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Is It Really About Me? Message Content in Social Awareness Streams Mor Naaman, Jeffrey Boase, Chih-Hui Lai* 02/09/2010 CSCW Conference
What is Twitter? ,[object Object],[object Object],[object Object],[object Object]
 
Social Awareness Streams (SAS) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Questions ,[object Object],[object Object],[object Object]
Analysis: Qualitative + Quantitative Approaches ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coding Scheme Code Example(s) Information Sharing (IS) “ 15 Impressive and Beautiful Uses of WordPress <URL REMOVED>” Opinions/Complaints (OC) “ Go Aussie $ go!” “ Illmatic= greatest rap album ever” Statements and Random Thoughts (RT) “ The sky is blue in the winter here” ” I miss New York but I love LA...” Me now (ME) “ tired and upset” “ just enjoyed speeding around my lawn on my John Deere. Hehe :)” Other categories  See paper for details
Method ,[object Object],[object Object],[object Object]
RQ1: Message Categories on Twitter  ,[object Object],Code Information Sharing (IS) Self Promotion (SP) Opinions/Complaints (OC) Statements and Random Thoughts (RT) Me now (ME) Question to followers (QF) Presence Maintenance (PM) Anecdote (me) (AM) Anecdote (others) (AO)
RQ1: Message Type and Other Variables ,[object Object],[object Object],[object Object]
RQ2: User Clusters by Message Type ,[object Object],[object Object],[object Object]
RQ3: How Users are Different? ,[object Object],[object Object],Informers Meformers Friends (medians) 131 61 Followers (medians) 112 42
Summary of Key Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion and Implications ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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Informer-Meformer CSCW Presentation

  • 1. Is It Really About Me? Message Content in Social Awareness Streams Mor Naaman, Jeffrey Boase, Chih-Hui Lai* 02/09/2010 CSCW Conference
  • 2.
  • 3.  
  • 4.
  • 5.
  • 6.
  • 7. Coding Scheme Code Example(s) Information Sharing (IS) “ 15 Impressive and Beautiful Uses of WordPress <URL REMOVED>” Opinions/Complaints (OC) “ Go Aussie $ go!” “ Illmatic= greatest rap album ever” Statements and Random Thoughts (RT) “ The sky is blue in the winter here” ” I miss New York but I love LA...” Me now (ME) “ tired and upset” “ just enjoyed speeding around my lawn on my John Deere. Hehe :)” Other categories See paper for details
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.