blamed for disrupting commerce                            chain disruptions and lost revenue.                       Table 2
and stalling economic growth.                                                                                                           Q Which of the following actions will be pursued within your organisation over the coming 2-3 years
                                                                                                                                          (including any that already apply), as a proactive defence against changing weather and extreme
Table 1                                                                                                                                   weather events?
 Q Over the past 2-3 years, what change has there been to the levels of extreme and unexpected weather
   events that have had a direct impact on your business?                                                                              Creating or updating a relevant business continuity plan                                 41%

                                                                                                                                        Upgrading physical assets to better cope with weather
                                                                                                                                                                                                                     27%
                                                                                                                                                      events (eg, weather-proofing buildings)
              Significant increase                   14%                                                                                                  Adding or enhancing weather-related
                                                                                                                                                                                                                     27%
                                                                                                                                                            risks to your internal risk tracking

                                                                                                                                                        Conducting an investigation into likely
                   Slight increase                                     41%                                                                                                                                           27%
                                                                                                                                                         impact of weather events on business

                                                                                                                                                    Adding or upgrading insurance policies to
                                                                                                                                                                                                                     26%
                       No change                           23%                                                                                        protect against extreme weather events

                                                                                                                                           Adapting operations to cope with changing climate
                                                                                                                                                                                                               19%
                                                                                                                                             (eg, new crop varieties, water-efficient facilities)
                  Slight decrease              9%
                                                                                                                                                  Seeking safer/less vulnerable locations for
                                                                                                                                                                                                               18%
                                                                                                                                                 main company operations (eg, offices, stores)
             Significant decrease         2%                                                                                                      Building greater resilience into supply chain                17%
                                                                                                                                         (eg, moving away from just-in-time or lean practices)
Our business has not been affected                                                                                                                    Actively working to monitor and address
                                               9%                                                                                                                                                            13%
    by any adverse weather events                                                                                                                         water supply issues across business

                                                                                                                                           Seeking safer/less vulnerable locations for supply
                                                                                                                                                                                                             13%
                                     0        10      20     30   40         50    60    70    80     90    100                          chain operations (eg, farms, manufacturing facilities)

                                                                                                                                                                          Other, please specify        3%


                                                                                                                                                                                                   0    10    20     30    40     50   60   70   80   90   100




6        Adapting to an uncertain climate: A world of commercial opportunities                                                                                                      Adapting to an uncertain climate: A world of commercial opportunities        7
In turn, new products and services are emerging.                                  As a result, business leans towards an optimistic
Executives cite examples ranging from climate-                                    viewpoint on adaptation. While clearly climate         ADAPTATION: A WORLD OF EMERGING OPPORTUNITIES
proofing technologies to consulting and risk                                       change holds great risks — around half (53 per
management services (see Box: Adaptation: A world                                 cent) cite this as a prime concern — an even greater
of emerging opportunities). Four in ten respondents                               proportion (64 per cent) see it as an opportunity.     A selection of responses from executives polled for      Climate-related insurance offerings, from
agreed that firms in their sector are already creating                             Of these, one in three see it as an equal risk and     this report, regarding the opportunities emerging        building damage to crop losses, and cover for
competitive advantage by helping others deal with a                               opportunity (see Table 3).                             from climate adaptation.                                 perishable goods.
changing climate, while just 23 per cent disagreed.
                                                                                                                                            Seeds and crops: “New crop varieties, or selling      Other financial products, from simple loans to
                                                                                                                                            existing varieties in new geographical markets.”      help others pay for adaptation work, to climate
                                                                                                                                                                                                  derivatives and investment funds.
Table 3                                                                                                                                     More effective water treatment facilities, and a
Q Regarding any potential changes your firm might make with regards to planning for and/or adapting to                                       range of other water-related efforts, including       Advisory, legal and consulting services.
                                                                                                                                            recycling and technologies to reduce use.
  an uncertain or changing climate, would these be focussed primarily on risk management or exploiting                                                                                            Risk management services.
  new commercial opportunities?                                                                                                             City and town planning, from revising existing
                                                                                                                                                                                                  Weather and other information services.
                                                                                                                                            designs to planning wholly new cities.
 Primarily risk management (eg, sourcing                                                                                                                                                          Public relations and lobbying: “Offering media and
                                                                                                                                            Various climate-proofing products, such as
new locations for operations, diversifying
                                                            20%                                                                                                                                   public relations management services to deal with
   suppliers, weather-proofing buildings.                                                                                                    improved roofing and insulation.
            Protecting water supplies etc)                                                                                                                                                        the situations presented by changing climate.”
                                                                                                                                            Software applications: “Consumer software
      Primarily commercial opportunities                                                                                                                                                          Training and education.
         (eg, providing new, or enhanced,
                                                                       31%                                                                  applications and enterprise software
       products/services that help others                                                                                                                                                         Medicines and healthcare: “Change in the
            deal with a changing climate)                                                                                                   applications on mobile devices concerning
                                                                                                                                            climate-related services.”                            demand driven by new geography for diseases
                                                                                                                                                                                                  that are tropical or sub-tropical, such as dengue
                            Both of these                              33%                                                                  Flood and other disaster-response services, from
                                                                                                                                                                                                  in South America.”
                                                                                                                                            replacement of damaged equipment to clearing
                                                                                                                                            up affected areas.                                    Supplying alternative raw materials for those
                              Don’t know         7%                                                                                                                                               that are at risk from climate change.
                                                                                                                                            Flood mitigation and relocation, including
                                                                                                                                            adapting coastal defences, levees and other
                                                                                                                                            infrastructure for sea-level rises.
                           Not applicable         9%
                                                                                                                                            New construction materials, technologies and
                                                                                                                                            processes, as well as new approaches to design
                                             0   10    20         30         40     50    60    70    80    90   100                        and planning.




8        Adapting to an uncertain climate: A world of commercial opportunities                                                                                       Adapting to an uncertain climate: A world of commercial opportunities          9
A major global market emerging                                          Moreover, these figures may well be understated,          But challenges remain                                                             North American firms were least likely to consider
                                                                        especially within poorer countries. A 2010 World Bank                                                                                      this issue a priority (see Box: Regional variances
Although climate adaptation is viewed by most as                                                                                 Who, though, will pay? Emerging markets’ access to
                                                                        consultation report3 estimates the cost of adapting to                                                                                     on page 4). A shortage of skills is the second key
a longer-term opportunity, it is clear that the scale                                                                            capital varies widely: across Asia, countries such as
                                                                        climate change at US$75-100 billion annually between                                                                                       concern, a point highlighted by a recent UK report
of investment will need to grow substantially. In the                                                                            Japan, China, South Korea and Singapore are all able
                                                                        2010 and 2050, for developing countries alone.                                                                                             on climate change adaptation by the Royal Academy
coming decades, homes, offices, cities, coastlines,                                                                               to invest heavily. Others will struggle, although they
                                                                        (Other earlier studies forecast annual costs ranging                                                                                       of Engineering5, which flags the need to develop
water systems, agriculture and all manner of physical                                                                            may be aided by a new “green climate fund”, agreed
                                                                        from as little as US$4 billion to US$109 billion                                                                                           relevant skills and awareness.
infrastructure and industries will need to be upgraded                                                                           at the UN’s climate change meeting in Cancún,
                                                                        per year, over the period 2010-15, indicating the
and adapted. A study from the UN Framework                                                                                       which promises around US$100 billion annually by
                                                                        wide degree of variance in this field4). Within this,                                                                                       Naturally, both the scale of the challenges and
Convention on Climate Change (UNFCCC)2 forecasts                                                                                 2020 to assist poorer countries in both mitigation
                                                                        infrastructure (urban drainage, paved roads, public                                                                                        the opportunities vary widely from industry to
that US$49-171 billion will be required annually by                                                                              and adaptation.
                                                                        buildings, and so on) accounts for the largest                                                                                             industry. Some may feel little of either, while others
2030, spanning both developed and emerging markets.
                                                                        proportion of costs.                                                                                                                       will face greater risks, as well as greater potential
All this is far less than the total projected spending                                                                           There are other challenges beyond funding. The
                                                                                                                                                                                                                   opportunities. The next four chapters of this report
required for mitigation, which is US$355 billion by                                                                              largest relates to awareness, especially in terms
                                                                        Given this, it is hardly surprising that six in every                                                                                      review key sectors that are likely to be at the
2030, but is nonetheless significant.                                                                                             of seeing the opportunities (see Table 5). Several
                                                                        ten firms see emerging markets as the largest single                                                                                        forefront of adaptation to climate change.
                                                                                                                                 executives interviewed for this report note the lack
                                                                        source of growth, ahead of those focusing on
                                                                                                                                 of awareness of clients when discussing adaptation
                                                                        developed markets (see Table 4). When it comes to
                                                                                                                                 issues. And in some markets, such as the US, climate
                                                                        assessing where business opportunities lie, businesses
                                                                                                                                 change remains a controversial topic; in our survey,
                                                                        are largely focused on their own region. Globally,
                                                                        though, Asia is the top region of interest overall.
Table 4                                                                                                                          Table 5
Q Which of the following regions and/or types of markets present the greatest opportunity for your                                Q What are the primary barriers to exploiting potential commercial opportunities within your industry?
  industry, if any?

