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Understanding User Motivations in Online and Mobile Photo Sharing

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From the Mobile Persuasion workshop at Stanford, Feb 2007. http://mobilepersuasion.org/

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“ An Offer You Can’t Refuse” The Roots of Persuasion: Understanding User Motivations in Online/Mobile Photo Sharing Mor Naaman Yahoo! Research Berkeley
Tags and Privacy on Flickr
Y!RB’s ZoneTag ,[object Object],[object Object]
ZoneTag Suggested Tags ,[object Object],[object Object]
Why Tag? Bay Bridge, Fog, [San Francisco, 94105]
Why Tag? RedSox, Fenway, GreenMonster, [Boston, 02215], …
Why Tag? Horestails, handicapped, sign, [Stanford, 94305], …
Desired Behavior ,[object Object],[object Object],[object Object],[object Object]
Study Goal ,[object Object],[object Object],[object Object]
Inspiration ,[object Object],[object Object],[object Object],[object Object]
Study Format ,[object Object],[object Object],[object Object],[object Object]
Results: Tagging Motivation Taxonomy I can tell my mom [with the tag] “look, we went to…” “ If I tagged ahead of time I can go back and get all my pictures of [my children]…” “ I want at least one hook of association in there that can help me reconstruct…” “ I tag photos with what I think might be interesting to other people, stuff I think people will like”
Results: Privacy Considerations Taxonomy
Implications for Persuasion: Tags ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implications for Persuasion: Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Done! With Shane Ahern, Morgan Ames, Dean Eckles, Nathan Good, Simon King, Rahul Nair Know any great UED people? Looking for summer internships? We’re hiring. More fun and games: http://whyrb.com Mor Naaman [email_address]
A few motivating facts ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few motivating facts Average Tags, Public ZoneTag Photo: 2.2 Average Tags, Public Shozu Photo: 0.97 Average Tags, Private ZoneTag Photo: 1.85
User Study ,[object Object],[object Object],[object Object],[object Object]
Open Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Understanding User Motivations in Online and Mobile Photo Sharing

  • 1. “ An Offer You Can’t Refuse” The Roots of Persuasion: Understanding User Motivations in Online/Mobile Photo Sharing Mor Naaman Yahoo! Research Berkeley
  • 2. Tags and Privacy on Flickr
  • 3.
  • 4.
  • 5. Why Tag? Bay Bridge, Fog, [San Francisco, 94105]
  • 6. Why Tag? RedSox, Fenway, GreenMonster, [Boston, 02215], …
  • 7. Why Tag? Horestails, handicapped, sign, [Stanford, 94305], …
  • 8.
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  • 10.
  • 11.
  • 12. Results: Tagging Motivation Taxonomy I can tell my mom [with the tag] “look, we went to…” “ If I tagged ahead of time I can go back and get all my pictures of [my children]…” “ I want at least one hook of association in there that can help me reconstruct…” “ I tag photos with what I think might be interesting to other people, stuff I think people will like”
  • 14.
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  • 16. Done! With Shane Ahern, Morgan Ames, Dean Eckles, Nathan Good, Simon King, Rahul Nair Know any great UED people? Looking for summer internships? We’re hiring. More fun and games: http://whyrb.com Mor Naaman [email_address]
  • 17.
  • 18. A few motivating facts Average Tags, Public ZoneTag Photo: 2.2 Average Tags, Public Shozu Photo: 0.97 Average Tags, Private ZoneTag Photo: 1.85
  • 19.
  • 20.

Hinweis der Redaktion

  1. “An offer you can’t refuse: because we are looking for an offer that is rooted in the user’s own motivation.” Read: ZoneTag and Flickr