25 tips to optimize your online videos for the search engines. Also known as video search engine optimization or VSEO. Given at Pubcon Las Vegas 2010.

1. 25 Steps to
Video Search
Domination

2. Who Cares?

3. Up, Up, Up

4. Search, Watch, Act
• 38%
of
online
users
find
video
via
search
• Search
is
the
#1
referrer
to
web
videos
ComScore,
TubeMogul
9/2010

5. Forrester
Research:
The
Easiest
Way
to
a
First-­‐Page
Ranking
on
Google,
January
2009
A video is 50 times more
likely than a text page on
the same topic to appear
on Google’s first page of
search results.

7. 1. Create Compelling
Content
Merry
Xmas
from
BMW Sears
Shop
Your
Way
Commercial

8. 2. Save Your Money

9. 3. Go Short
19.4%Abandon
a(er
10
seconds
44.1%Abandon
a(er
60
seconds
h?p://www.nyDmes.com/2010/10/11/business/11drill.html?_r=2&partner=rss&emc=rss

10. 4. Create Thumbnails
That Get Attention
Use the thumbnail_loc & media:thumbnail tags to control thumbnail display

11. 5. Optimize Your Titles

12. 6. And Your Descriptions

13. 7. Nail the End Slate

14. 8. Make an Offer

15. 9. Make it Easy to Share
*
Sharethrough
data
Videos with
social media
options get
20% more
traffic*

16. 10. Add Video to Your
Site
• Video
is
a
natural
link
builder
and
back
links
help
build
ranking
• Control
associated
page
text
to
opNmize
SEO
• Use
Facebook
share
and
RDFa
microformats
to
idenNfy
video
content
for
search
engines
• Use
Google
Site
Maps
or
mRSS
for
opNmizaNon
and
discovery
in
Google

17. 11. Get the Basics Right
• Titles
• Descrip6ons
• Keywords
• Tags
• File
names
• Surrounding
copy,
6tles,
links
• Valid
video
site
maps,
complete
aCribute
defini6on

18. 12. Add Transcripts

19. 13. Put Video On Pages
That Convert

20. 14. Use Video Sitemaps
h"p://bit.ly/reel-­‐sitemaps
h"p://www.google.com/videositemaps/

21. 15. Put it on Facebook
http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Online_Video_Rankings

22. 16. And Everywhere Else

23. 17. Tweet It

24. 18. Keep ‘em Watching

25. 19. Get Subscribers

26. 20. Comment, Comment,
Comment

27. 21. Track and Learn

28. 22. Be What People Are
Looking For

29. 23. Maximize Benefits of
Sharing

30. 24. Drive Views with
Promoted Videos

31. 25. Put it All Together
Great
Content
SEO
Fundamentals
Build
Audience
Evolve

32. Find Me
• Pmorganbrown.com
• @morganb
• If
you
want
an
early-­‐access
invite
to
ScoreBig
find
me
aerwards
:)