                                                                                                                                          Lack of awareness of opportunities                                 29%
          Emerging markets                                                    60%

                                                                                                                                       Limited availability of skills/expertise                              29%
         Developed markets                                       43%

                                                                                                                                       Other business priorities too pressing                               28%
                Asia-Pacific                               33%
                                                                                                                                                          Insufficient demand                               27%
             North America                          28%
                                                                                                                                 High cost of necessary product development                            24%
                     Europe                    24%
                                                                                                                                 It is simply too early for business to develop
                                                                                                                                                                                                      23%
                                                                                                                                                       these products/services
Middle East and North Africa                  22%
                                                                                                                                                Limited availability of capital                      21%
  Central and South America              19%
                                                                                                                                          Lack of relevant policy/regulations                    20%
                      Africa            17%                                                                                             Necessary technologies/tools not yet
                                                                                                                                                                                                 19%
                                                                                                                                            available/sufficiently developed
                                                                                                                                       Perceived first mover disadvantage in
                               0   10   20          30      40     50    60         70   80   90   100                                                                                     8%
                                                                                                                                                  the short- to medium-term

                                                                                                                                                         Other, please specify        4%


                                                                                                                                                                                  0        10   20         30      40    50     60    70     80     90    100




10       Adapting to an uncertain climate: A world of commercial opportunities                                                                                                    Adapting to an uncertain climate: A world of commercial opportunities                 11
SECTOR PROFILE:
FINANCIAL SERVICES
In major economic development, the financial                  According to insurance firm Swiss Re, insured losses           Investing in adaptation                                        CASE STUDY
services sector is usually a crucial component. Climate      alone from weather-related disasters have jumped from
                                                                                                                           Other parts of the financial services sector are interested     HSBC – risk and return
adaptation is no different, whether in terms of direct       US$5.1 billion annually in 1970-89, to US$27 billion
                                                                                                                           in climate adaptation too. SAM, a Swiss investment
lending to finance projects, funds that invest in the         annually over the last two decades. In 2005 Hurricane                                                                        HSBC, a global financial services firm
                                                                                                                           group that focuses on sustainability-related investments,
sector and provide crucial capital, or insurance products    Katrina pushed the annual cost to over US$100 billion                                                                        headquartered in the UK, has developed a
                                                                                                                           already allocates nearly 15 per cent of its €118 million
that help individuals and businesses manage their            in that year. Allianz, a German insurance and financial                                                                       range of responses relating to climate
                                                                                                                           (US$164 million) climate fund to adaptation-related
exposure to climate risk.                                    services group, in 2007 forecasted US$80-120 billion of                                                                      adaptation, from both a risk perspective and
                                                                                                                           equities, and expects this proportion to grow quickly.
                                                             annual damage globally from weather-related disasters                                                                        in terms of opportunity. On the risk front, it
                                                                                                                           “Strategically, adaptation and response should be
A small, but significant, minority (15 per cent) of firms      over the period 2010-19. It has also noted that the                                                                          released a report in 2009, focused on the G20,
                                                                                                                           around 35 per cent of the fund, with adaptation taking
in the financial services sector are already marketing        number and size of catastrophe bonds has increased                                                                           which assesses the risk to different countries
                                                                                                                           most of that share,” says Michael Riley, deputy portfolio
adaptation-related products and services to their clients.   sharply in recent years. It is already providing a range of                                                                  from expected climate impacts, in terms of
                                                                                                                           manager for the firm’s energy and climate funds. He is
This is roughly the same size as the group that see          insurance offerings, such as a crop insurance product                                                                        food losses, water stress, and rising healthcare
                                                                                                                           specifically interested in areas such as water and coastal
short-term opportunities for their business, while far       in Brazil, launched in 2009 in partnership with HSBC,                                                                        costs. This assessment is intended to advise
                                                                                                                           infrastructure, building infrastructure, agricultural
more — one in four — sees longer-term opportunities.         which offers farmers protection against extreme weather                                                                      both the bank and its clients on looming risks,
                                                                                                                           systems, and knowledge and warning systems. One
Much of this comes from existing markets: more               events, including strong winds, hail, frost and excessive                                                                    but can also help to shape future products.
                                                                                                                           example is Aecom Technologies, a US firm that
financial services firms see growth opportunities within       rain. It is now following this up with other targeted                                                                        One clear example is the bank’s entry into the
                                                                                                                           specialises in coastal and water infrastructure.
their current markets than by entering new ones, unlike      insurance products (see Case Study on page 13).                                                                              crop insurance market, developing, together
the other three sectors profiled in this report (see Chart:                                                                                                                                with Allianz, a German insurance and financial
                                                                                                                           Funds such as SAM’s are attracting interest from
New growth; sector comparisons). Executives polled for                                                                                                                                    services group, an offering for Brazilian farmers,
                                                                                                                           institutional investors that are seeking to access the
this report offered a wide array of examples of work                                                                                                                                      to help them deal with climate-related losses.
                                                                                                                           kind of long-term investment opportunities that
in which they are involved, from financing relevant
                                                                                                                           adaptation can provide. “We see increasing demand in
projects to running funds that invest in such areas,                                                                                                                                      Later this year, HSBC’s Brazilian insurance
                                                                                                                           terms of assets under management and also from an
to specific insurance products. Some are specifically                                                                                                                                       arm will introduce a new climate offering:
                                                                                                                           increasing number of institutional investors searching
opportunistic, such as efforts that focus on acquiring                                                                                                                                    an insurance product for individuals that
                                                                                                                           for a way to incorporate climate change into their
distressed assets and debts.                                                                                                                                                              will provide cover to clean and repair homes
                                                                                                                           investment strategies,” says Mr Riley. One investment
                                                                                                                           challenge in this sector is that there are few firms            and cars that are affected by weather events.
                                                                                                                           focusing solely on adaptation; instead, much of the            The product also provides warnings and
                                                                                                                           activity comes from established firms that are moving           information to consumers, says Fernando
New growth; sector comparisons (per cent of those polled)
                                                                                                                           into this market, especially within infrastructure.            Moreiro, the CEO of HSBC Insurance Brazil.
                                                                                                                                                                                          “It’s basically a 24-hour service that gives
                                    Professional       Financial        Agriculture             Infrastructure             But the global opportunity is clear: “Climate                  information about climate and risks of
                                    services &         services         and life sciences       and construction           change impacts essentially every geography, so                 flooding. And if you’ve been flooded, then we
                                    consulting                                                                                                                                            would clean your home or car.” Mr Moreiro
                                                                                                                           adaptation investment will need to occur on a global
                                                                                                                           basis,” notes Mr Riley. This spans both developed              plans to sell this in conjunction with finance
We see potential for new            39                 42               38                      43                                                                                        products offered by the bank and believes it
growth/revenue within our                                                                                                  markets, which have massive assets to protect, and
                                                                                                                           developing markets, which are often more at risk.              will create a huge new market. “If you asked
existing market
                                                                                                                           Accordingly, many finance executives polled for this            me about the biggest impact, it’s more about
                                                                                                                           report highlight emerging markets as key targets, in           homes and businesses; the real impact in terms
We see potential for new            40                 37               41                      49
growth/revenue within new                                                                                                  particular the Middle East.                                    of changing consumer culture, it’s much more
product/service markets                                                                                                                                                                   on the people side. What we are planning will
                                                                                                                           Overall, however, it is clear that climate adaptation          really go to the next level.”
                                                                                                                           remains a niche area of interest. Opinions are about
                                                                                                                           evenly divided as to whether adaptation holds scope
                                                                                                                           for competitive advantage for the financial services
                                                                                                                           sector, or whether it is simply too small at present. The
                                                                                                                           clear reason is that there is simply insufficient demand,
                                                                                                                           as well as a general lack of awareness. It remains to be
                                                                                                                           seen how quickly interest will accelerate.




