Application Development Platform Opportunities in Social Media

1. Global Opportunities with
Social Software Development
Design, Deploy, Compete and Win (with a little help from Morph)
Jerome Gotangco
Platform & Infrastructure Manager of Morph Labs

2. Competing with Giants
High-end
Functionality
High-volume
Time
www.mor.ph

3. Competing with Giants
High-end
Oracle
Functionality
nts
be High-volume
um
Inc
s Linux
ptor
ru
Dis
Time
www.mor.ph

4. Competing with Giants
High-end
Oracle
Functionality
nts
be High-volume
um
Inc
r
me nts
to e
us rem
C i Linux
u s
eq tor
R up
D isr
Time
www.mor.ph

5. Competing with Giants
High-end
Oracle
Functionality
nts
be High-volume
um
Inc
r
me nts
to e
us rem
C i Linux
u s
eq tor
R up
D isr
Time
www.mor.ph

6. Competing with Giants
High-end
Oracle
Functionality
nts
be High-volume
um
Inc
r
me nts
to e
us rem
C i Linux
u s
eq tor
R up
D isr
Time
www.mor.ph

7. Competing with Giants
High-end
Good products by
Oracle good companies will
exceed customer
Functionality
requirements over
nts time
be High-volume
um
Inc
In almost all cases, the
r
me nts disruptor brings to
to e
us rem
C i Linux
eq
u tor
s market products with
R up
D isr less capabilities
Time
www.mor.ph

8. Winning Strategies
“To stand out among the crowd,
you have to be di!erent”
www.mor.ph

9. Winning Strategies
Disruptive innovations that give
you strategic differentiation
“To stand out among the crowd,
you have to be di!erent”
www.mor.ph

10. Winning Strategies
Disruptive innovations that give
you strategic differentiation
Software as a Service stirs
disruption
“To stand out among the crowd,
you have to be di!erent”
www.mor.ph

11. Winning Strategies
Disruptive innovations that give
you strategic differentiation
Software as a Service stirs
disruption
Beta, the great Web 2.0 label
“To stand out among the crowd,
you have to be di!erent”
www.mor.ph

12. Winning Strategies
Disruptive innovations that give
you strategic differentiation
Software as a Service stirs
disruption
Beta, the great Web 2.0 label
“To stand out among the crowd,
you have to be di!erent”
Creating solutions through an
iterative process
www.mor.ph

13. Winning Strategies
Disruptive innovations that give
you strategic differentiation
Software as a Service stirs
disruption
Beta, the great Web 2.0 label
“To stand out among the crowd,
you have to be di!erent”
Creating solutions through an
iterative process
Let your product grow organically
and let your customer see this
www.mor.ph

14. Iterative Customer Acquisition
www.mor.ph

15. Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
www.mor.ph

16. Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for
disruption
www.mor.ph

17. Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for
disruption
Act to see = engage with prospects to yield key
insights
www.mor.ph

18. Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for
disruption
Act to see = engage with prospects to yield key
insights
Stage commitment with iterated actions
www.mor.ph

19. Iterative Customer Acquisition
Requires a combination of “seeing” and “acting”
“See” as a process = continuous look-out for
disruption
Act to see = engage with prospects to yield key
insights
Stage commitment with iterated actions
Reach out to new networks
www.mor.ph

20. Modularization of Web Services
www.mor.ph

21. Modularization of Web Services
Loosely coupled technology = loosely coupled business
www.mor.ph

22. Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed,
matched and re-used
www.mor.ph

23. Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed,
matched and re-used
Made to Order like Dell computers
www.mor.ph

24. Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed,
matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks
that can be assembled on-demand for specific requirements
www.mor.ph

25. Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed,
matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks
that can be assembled on-demand for specific requirements
Applications = Commoditization
www.mor.ph

26. Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed,
matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks
that can be assembled on-demand for specific requirements
Applications = Commoditization
Aggregated services on-demand
www.mor.ph

