This presentation covers how startups can gain traction and find sustainable growth by navigating through Sean Ellis's Startup Pyramid framework. With a focus on product/market fit, product instrumentation, and early-stage acquisition channels, the goal is to give entrepreneurs a framework to manage against with their early stage growth efforts.
16. Find your metric
that matters
“x people did x searches in past week”
“y people visited my site x times last month”
“z users send n messages via my app each day”
Source: Josh Elman
25. A/B test combos
Messaging Flows
Hooks based on
intent/pain
Promise based on
MHX
Clear description
of solution
Flows that reduce
friction
Flows that frontload
MHX
26. Language market fit
What is this thing you’ve built to your users?
Store your photos Share your photos
Find a date Help people find a
date
31. “Growth is about taking your product and
optimizing it to create compound interest.
There are very few (if any) silver bullets when
it comes to growth.”
– Andy Johns
33. “Growth hacking: A cool-sounding euphemism
for making the doer feel good about using the
same old sleazy marketing tricks.”
– David Heinemeier Hansen
34. “Growth hacking is a recognition that when you focus
on understanding your users and how they discover
and adopt your products, you can build features that
help you acquire and retain more users, rather than
just spending marketing dollars.”
– Josh Elman
35. Don’t delegate growth
to a ‘hacker’
Original vision on customer need
Don’t abdicate fate to a marketer
Growth as an organizational priority
36. Growth = fx (Probability of Success, Impact,
Resources Required)
Source: Brian Balfour
37. Right marketing mix
for you?
What are you optimizing for? (Learning, volume,
cost)
What are your constraints? (Time, money,
audience, legal)
Source: Brian Balfour