12     Adapting to an uncertain climate: A world of commercial opportunities                                                                                  Adapting to an uncertain climate: A world of commercial opportunities        13
SECTOR PROFILE: INFRASTRUCTURE
AND CONSTRUCTION
All elements of infrastructure are built to withstand a    Such considerations go well beyond utility firms.         Infrastructure opportunity                                      He argues that infrastructure investments that
certain amount of variance in the weather, from cold       Cities, especially coastal ones, face considerable                                                                       do not factor in future climate impacts — and
                                                                                                                    But what is a risk for city planners, utility firms,
and wet winters to hot and dry summers. As weather         climate-related risks. In the US, New Orleans may be                                                                     future regulatory demands in terms of the energy
                                                                                                                    businesses and homes, is in turn an opportunity for
patterns start to change, however, infrastructure          the most visible example of such risks, but others,                                                                      efficiency and carbon impact of structures — will
                                                                                                                    those who build and maintain such assets. From
and construction firms need to start adapting their         such as New York, are actively considering how rises                                                                     find themselves facing increased risks, both with
                                                                                                                    flood defences and more robust office building,
projections and build with greater sensitivity to likely   in sea level and more frequent storms will impact                                                                        regard to climate and finance, over the lifecycle of
                                                                                                                    to reservoirs needing reinforcement. Accordingly,
impacts down the line.                                     it. The city plans to become the first major US                                                                           that structure. “The future has to be deep green,
                                                                                                                    38 per cent of infrastructure and construction
                                                           city comprehensively to assess the risks, costs and                                                                      future-proof buildings and infrastructure,” argues Mr
                                                                                                                    companies polled see only opportunity resulting
Such changes in climate need not be major to alter         potential solutions for adapting to climate change,                                                                      Morrin. “You have to ask how do we future-proof
                                                                                                                    from an uncertain climate — slightly more than
businesses’ planning assumptions. Take Anglian             along with updating its 100-year floodplain maps                                                                          these assets, because, if you don’t, then the value of
                                                                                                                    professional services firms (see Chart: Risk versus
Water, a British utility firm, for example. By fiscal        and amending its building code. In California, city                                                                      the asset declines.”
                                                                                                                    opportunity, by sector) and the highest of the four
year 2006/07 (April-March), it noted that more             planners at Newport Beach are expecting to raise
                                                                                                                    sectors profiled. Another 32 per cent see risk and
than 85 per cent of the incidents managed by its           seawalls, while foundations of new homes are being                                                                       Skanska goes as far as it can in terms of advising its
                                                                                                                    opportunity in equal measure, making a total of
wastewater incident team were weather-related,             built substantially higher than in the past to protect                                                                   clients on how to plan for such future changes. Its
                                                                                                                    seven in ten firms that see scope to profit. One
far more than in previous years. It is now actively        against flooding. In some markets, such as the UAE                                                                        standard lifecycle analysis looks at climate impacts,
                                                                                                                    in three believes it holds immediate short-term
investing in order to start adapting its infrastructure    and China, wholly new cities such as Masdar and                                                                          including what temperatures might be expected in
                                                                                                                    potential, again the highest of the four sectors
(see Case Study on page 16). More broadly, such            Tianjin Eco-City are being built that incorporate                                                                        15-20 years time, which are now included as default
                                                                                                                    profiled, with a further 43 per cent that see
changes are prompting all kinds of utility firms            detailed consideration of future climate impacts.                                                                        in its private finance initiative (PFI) projects. This
                                                                                                                    long-term opportunity.
to invest in increased capacity and improved                                                                                                                                        encompasses everything from the energy efficiency of
distribution. Fortum, an electricity utility operating     In practice, however, it is difficult to segregate                                                                        a building and its ability to capture rainwater, to how
                                                                                                                    Skanska, a Swedish development and construction
in the Nordic countries, has identified not only risks      mitigation and adaptation in infrastructure. When                                                                        robust it is in the face of changing weather patterns.
                                                                                                                    company that operates internationally, sees both
to its power generating ability, but also fines it may      constructing a new office tower, firms consider how                                                                        One example is a school development it is involved
                                                                                                                    short- and longer-term opportunity. Noel Morrin,
incur as a result of lengthy power outages relating        to improve overall energy efficiency — a mitigation-                                                                      with in Bristol in the UK. “Part of the initiative looks
                                                                                                                    the firm’s senior vice-president for sustainability and
to climate impacts. As such, it is investing to increase   related measure — but also think about how robust                                                                        at the usability and access of classrooms, so we have
                                                                                                                    green support, says the firm is pinning its long-term
the capacity and resilience of both its generating         the structure will need to be to endure future climate                                                                   had to model the climate impact of classrooms and
                                                                                                                    future on becoming a “deep green” developer and
assets and transmission network.                           impacts — an adaptation-related measure. This even                                                                       ensure that classes are neither too hot nor too cold,”
                                                                                                                    construction partner, which it believes will bolster its
                                                           goes down to a materials level: Cemex, a Mexican                                                                         says Mr Morrin.
                                                                                                                    competitive advantage over time.
                                                           cement maker, does extensive research into how to
                                                           reduce the energy required to manufacture its cement,
                                                           but also looks at how its cement can be used to help
                                                           make structures more resilient to extreme weather.       Risk versus opportunity, by sector (per cent of those polled)

                                                                                                                                                            Professional       Financial          Agriculture and          Infrastructure
                                                                                                                                                            services           services           life sciences            and construction

                                                                                                                    Primarily risk management               21                 23                 28                       17

                                                                                                                    Primarily commercial opportunities      34                 26                 20                       38


In practice, it is difficult to                                                                                      Both of these                           31                 29                 35                       32


segregate mitigation and
adaptation in infrastructure



14     Adapting to an uncertain climate: A world of commercial opportunities                                                                             Adapting to an uncertain climate: A world of commercial opportunities           15
SECTOR PROFILE: PROFESSIONAL
                                                                                                                SERVICES AND CONSULTING
This is despite the often-bemused looks from              CASE STUDY                                            As with any major transition faced by business,              In December 2010 it issued a report advising the
clients that greet its engineers when raising climate                                                           governments or individuals, help and advice will be          private sector to act on adaptation, not only to
adaptation issues. As with other sectors, awareness       Anglian Water – adapting to new                       sought: from engineering, planning and design to             climate-proof their operations, but also to access
could certainly be higher: “There’s a big need for        realities                                             architecture, legal and management consulting. For           new business opportunities. Dr Celine Herweijer, the
education in some of our markets,” notes Mr Morrin.                                                             many, this will be in terms of risk assessments and          director of PWC’s sustainability and climate change
                                                          In 2005 the penny dropped for Anglian Water
This is reflected more widely: around one in three                                                               considering how to enhance business resilience. For          practice, noted at the time that adaptation is not
                                                          in terms of the need properly to assess looming
(34 per cent) of firms polled note that limited                                                                  some, it could be in terms of helping to develop new         simply a defensive play, but is about “capitalising on
                                                          climate impacts. Its CEO instigated a full review
awareness is a key barrier to exploiting potential                                                              products and services.                                       new opportunities, innovations and markets. That’s
                                                          of the implications, which are wide-ranging,
commercial opportunity.                                                                                                                                                      the often forgotten story”.
                                                          especially as much of its business is low-lying
                                                                                                                Take PricewaterhouseCoopers (PWC), a UK-
                                                          and operates along an extensive coastline. “The
Of course, awareness will increase as adaptation-                                                               headquartered professional services firm. It works with       In general, consultants and professional services firms
                                                          implications cover almost every element of our
related projects start to proliferate. The EU has                                                               its clients on a wide range of sustainability-related        will help other businesses both to understand the risks
                                                          business,” says Andrew Brown, the firm’s climate
conducted a detailed study into the European                                                                    services, including specific consultation on adaptation.      and to capitalise on the opportunities. Work is already
                                                          change and environmental performance manager.
environment and what will need to be adapted, while                                                             In the private sector, this is largely focused on risk       underway: around one in four companies in the sector
                                                          The company’s latest strategic direction statement
a number of countries have started to review the                                                                management: helping firms to identify vulnerabilities,        (24 per cent) has already generated revenue relating to
                                                          outlines climate change as one of the two key
changes that will be required. As a result, awareness                                                           priority risks and cost implications across their business   climate uncertainty — the highest of the four sectors
                                                          challenges faced.
is slowly spreading. “In engineering, there’s a growing                                                         and supply chains, as well as mapping climate risks          profiled in this report (see Chart: Firms that have already
awareness of how climate impacts on day-to-day                                                                  for investors. A wider range of services is aimed            generated growth/revenue from such opportunities;
                                                          To better understand this, the firm worked with
design work that engineers are doing,” says David                                                               at the public sector, from risk assessments to the           sector comparison). And nearly one in three (30 per cent)
                                                          the UK Climate Impacts Programme, and the
Symons, a director at the environment and energy                                                                development of adaptation plans.                             overall sees short-term potential for their business. A high
                                                          Tyndall Centre, a UK climate change research
division of WSP a British engineering consultancy.                                                                                                                           proportion of firms here say they are already creating
                                                          agency, to map out the specific impacts faced.
“As an industry, we’re on a journey with this, with                                                                                                                          competitive advantage through new services (39 per cent).
                                                          It expects wetter winters and drier summers
lots of talk and work, but certainly more that needs
                                                          to reduce the availability and quality of water
to be done.”
                                                          resources, while more intense rainstorms will
                                                          increase the risk of flooded drains, sewers and
                                                          treatment works. Longer-term, many of its
                                                                                                                Firms that have already generated growth/
                                                          pumping stations and major coastal infrastructure     revenue from such opportunities; sector
                                                          assets face a threat from rising sea levels.          comparison (per cent of those polled)

