IDC predicts that by 2012, customer spending on IT cloud services will grow almost threefold, to $42 billion. In this presentation, Morph Labs talks about the disruptive impact of cloud computing. In addition, Morph Labs discusses how IT entrepreneurs and businesses can leverage the "as a service" models -- Platform as a Service and Software as a Service. This presentation was delivered by Sr. Sales Engineer, Jerome Gotangco, at the IT Expo 2008.

1. Global Innovation fueled by
SaaS and PaaS
Open Source as a key factor that drives
innovation and growth in the industry
Jerome Gotangco
jerome@mor.ph
www.mor.ph

2. Scott McNealy John Gage
“The Network is
the Computer”
www.mor.ph

3. The Cloud is Rising
• IT-related capabilities are now being provided “as
a service”
• People are more comfortable on utilizing online
applications and store their data
• Gartner reports that worldwide SaaS market will
reach $19.3B in 2011
• Platform as a Service was born as an outgrowth of
the Software as a Service application delivery
model
www.mor.ph

4. Cloud Computing Evolution
Morph Google Apps AWS
GAE 37signals Akamai
Force Web 2.0 Nirvanix
PaaS SaaS IaaS
Cloud Computing
Utility Computing
Grid Computing
Cluster Computing Super Computing
www.mor.ph

5. Cloud Computing Ecosystem
SaaS
Platform as a Service
Infrastructure as a Service
www.mor.ph

6. What is Software as a
Service (SaaS)?
• SaaS is a model of software deployment.
• Application is hosted as a service
provided to customers across the
Internet.
• Managed from central locations rather
than at customer’s site.
www.mor.ph

7. www.mor.ph

8. Drivers of SaaS
• Ubiquity of the Internet
• Faster transactions
• Open Source web frameworks (Rails,
Java, Django, Grails, PHP, etc.)
• Portability and Flexibility
• Time to market/Cost
www.mor.ph

9. SaaS Companies and
Products
• Salesforce - CRM and platform
• 37signals - Productivity
• Google Apps - Office suite
• Zoho - Office and Productivity
• WebEx - Conferencing
www.mor.ph

10. Google Android
Google Android utilizes a
lot of SaaS applications
(Google Docs, Maps,
GTalk, Gmail, etc.)
www.mor.ph

11. What is Platform as a Service
(PaaS)?
• An outgrowth of the SaaS application
delivery model
• Provides the facilities to support the end-
to-end life cycle of building and
delivering web applications and services
• Provisioned on the fly, on-demand model
www.mor.ph

12. Open Source as a
Foundation of PaaS
• Linux
• Virtualization technologies (Xen, KVM)
• Web Framework and Messaging
• Database (PostgreSQL, MySQL)
• Backup and Storage
• Custom Middleware and Integration
www.mor.ph

13. Platform as a Service players
• Morph AppSpace • Heroku
and AppCloud • Joyent
• Force Accelerator
• Google • Facebook
AppEngine • Friendster
• Bungee Connect • MySpace
www.mor.ph

14. What is Infrastructure as a
Service (IaaS)?
• The delivery of computer infrastructure
as a service.
• Typically a virtualized platform
environment.
• Evolution towards ubiquitous utility
computing
www.mor.ph

15. Common denominators for
Infrastructure as a Service
• On-demand provisioning and billing
• Virtualization (Xen, VMWare, KVM)
• COtS (Commodity Off the Shelf)
equipment and storage
• Open Source components
• Custom middleware
www.mor.ph

16. Infrastructure as a Service
(IaaS) enablers
• Amazon Web Services
• GoGrid
• Nirvanix
• Joyent
• Akamai
www.mor.ph

17. Do-it-Yourself vs. SaaS/PaaS
D.I.Y. Infrastructure SaaS/PaaS Provider
High CapEx Predictable OpEx
High maintenance costs Very low start-up costs
Anticipate usage spikes On-demand infrastructure
Equipment depreciation Low maintenance
Time consuming Scalable & secure environment
High learning curve Service Level Agreement
Dedicate staff for 24x7 support Focus on strengths/business
www.mor.ph

18. www.mor.ph

19. Brief History
• Established in 2005
• Global company with headquarters in Cebu City,
Philippines and in-country offices in Manila
• US operations headquartered in Portland,
Oregon with additional offices in Lost Angeles
• Backed up by lead investor, AO Capital,
accompanied by Japan-based CSK Venture
Partners
www.mor.ph

20. Morph AppSpace
An on-demand platform
for a single Web application
www.mor.ph

21. Morph AppCloud
A managed service that provides an on-demand
personalized platform in the cloud
www.mor.ph

22. Monsters in the Cloud
www.mor.ph

23. Thank You
• More information: www.mor.ph
• World Wide Inquiries: info@mor.ph
www.mor.ph