27. Modularization of Web Services
Loosely coupled technology = loosely coupled business
Businesses will depend on services that are combined, mixed,
matched and re-used
Made to Order like Dell computers
Collaborative innovation = modular, standardized building blocks
that can be assembled on-demand for specific requirements
Applications = Commoditization
Aggregated services on-demand
Service-oriented
www.mor.ph

28. Show me the money
www.mor.ph

29. Show me the money
Build your business plan
www.mor.ph

30. Show me the money
Build your business plan
Sell your idea by telling a
story -- but do it quickly
www.mor.ph

31. Show me the money
Build your business plan
Sell your idea by telling a
story -- but do it quickly
Pitch your idea to the
right investor
www.mor.ph

32. Morph powered FB application
www.mor.ph

33. Developing Facebook apps on Morph
www.mor.ph

34. Developing Facebook apps on Morph
Morph Application Platform
www.mor.ph

35. Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support &
management
www.mor.ph

36. Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support &
management
Flexible, Pay as you go plans
www.mor.ph

37. Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support &
management
Flexible, Pay as you go plans
Ruby on Rails
www.mor.ph

38. Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support &
management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
www.mor.ph

39. Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support &
management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
rfacebook & facebooker gem
www.mor.ph

40. Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support &
management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
rfacebook & facebooker gem
other gems can be freezed
www.mor.ph

41. Developing Facebook apps on Morph
Morph Application Platform
Provisioning on the fly, full platform support &
management
Flexible, Pay as you go plans
Ruby on Rails
Facebook Developer Application
rfacebook & facebooker gem
other gems can be freezed
PostgreSQL DB (MySQL support coming soon)
www.mor.ph

42. What People are saying...
www.mor.ph

43. What People are saying...
quot;Morph is a great service. Deployment is simple. I give them lots of points for ease of
deployment. They can help you scale as they are using Amazon's services on the back end.quot;
www.mor.ph

44. What People are saying...
quot;Morph is a great service. Deployment is simple. I give them lots of points for ease of
deployment. They can help you scale as they are using Amazon's services on the back end.quot;
quot;Morph AppSpace is the best experience we've ever had for Rails deployment.We can scale
to as many app servers as we want in minutes, and then scale back as demand changes.
We are also happy about the effortless deployment and the amazing client support. The
Morph guys were helpful before, during, and after. From now on, we'll be using Morph
AppSpace in releasing all our new applications.quot;
www.mor.ph

45. What People are saying...
quot;Morph is a great service. Deployment is simple. I give them lots of points for ease of
deployment. They can help you scale as they are using Amazon's services on the back end.quot;
quot;Morph AppSpace is the best experience we've ever had for Rails deployment.We can scale
to as many app servers as we want in minutes, and then scale back as demand changes.
We are also happy about the effortless deployment and the amazing client support. The
Morph guys were helpful before, during, and after. From now on, we'll be using Morph
AppSpace in releasing all our new applications.quot;
“Morph Application Platform is awesome. I don’t have to be a system administrator. That’s
the aspect of the solution that I really like.To be able to design, build, and deploy without
even having to think about Mongrel, Apache, Nginx, MySQL/PostreSQL, etc. is awesome. And
not having to install, configure, secure, and maintain a whole Linux OS saves an unbelievable
amount of time.”
www.mor.ph

46. Get more information
www.mor.ph

47. Get more information
Morph eXchange: www.morphexchange.com
www.mor.ph

48. Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
www.mor.ph

49. Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: info@mor.ph
www.mor.ph

50. Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: info@mor.ph
Get started with Morph:
forums.morphexchange.com/forums/8/topics/17
www.mor.ph

51. Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: info@mor.ph
Get started with Morph:
forums.morphexchange.com/forums/8/topics/17
Get started with Facebook:
developers.facebook.com
www.mor.ph

52. Get more information
Morph eXchange: www.morphexchange.com
Morph Labs Corporate site: www.mor.ph
Information: info@mor.ph
Get started with Morph:
forums.morphexchange.com/forums/8/topics/17
Get started with Facebook:
developers.facebook.com
Ruby on Rails with Facebook:
wiki.developers.facebook.com/index.php/Ruby_on_Rails
www.mor.ph

53. Jerome S. Gotangco
jerome@mor.ph
www.mor.ph
www.mor.ph