                                                          To deal with these, it has set out three              Professional services                             24
                                                          adaptation priorities: immediate (managing
                                                          risk of flooding and weather-related incidents);       Infrastructure and construction                   19
                                                          imminent (dealing with seasonal changes, for
                                                          example by increasing winter storage); and “on        Financial services                                15
                                                          the horizon” (designing resilient infrastructure
                                                          for the long term). It has identified 20 water         Agriculture and life sciences                     14
                                                          treatment sites for priority flood prevention work
                                                          and is investing “tens of millions” in enhancing
                                                          the resilience of its water supply network, as part
                                                          of its ongoing capital investment. This spending
                                                          is a small fraction of its overall annual spending
                                                          of several hundred million pounds, but represents
                                                          an important shift in planning focus for the
                                                          longer-term.




16     Adapting to an uncertain climate: A world of commercial opportunities                                                                      Adapting to an uncertain climate: A world of commercial opportunities               17
Emerging services                                          The legal sector is also finding new demand from            As DLA Piper’s example suggests, being able            One example comes from Willis Research Network,
                                                           adaptation. DLA Piper, a global law firm with offices        to source and tap into appropriate skills is a         a subsidiary of Willis Group, a global insurance and
Much of this opportunity lies in straightforward
                                                           in 29 countries, is advising private sector clients on     key challenge for consultants and professional         reinsurance broker, which already collaborates with
consulting services: advising businesses on how
                                                           issues ranging from real estate portfolio management       services firms. To cope, firms will need to invest in    various universities to deepen its research efforts
to adapt their operating, financial and strategic
                                                           to compliance, while also working with public sector       training: helping their engineers, risk managers and   into climate modelling. It ensures a supply of
practices. A lot of effort will go into sharpening
                                                           clients on adaptation-related policy creation and          consultants develop appropriate experience relating    appropriate skills and applies them to its business;
risk management practices and devising business
                                                           implementation. One example relates to flood risk,          to climate issues. Along with this, demand for new     it specifically funds PhD students and postdoctoral
continuity plans. But there is also a wide range
                                                           to help assess the risk and ensure that appropriate        and more specialist skills will also rise.             research fellowships.
of more specific consulting and services, such as
                                                           measures have been taken in a given situation. “We
developing software to help analyse the impact of
                                                           often get situations, such as big public procurement
natural disasters and other specialised climate services
                                                           projects, where the idea is to back up the risk that
(see Box: Emerging climate services).
                                                           underpins the deal,” explains Paul Jayson, the firm’s
Much attention within the consulting industry is
                                                           head of sustainability. “We look at who can bear that       EMERGING CLIMATE SERVICES
                                                           risk, and then deal with insurers to get insurance, or
given to how to deal with the impacts of weather
                                                           reinsurance, to back it up.”
on physical assets, such as offices, cities, factories                                                                  A range of new services is emerging in                  Other firms already provide specialist climate-
and farms. WSP Group has developed a wide-
                                                           To deal with such challenges, DLA Piper taps into           response to new, or expected, demands relating          modelling services, especially for insurers and
ranging business on the back of climate-change-
                                                           its expertise across the globe in order to bring it         to climate services. In the US, Earth Networks,         reinsurance firms, to support risk or catastrophe
related services. In terms of adaptation specifically,
                                                           to bear on all kinds of climate scenarios. “It’s a          a company that specialises in providing                 modelling. For example, AIR Worldwide, a
this involves “quite a lot of hard engineering,” says
                                                           question of how one innovates and applies that to
Mr Symons of the firm’s environment and energy                                                                          weather data, announced in January that it              US-based provider of risk modelling and
                                                           similar, but different situations,” says Mr Jayson. “For
division. “Designing flood defences, re-engineering                                                                     would invest US$25 million in new equipment in          consulting services, helps insurers calculate
                                                           example, our offices in the Gulf of Mexico may deal
gas pipelines, and so on. It’s not necessarily sexy,                                                                   order to monitor and sell data on greenhouse            the likely impacts of floods, storms and other
                                                           with issues of flooding, but then in the Middle East
but these are the biggest opportunities for the                                                                        gases, such as carbon dioxide and methane, to           weather events. In 2009 it collaborated with the
                                                           they’re handling issues of drought, but using the
engineering business resulting from climate change.”
                                                           same principles.”                                           governments and business, the first commercial          UK’s Meteorological Office to produce a report
Such work in turn requires collaboration with
                                                                                                                       venture of its kind.                                    detailing the financial risks of climate change,
architects, cost consultants, programme managers
and management consultancies, among others. For                                                                                                                                from flooding in the UK to typhoons in China.
example, WSP Group worked with Foster + Partners,
a UK-based architecture firm, to help develop
sustainable infrastructure strategies for Masdar City, a
new city being created in Abu Dhabi, UAE, that aims
to be the world’s first operationally zero-carbon and
zero-waste development.

                                                                                                                      Much attention within the consulting
                                                                                                                      industry is given to how to deal with
                                                                                                                      the impacts of weather on physical
                                                                                                                      assets, such as offices, cities,
                                                                                                                      factories and farms



18     Adapting to an uncertain climate: A world of commercial opportunities                                                                          Adapting to an uncertain climate: A world of commercial opportunities    19
Adapting To An Uncertain Climate
Adapting To An Uncertain Climate
Adapting To An Uncertain Climate
Adapting To An Uncertain Climate

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Adapting To An Uncertain Climate

