4. be targeted
Who do I want to reach?
What is my end goal?
• sales revenue?
• awareness & reach?
• capturing leads?
5. spend
time
wisely
links &
news
original
posts
posts on
OTHER
pages
6. too promotional … it’s about THEM, not you
lack of conversation… are you being social?
lack of monitoring… what are they saying?
wrong frequency/timing
no incentive to like… bribe them!
Schedule
Monitor thinking they care… what motivates them?
Respond not responding… timing is everything
HAVE FUN