  • 1. ACCESSING INTERNATIONAL MARKETS ADAPTING TO AN UNCERTAIN CLIMATE: A WORLD OF COMMERCIAL OPPORTUNITIES
  • 2. About this report Adapting to an uncertain climate: A world of All graphs and tables in this report are sourced from commercial opportunities is a UK Trade & Investment the Economist Intelligence Unit’s global survey. (UKTI) report commissioned from the Economist Intelligence Unit. The report seeks to examine the To complement the survey findings, the potential business opportunities, and risks, involved Economist Intelligence Unit also conducted wide- in adapting to anticipated changes in the global ranging desk research and in-depth interviews climate, such as changing rainfall patterns, rising with a range of organisations. Our thanks are due numbers of extreme weather events and so on. In to the following for their time and insight (listed particular, it examines four key sectors: financial alphabetically, by organisation): services; infrastructure and construction; professional services and consulting; and agriculture and life Andrew Brown, climate change and sciences. It does not consider business opportunities environmental performance manager, relating to efforts to stop change occurring in the Anglian Water climate (that is, efforts to mitigate the severity Denise Dewar, executive director for plant of climate change by reducing greenhouse gas biotechnology, CropLife International emissions), but rather examines new emerging markets for goods and services as businesses seek Paul Jayson, head of sustainability, DLA Piper to adapt to the realities of an uncertain climate. Fernando Moreiro, CEO, HSBC Insurance Brazil To quantify this, the Economist Intelligence Unit Michael Riley, deputy portfolio manager for the conducted a survey of 705 companies globally, Energy and Climate Funds, SAM representing a range of business sectors, during Noel Morrin, senior vice-president for January and February 2011. The survey attempts to sustainability and green support, Skanska afford even representation to the following regions: David Symons, director, Middle East and Africa; Western Europe; Asia Pacific; WSP Environment & Energy North America; and Latin America. In line with the specific sectoral focus outlined above, nearly half (46 per cent) of the survey sample was focused on these key sectors; the balance covered a range of other industries. All company sizes were represented: 41 per cent of firms polled had annual revenue of less than US$500 million, while 44 per cent had revenue of at least US$1 billion. All respondents held management positions, with just over half (53 per cent) representing the C-suite or board. Adapting to an uncertain climate: A world of commercial opportunities 1
  • 3. EXECUTIVE SUMMARY Climate uncertainty is likely to increase in the Although most businesses are aware of the While risks abound, executives see greater Emerging markets are viewed as the primary decade ahead. In the past few months alone, images need to respond to climate change, few are opportunity. Adaptation involves both risk business growth opportunity, especially within of flooding across Australia, Brazil, Sri Lanka, yet actively adjusting. Only three in ten firms management (protecting offices and operations, Asia. The unfortunate reality is that many of Pakistan and South Africa have filled news channels. are already actively planning and making or bolstering supply chains) and opportunity today’s less developed markets are also most Organisations such as the UN suggest that tens of changes within their businesses and one in ten (developing new crop insurance products, or likely to shoulder some of the largest forecast billions of dollars will be needed annually in the firms still thinks that no changes are required at helping to design more resilient structures). climate impacts. Accordingly, 60 per cent of coming decades to help countries adapt to the all. Nearly all others recognize the importance of Slightly more firms (64 per cent) see opportunity executives polled point to emerging markets realities of a changing climate. Accordingly, this is the issue, but say it is not yet a pressing concern. here, rather than risk (53 per cent), although as the number one source of business growth an apt time to consider the business risks, as well as Urgency is greatest in Asia, perhaps reflecting one in three overall thinks it encompasses both. relating to adaptation, ahead of those who the commercial opportunities in adapting to a more the high climate risks faced there. In contrast, Around one in five (19 per cent) firms has already look to developed markets (43 per cent). Asia in unpredictable climate. concern is lowest in North America, most likely generated new revenue from such opportunities. particular is singled out, with North America and reflecting divided opinion over climate risks. Of the four sectors profiled in greater depth in then Europe the next contenders. This UK Trade & Investment report, commissioned from this report, professional services and consulting the Economist Intelligence Unit, seeks to outline these Around nine in every ten firms have suffered stands out: 24 per cent of firms in this sector say Limited awareness about adaptation and emerging opportunities for business. In particular, it climate impacts in the past three years. More they have already generated revenue from such a shortage of skills are the main obstacles considers four key sectors in detail: financial services; than half (55 per cent) of firms polled have work, compared with 19 per cent in infrastructure hindering further development. Several infrastructure and construction; consulting and reported an increase in weather-related impacts and construction and 15 per cent in financial executives interviewed for this report noted the professional services; and agriculture and life sciences. over the past three years; just 9 per cent say their services. Far more see growth ahead, some in the limited awareness from clients when pitching Its key findings include the following: companies have not been affected. Impacts have short term (25 per cent), but more in the longer- adaptation-related products and services. been varied: most are simply disrupted by staff term (36 per cent). Furthermore, the subject of climate change itself not being able to make it into work, but many remains contentious in many markets. In general, have had supply chains disrupted, or have lost Much work is already underway in terms of a lack of awareness of the opportunities is the revenue. Nearly one in five (17 per cent) have developing relevant new products and services. primary barrier cited for slow development in this suffered damage to buildings or equipment. Although adaptation remains a relatively niche area, along with a shortage of related skills. Seed Accordingly, a number of businesses plan to invest area today, a growing market is expected to biotechnologists, engineers, climate modellers, in measures to cope with such impacts over the emerge over the coming decade. Nearly four in and flood planners are just some of the jobs that next few years. For example, around one in four ten (39 per cent) of respondents say players in will likely be in demand in the decade ahead. plans to protect some of their assets through their industry are grabbing competitive advantage weather-proofing (27 per cent) or upgrading their from helping clients adapt to climate change. insurance policies (26 per cent). Most efforts will And close to half of firms polled (46 per cent), Around nine in be handled in-house, but a significant proportion will turn to external consultants or vendors, are conducting related research already. Given the sometimes blurred line between mitigation every ten firms have driving new demand. and adaptation, there are clear synergies and crossovers that will be reflected in this report. suffered climate impacts in the past three years Emerging markets are viewed as the primary business growth opportunity 2 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 3
  • 4. INTRODUCTION: THE NEED FOR ADAPTATION During the past decade, a huge global industry Accordingly, regardless of what efforts are taken REGIONAL VARIANCES catering to rising concerns about energy and climate to mitigate the severity of climate change, some change has emerged. The most obvious aspect of adaptation will also be necessary to cope with that this has been the boom in production of renewable change which is already unavoidable. Such efforts Given that climate impacts vary widely across Businesses in the Middle East and across Africa fall energies, but related businesses span sectors as are not always carried out in isolation, however: different regions and countries, the urgency of right on the global average, although 39 per cent of diverse as consulting, education, construction and for example, when building new structures, engineers responses to the issue vary widely too. respondents from the UAE in particular are actively manufacturing. Much of this activity relates to are increasingly considering not only how to reduce engaged. There, concerns centre largely on water mitigation — efforts to cut the amount of emissions the climate impact of such work (mitigation), but In North America, which faces lower risks than some issues. This is perhaps not surprising; in January 2010 produced by power stations, buildings, vehicles, also how to make it more resilient against an adverse other countries, active responses from business the UAE issued a three-volume report detailing the agriculture, and other sources. Accordingly, there climate (adaptation). have been many studies looking at what role lag other regions: 22 per cent of those polled are likely impacts of climate change among its member business can play here. Rather fewer have considered For businesses, climate change raises clear risks, both making an active response in terms of planning or Emirates and the need for adaptation. Work has how industries will cope with the consequences directly and indirectly. This is especially so for those adapting —below the global average of 31 per cent. long been underway on a range of projects, from of unavoidable changes in the climate through operating in areas that could be affected, whether In contrast, Asia, which faces clearer climate risks, desalination plants to the huge Masdar City project. adaptation or how they will best take advantage of from increased exposure to flooding, disruptions is well above average, at 37 per cent. In particular, related commercial opportunities. to supply chains, or direct impact on their core Australia’s regular climate extremes are reflected Latin American firms are slightly above the business. Accordingly, increased attention to business in its responses: 45 per cent of Australian firms average, at 34 per cent, with Mexico, fresh from In the years ahead, greater emphasis will need to be resilience and risk management will be important polled are actively working on the issue. Europe, hosting the latest UN Climate Change Summit, placed on adaptation. Regardless of personal opinion here. But adaptation also creates new opportunities, about the causes and severity of global climate as industries respond to such changes by creating meanwhile, sits close to the average, at 33 per cent. at 36 per cent, ahead of the US, at 25 per cent. change, the broad scientific consensus is that it is new products and services that help individuals, During the Summit, Mexico, along with the UN happening. The fourth assessment report from the businesses, cities and governments cope. Development Programme (UNDP), announced UN’s Intergovernmental Panel on Climate Change a medium-term adaptation plan for the country, (IPCC)1 details a wide range of impacts that have which it billed as a world first. already been observed. These include more frequent hot days and heat waves, an increase in hurricane intensity in the North Atlantic, and increases of both drought and heavy rainfall events. Such trends are forecast to continue, with dry regions getting drier, wet regions getting wetter, more droughts and floods, and coastlines exposed to increased erosion. Impacts vary widely between regions, although many poorer countries are expected to be at greater risk. Given that climate impacts vary For businesses, climate widely across different regions and change raises clear countries, the urgency of responses risks, but also new to the issue vary widely too opportunities 4 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 5
  • 5. CLIMATE IMPACTS: ADVERSITY AND OPPORTUNITY Over the past few years, climate-related impacts have Businesses have also felt the impact of all this. Investing in new protection rarely been out of the headlines. Record heat waves Executives polled for this report say they have been In response, many firms are investing better to blighted Russia last summer, while severe drought has battling with a higher incidence of adverse weather protect themselves. Much of this takes the form of parched China more recently. The resulting crop losses over the past three years. More than half report an dusting off business continuity plans, or upgrading in both countries have raised concerns about global increase in weather-related impacts, while just one in risk trackers (see Table 2). But around one in four food supply, adding to already rapid price inflation. ten say that they have been unaffected (see Table 1). firms is either upgrading their existing physical assets, Australia’s farming community was similarly affected, Much of the impact, especially in developed markets, for example by weather-proofing buildings, or are shortly before the country experienced its worst has been in the form of staff being unable to work. taking out new insurance policies. Around one in five flooding in decades, during December and January But around one in three (31 per cent) has had goods plans to adapt their operations better to deal with 2010. In Brazil, the worst floods and mudslides in stranded in their supply chains, or lost revenue as such changes, such as adopting new crop varieties or several decades inflicted great damage upon large a result. And one in five have suffered damage or more water-efficient facilities. swathes of the country. Less damaging, but still loss of stock, while 17 per cent have had damage to significant blizzards and other inclement weather buildings or equipment. Asian and Latin American in North America and Europe during November and firms have felt this most, especially in terms of supply December have been blamed for disrupting commerce chain disruptions and lost revenue. Table 2 and stalling economic growth. Q Which of the following actions will be pursued within your organisation over the coming 2-3 years (including any that already apply), as a proactive defence against changing weather and extreme Table 1 weather events? Q Over the past 2-3 years, what change has there been to the levels of extreme and unexpected weather events that have had a direct impact on your business? Creating or updating a relevant business continuity plan 41% Upgrading physical assets to better cope with weather 27% events (eg, weather-proofing buildings) Significant increase 14% Adding or enhancing weather-related 27% risks to your internal risk tracking Conducting an investigation into likely Slight increase 41% 27% impact of weather events on business Adding or upgrading insurance policies to 26% No change 23% protect against extreme weather events Adapting operations to cope with changing climate 19% (eg, new crop varieties, water-efficient facilities) Slight decrease 9% Seeking safer/less vulnerable locations for 18% main company operations (eg, offices, stores) Significant decrease 2% Building greater resilience into supply chain 17% (eg, moving away from just-in-time or lean practices) Our business has not been affected Actively working to monitor and address 9% 13% by any adverse weather events water supply issues across business Seeking safer/less vulnerable locations for supply 13% 0 10 20 30 40 50 60 70 80 90 100 chain operations (eg, farms, manufacturing facilities) Other, please specify 3% 0 10 20 30 40 50 60 70 80 90 100 6 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 7
  • 6. In turn, new products and services are emerging. As a result, business leans towards an optimistic Executives cite examples ranging from climate- viewpoint on adaptation. While clearly climate ADAPTATION: A WORLD OF EMERGING OPPORTUNITIES proofing technologies to consulting and risk change holds great risks — around half (53 per management services (see Box: Adaptation: A world cent) cite this as a prime concern — an even greater of emerging opportunities). Four in ten respondents proportion (64 per cent) see it as an opportunity. A selection of responses from executives polled for Climate-related insurance offerings, from agreed that firms in their sector are already creating Of these, one in three see it as an equal risk and this report, regarding the opportunities emerging building damage to crop losses, and cover for competitive advantage by helping others deal with a opportunity (see Table 3). from climate adaptation. perishable goods. changing climate, while just 23 per cent disagreed. Seeds and crops: “New crop varieties, or selling Other financial products, from simple loans to existing varieties in new geographical markets.” help others pay for adaptation work, to climate derivatives and investment funds. Table 3 More effective water treatment facilities, and a Q Regarding any potential changes your firm might make with regards to planning for and/or adapting to range of other water-related efforts, including Advisory, legal and consulting services. recycling and technologies to reduce use. an uncertain or changing climate, would these be focussed primarily on risk management or exploiting Risk management services. new commercial opportunities? City and town planning, from revising existing Weather and other information services. designs to planning wholly new cities. Primarily risk management (eg, sourcing Public relations and lobbying: “Offering media and Various climate-proofing products, such as new locations for operations, diversifying 20% public relations management services to deal with suppliers, weather-proofing buildings. improved roofing and insulation. Protecting water supplies etc) the situations presented by changing climate.” Software applications: “Consumer software Primarily commercial opportunities Training and education. (eg, providing new, or enhanced, 31% applications and enterprise software products/services that help others Medicines and healthcare: “Change in the deal with a changing climate) applications on mobile devices concerning climate-related services.” demand driven by new geography for diseases that are tropical or sub-tropical, such as dengue Both of these 33% Flood and other disaster-response services, from in South America.” replacement of damaged equipment to clearing up affected areas. Supplying alternative raw materials for those Don’t know 7% that are at risk from climate change. Flood mitigation and relocation, including adapting coastal defences, levees and other infrastructure for sea-level rises. Not applicable 9% New construction materials, technologies and processes, as well as new approaches to design 0 10 20 30 40 50 60 70 80 90 100 and planning. 8 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 9
  • 7. A major global market emerging Moreover, these figures may well be understated, But challenges remain North American firms were least likely to consider especially within poorer countries. A 2010 World Bank this issue a priority (see Box: Regional variances Although climate adaptation is viewed by most as Who, though, will pay? Emerging markets’ access to consultation report3 estimates the cost of adapting to on page 4). A shortage of skills is the second key a longer-term opportunity, it is clear that the scale capital varies widely: across Asia, countries such as climate change at US$75-100 billion annually between concern, a point highlighted by a recent UK report of investment will need to grow substantially. In the Japan, China, South Korea and Singapore are all able 2010 and 2050, for developing countries alone. on climate change adaptation by the Royal Academy coming decades, homes, offices, cities, coastlines, to invest heavily. Others will struggle, although they (Other earlier studies forecast annual costs ranging of Engineering5, which flags the need to develop water systems, agriculture and all manner of physical may be aided by a new “green climate fund”, agreed from as little as US$4 billion to US$109 billion relevant skills and awareness. infrastructure and industries will need to be upgraded at the UN’s climate change meeting in Cancún, per year, over the period 2010-15, indicating the and adapted. A study from the UN Framework which promises around US$100 billion annually by wide degree of variance in this field4). Within this, Naturally, both the scale of the challenges and Convention on Climate Change (UNFCCC)2 forecasts 2020 to assist poorer countries in both mitigation infrastructure (urban drainage, paved roads, public the opportunities vary widely from industry to that US$49-171 billion will be required annually by and adaptation. buildings, and so on) accounts for the largest industry. Some may feel little of either, while others 2030, spanning both developed and emerging markets. proportion of costs. will face greater risks, as well as greater potential All this is far less than the total projected spending There are other challenges beyond funding. The opportunities. The next four chapters of this report required for mitigation, which is US$355 billion by largest relates to awareness, especially in terms Given this, it is hardly surprising that six in every review key sectors that are likely to be at the 2030, but is nonetheless significant. of seeing the opportunities (see Table 5). Several ten firms see emerging markets as the largest single forefront of adaptation to climate change. executives interviewed for this report note the lack source of growth, ahead of those focusing on of awareness of clients when discussing adaptation developed markets (see Table 4). When it comes to issues. And in some markets, such as the US, climate assessing where business opportunities lie, businesses change remains a controversial topic; in our survey, are largely focused on their own region. Globally, though, Asia is the top region of interest overall. Table 4 Table 5 Q Which of the following regions and/or types of markets present the greatest opportunity for your Q What are the primary barriers to exploiting potential commercial opportunities within your industry? industry, if any? Lack of awareness of opportunities 29% Emerging markets 60% Limited availability of skills/expertise 29% Developed markets 43% Other business priorities too pressing 28% Asia-Pacific 33% Insufficient demand 27% North America 28% High cost of necessary product development 24% Europe 24% It is simply too early for business to develop 23% these products/services Middle East and North Africa 22% Limited availability of capital 21% Central and South America 19% Lack of relevant policy/regulations 20% Africa 17% Necessary technologies/tools not yet 19% available/sufficiently developed Perceived first mover disadvantage in 0 10 20 30 40 50 60 70 80 90 100 8% the short- to medium-term Other, please specify 4% 0 10 20 30 40 50 60 70 80 90 100 10 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 11
  • 8. SECTOR PROFILE: FINANCIAL SERVICES In major economic development, the financial According to insurance firm Swiss Re, insured losses Investing in adaptation CASE STUDY services sector is usually a crucial component. Climate alone from weather-related disasters have jumped from Other parts of the financial services sector are interested HSBC – risk and return adaptation is no different, whether in terms of direct US$5.1 billion annually in 1970-89, to US$27 billion in climate adaptation too. SAM, a Swiss investment lending to finance projects, funds that invest in the annually over the last two decades. In 2005 Hurricane HSBC, a global financial services firm group that focuses on sustainability-related investments, sector and provide crucial capital, or insurance products Katrina pushed the annual cost to over US$100 billion headquartered in the UK, has developed a already allocates nearly 15 per cent of its €118 million that help individuals and businesses manage their in that year. Allianz, a German insurance and financial range of responses relating to climate (US$164 million) climate fund to adaptation-related exposure to climate risk. services group, in 2007 forecasted US$80-120 billion of adaptation, from both a risk perspective and equities, and expects this proportion to grow quickly. annual damage globally from weather-related disasters in terms of opportunity. On the risk front, it “Strategically, adaptation and response should be A small, but significant, minority (15 per cent) of firms over the period 2010-19. It has also noted that the released a report in 2009, focused on the G20, around 35 per cent of the fund, with adaptation taking in the financial services sector are already marketing number and size of catastrophe bonds has increased which assesses the risk to different countries most of that share,” says Michael Riley, deputy portfolio adaptation-related products and services to their clients. sharply in recent years. It is already providing a range of from expected climate impacts, in terms of manager for the firm’s energy and climate funds. He is This is roughly the same size as the group that see insurance offerings, such as a crop insurance product food losses, water stress, and rising healthcare specifically interested in areas such as water and coastal short-term opportunities for their business, while far in Brazil, launched in 2009 in partnership with HSBC, costs. This assessment is intended to advise infrastructure, building infrastructure, agricultural more — one in four — sees longer-term opportunities. which offers farmers protection against extreme weather both the bank and its clients on looming risks, systems, and knowledge and warning systems. One Much of this comes from existing markets: more events, including strong winds, hail, frost and excessive but can also help to shape future products. example is Aecom Technologies, a US firm that financial services firms see growth opportunities within rain. It is now following this up with other targeted One clear example is the bank’s entry into the specialises in coastal and water infrastructure. their current markets than by entering new ones, unlike insurance products (see Case Study on page 13). crop insurance market, developing, together the other three sectors profiled in this report (see Chart: with Allianz, a German insurance and financial Funds such as SAM’s are attracting interest from New growth; sector comparisons). Executives polled for services group, an offering for Brazilian farmers, institutional investors that are seeking to access the this report offered a wide array of examples of work to help them deal with climate-related losses. kind of long-term investment opportunities that in which they are involved, from financing relevant adaptation can provide. “We see increasing demand in projects to running funds that invest in such areas, Later this year, HSBC’s Brazilian insurance terms of assets under management and also from an to specific insurance products. Some are specifically arm will introduce a new climate offering: increasing number of institutional investors searching opportunistic, such as efforts that focus on acquiring an insurance product for individuals that for a way to incorporate climate change into their distressed assets and debts. will provide cover to clean and repair homes investment strategies,” says Mr Riley. One investment challenge in this sector is that there are few firms and cars that are affected by weather events. focusing solely on adaptation; instead, much of the The product also provides warnings and activity comes from established firms that are moving information to consumers, says Fernando New growth; sector comparisons (per cent of those polled) into this market, especially within infrastructure. Moreiro, the CEO of HSBC Insurance Brazil. “It’s basically a 24-hour service that gives Professional Financial Agriculture Infrastructure But the global opportunity is clear: “Climate information about climate and risks of services & services and life sciences and construction change impacts essentially every geography, so flooding. And if you’ve been flooded, then we consulting would clean your home or car.” Mr Moreiro adaptation investment will need to occur on a global basis,” notes Mr Riley. This spans both developed plans to sell this in conjunction with finance We see potential for new 39 42 38 43 products offered by the bank and believes it growth/revenue within our markets, which have massive assets to protect, and developing markets, which are often more at risk. will create a huge new market. “If you asked existing market Accordingly, many finance executives polled for this me about the biggest impact, it’s more about report highlight emerging markets as key targets, in homes and businesses; the real impact in terms We see potential for new 40 37 41 49 growth/revenue within new particular the Middle East. of changing consumer culture, it’s much more product/service markets on the people side. What we are planning will Overall, however, it is clear that climate adaptation really go to the next level.” remains a niche area of interest. Opinions are about evenly divided as to whether adaptation holds scope for competitive advantage for the financial services sector, or whether it is simply too small at present. The clear reason is that there is simply insufficient demand, as well as a general lack of awareness. It remains to be seen how quickly interest will accelerate. 12 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 13
  • 9. SECTOR PROFILE: INFRASTRUCTURE AND CONSTRUCTION All elements of infrastructure are built to withstand a Such considerations go well beyond utility firms. Infrastructure opportunity He argues that infrastructure investments that certain amount of variance in the weather, from cold Cities, especially coastal ones, face considerable do not factor in future climate impacts — and But what is a risk for city planners, utility firms, and wet winters to hot and dry summers. As weather climate-related risks. In the US, New Orleans may be future regulatory demands in terms of the energy businesses and homes, is in turn an opportunity for patterns start to change, however, infrastructure the most visible example of such risks, but others, efficiency and carbon impact of structures — will those who build and maintain such assets. From and construction firms need to start adapting their such as New York, are actively considering how rises find themselves facing increased risks, both with flood defences and more robust office building, projections and build with greater sensitivity to likely in sea level and more frequent storms will impact regard to climate and finance, over the lifecycle of to reservoirs needing reinforcement. Accordingly, impacts down the line. it. The city plans to become the first major US that structure. “The future has to be deep green, 38 per cent of infrastructure and construction city comprehensively to assess the risks, costs and future-proof buildings and infrastructure,” argues Mr companies polled see only opportunity resulting Such changes in climate need not be major to alter potential solutions for adapting to climate change, Morrin. “You have to ask how do we future-proof from an uncertain climate — slightly more than businesses’ planning assumptions. Take Anglian along with updating its 100-year floodplain maps these assets, because, if you don’t, then the value of professional services firms (see Chart: Risk versus Water, a British utility firm, for example. By fiscal and amending its building code. In California, city the asset declines.” opportunity, by sector) and the highest of the four year 2006/07 (April-March), it noted that more planners at Newport Beach are expecting to raise sectors profiled. Another 32 per cent see risk and than 85 per cent of the incidents managed by its seawalls, while foundations of new homes are being Skanska goes as far as it can in terms of advising its opportunity in equal measure, making a total of wastewater incident team were weather-related, built substantially higher than in the past to protect clients on how to plan for such future changes. Its seven in ten firms that see scope to profit. One far more than in previous years. It is now actively against flooding. In some markets, such as the UAE standard lifecycle analysis looks at climate impacts, in three believes it holds immediate short-term investing in order to start adapting its infrastructure and China, wholly new cities such as Masdar and including what temperatures might be expected in potential, again the highest of the four sectors (see Case Study on page 16). More broadly, such Tianjin Eco-City are being built that incorporate 15-20 years time, which are now included as default profiled, with a further 43 per cent that see changes are prompting all kinds of utility firms detailed consideration of future climate impacts. in its private finance initiative (PFI) projects. This long-term opportunity. to invest in increased capacity and improved encompasses everything from the energy efficiency of distribution. Fortum, an electricity utility operating In practice, however, it is difficult to segregate a building and its ability to capture rainwater, to how Skanska, a Swedish development and construction in the Nordic countries, has identified not only risks mitigation and adaptation in infrastructure. When robust it is in the face of changing weather patterns. company that operates internationally, sees both to its power generating ability, but also fines it may constructing a new office tower, firms consider how One example is a school development it is involved short- and longer-term opportunity. Noel Morrin, incur as a result of lengthy power outages relating to improve overall energy efficiency — a mitigation- with in Bristol in the UK. “Part of the initiative looks the firm’s senior vice-president for sustainability and to climate impacts. As such, it is investing to increase related measure — but also think about how robust at the usability and access of classrooms, so we have green support, says the firm is pinning its long-term the capacity and resilience of both its generating the structure will need to be to endure future climate had to model the climate impact of classrooms and future on becoming a “deep green” developer and assets and transmission network. impacts — an adaptation-related measure. This even ensure that classes are neither too hot nor too cold,” construction partner, which it believes will bolster its goes down to a materials level: Cemex, a Mexican says Mr Morrin. competitive advantage over time. cement maker, does extensive research into how to reduce the energy required to manufacture its cement, but also looks at how its cement can be used to help make structures more resilient to extreme weather. Risk versus opportunity, by sector (per cent of those polled) Professional Financial Agriculture and Infrastructure services services life sciences and construction Primarily risk management 21 23 28 17 Primarily commercial opportunities 34 26 20 38 In practice, it is difficult to Both of these 31 29 35 32 segregate mitigation and adaptation in infrastructure 14 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 15
  • 10. SECTOR PROFILE: PROFESSIONAL SERVICES AND CONSULTING This is despite the often-bemused looks from CASE STUDY As with any major transition faced by business, In December 2010 it issued a report advising the clients that greet its engineers when raising climate governments or individuals, help and advice will be private sector to act on adaptation, not only to adaptation issues. As with other sectors, awareness Anglian Water – adapting to new sought: from engineering, planning and design to climate-proof their operations, but also to access could certainly be higher: “There’s a big need for realities architecture, legal and management consulting. For new business opportunities. Dr Celine Herweijer, the education in some of our markets,” notes Mr Morrin. many, this will be in terms of risk assessments and director of PWC’s sustainability and climate change In 2005 the penny dropped for Anglian Water This is reflected more widely: around one in three considering how to enhance business resilience. For practice, noted at the time that adaptation is not in terms of the need properly to assess looming (34 per cent) of firms polled note that limited some, it could be in terms of helping to develop new simply a defensive play, but is about “capitalising on climate impacts. Its CEO instigated a full review awareness is a key barrier to exploiting potential products and services. new opportunities, innovations and markets. That’s of the implications, which are wide-ranging, commercial opportunity. the often forgotten story”. especially as much of its business is low-lying Take PricewaterhouseCoopers (PWC), a UK- and operates along an extensive coastline. “The Of course, awareness will increase as adaptation- headquartered professional services firm. It works with In general, consultants and professional services firms implications cover almost every element of our related projects start to proliferate. The EU has its clients on a wide range of sustainability-related will help other businesses both to understand the risks business,” says Andrew Brown, the firm’s climate conducted a detailed study into the European services, including specific consultation on adaptation. and to capitalise on the opportunities. Work is already change and environmental performance manager. environment and what will need to be adapted, while In the private sector, this is largely focused on risk underway: around one in four companies in the sector The company’s latest strategic direction statement a number of countries have started to review the management: helping firms to identify vulnerabilities, (24 per cent) has already generated revenue relating to outlines climate change as one of the two key changes that will be required. As a result, awareness priority risks and cost implications across their business climate uncertainty — the highest of the four sectors challenges faced. is slowly spreading. “In engineering, there’s a growing and supply chains, as well as mapping climate risks profiled in this report (see Chart: Firms that have already awareness of how climate impacts on day-to-day for investors. A wider range of services is aimed generated growth/revenue from such opportunities; To better understand this, the firm worked with design work that engineers are doing,” says David at the public sector, from risk assessments to the sector comparison). And nearly one in three (30 per cent) the UK Climate Impacts Programme, and the Symons, a director at the environment and energy development of adaptation plans. overall sees short-term potential for their business. A high Tyndall Centre, a UK climate change research division of WSP a British engineering consultancy. proportion of firms here say they are already creating agency, to map out the specific impacts faced. “As an industry, we’re on a journey with this, with competitive advantage through new services (39 per cent). It expects wetter winters and drier summers lots of talk and work, but certainly more that needs to reduce the availability and quality of water to be done.” resources, while more intense rainstorms will increase the risk of flooded drains, sewers and treatment works. Longer-term, many of its Firms that have already generated growth/ pumping stations and major coastal infrastructure revenue from such opportunities; sector assets face a threat from rising sea levels. comparison (per cent of those polled) To deal with these, it has set out three Professional services 24 adaptation priorities: immediate (managing risk of flooding and weather-related incidents); Infrastructure and construction 19 imminent (dealing with seasonal changes, for example by increasing winter storage); and “on Financial services 15 the horizon” (designing resilient infrastructure for the long term). It has identified 20 water Agriculture and life sciences 14 treatment sites for priority flood prevention work and is investing “tens of millions” in enhancing the resilience of its water supply network, as part of its ongoing capital investment. This spending is a small fraction of its overall annual spending of several hundred million pounds, but represents an important shift in planning focus for the longer-term. 16 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 17
  • 11. Emerging services The legal sector is also finding new demand from As DLA Piper’s example suggests, being able One example comes from Willis Research Network, adaptation. DLA Piper, a global law firm with offices to source and tap into appropriate skills is a a subsidiary of Willis Group, a global insurance and Much of this opportunity lies in straightforward in 29 countries, is advising private sector clients on key challenge for consultants and professional reinsurance broker, which already collaborates with consulting services: advising businesses on how issues ranging from real estate portfolio management services firms. To cope, firms will need to invest in various universities to deepen its research efforts to adapt their operating, financial and strategic to compliance, while also working with public sector training: helping their engineers, risk managers and into climate modelling. It ensures a supply of practices. A lot of effort will go into sharpening clients on adaptation-related policy creation and consultants develop appropriate experience relating appropriate skills and applies them to its business; risk management practices and devising business implementation. One example relates to flood risk, to climate issues. Along with this, demand for new it specifically funds PhD students and postdoctoral continuity plans. But there is also a wide range to help assess the risk and ensure that appropriate and more specialist skills will also rise. research fellowships. of more specific consulting and services, such as measures have been taken in a given situation. “We developing software to help analyse the impact of often get situations, such as big public procurement natural disasters and other specialised climate services projects, where the idea is to back up the risk that (see Box: Emerging climate services). underpins the deal,” explains Paul Jayson, the firm’s Much attention within the consulting industry is head of sustainability. “We look at who can bear that EMERGING CLIMATE SERVICES risk, and then deal with insurers to get insurance, or given to how to deal with the impacts of weather reinsurance, to back it up.” on physical assets, such as offices, cities, factories A range of new services is emerging in Other firms already provide specialist climate- and farms. WSP Group has developed a wide- To deal with such challenges, DLA Piper taps into response to new, or expected, demands relating modelling services, especially for insurers and ranging business on the back of climate-change- its expertise across the globe in order to bring it to climate services. In the US, Earth Networks, reinsurance firms, to support risk or catastrophe related services. In terms of adaptation specifically, to bear on all kinds of climate scenarios. “It’s a a company that specialises in providing modelling. For example, AIR Worldwide, a this involves “quite a lot of hard engineering,” says question of how one innovates and applies that to Mr Symons of the firm’s environment and energy weather data, announced in January that it US-based provider of risk modelling and similar, but different situations,” says Mr Jayson. “For division. “Designing flood defences, re-engineering would invest US$25 million in new equipment in consulting services, helps insurers calculate example, our offices in the Gulf of Mexico may deal gas pipelines, and so on. It’s not necessarily sexy, order to monitor and sell data on greenhouse the likely impacts of floods, storms and other with issues of flooding, but then in the Middle East but these are the biggest opportunities for the gases, such as carbon dioxide and methane, to weather events. In 2009 it collaborated with the they’re handling issues of drought, but using the engineering business resulting from climate change.” same principles.” governments and business, the first commercial UK’s Meteorological Office to produce a report Such work in turn requires collaboration with venture of its kind. detailing the financial risks of climate change, architects, cost consultants, programme managers and management consultancies, among others. For from flooding in the UK to typhoons in China. example, WSP Group worked with Foster + Partners, a UK-based architecture firm, to help develop sustainable infrastructure strategies for Masdar City, a new city being created in Abu Dhabi, UAE, that aims to be the world’s first operationally zero-carbon and zero-waste development. Much attention within the consulting industry is given to how to deal with the impacts of weather on physical assets, such as offices, cities, factories and farms 18 Adapting to an uncertain climate: A world of commercial opportunities Adapting to an uncertain climate: A world of commercial opportunities 19