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Amsterdam Museum, strategy and innovation

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Marijke Oosterbroek
Marijke Oosterbroek

"Presentation on the strategy of the Amsterdam Museum, with special attention to innovation (Marijke Oosterbroek, Amsterdam, March 14, 2011)" (Web & Media group, Computer Science department, VU University Amsterdam)

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Mission statement draft ,[object Object],[object Object]
Vision 2020 draft ,[object Object],[object Object],Amsterdammers Tourists
Key Concepts authoritative inviting sustainable interactive binding narrative
World Netherland metropolis Neighborhoods Stad 1450 - 2011 1580 - 2011 1400 - 2011 1875 - 2011 1200 - 2011 Alkmaar Leiden De Pijp Purmerend Lelystad Bijlmer Almere Haarlem Entrepreneurship The working man Creativity The playful man Citizenship The emotional and social man Tolerance The rational and governing man Key Themes, Focus
Social media platforms Collection platforms Story platforms Educational platforms Theme platforms Central site Blog Collection online Exhibition and story sites Community site Tours / Apps On-line Community centers Neighborhood museums Other organizations Current events Educational institutions Exhibitions Events Meeting places Tours Education programs Off-line Elsewhere Amsterdam Museum
Experts ,[object Object],Educational and research institutions ,[object Object],[object Object],Try to use new possibility’s Share Knowledge Media Experience Collaborate Research and try Involve people Stimulate participation Reach out Stimulate (co)creation Entertain Play, have fun Don’t be afraid to fail Captivate Get to know the people Find new ways to communicate Educate
How can we use technology to give people more possibilities to inform themselves while visiting an exhibition, without bothering others which don’t need as much information? 

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Amsterdam Museum, strategy and innovation

  • 1.  
  • 2.
  • 3.
  • 4. Key Concepts authoritative inviting sustainable interactive binding narrative
  • 5. World Netherland metropolis Neighborhoods Stad 1450 - 2011 1580 - 2011 1400 - 2011 1875 - 2011 1200 - 2011 Alkmaar Leiden De Pijp Purmerend Lelystad Bijlmer Almere Haarlem Entrepreneurship The working man Creativity The playful man Citizenship The emotional and social man Tolerance The rational and governing man Key Themes, Focus
  • 6. Social media platforms Collection platforms Story platforms Educational platforms Theme platforms Central site Blog Collection online Exhibition and story sites Community site Tours / Apps On-line Community centers Neighborhood museums Other organizations Current events Educational institutions Exhibitions Events Meeting places Tours Education programs Off-line Elsewhere Amsterdam Museum
  • 7.
  • 8. How can we use technology to give people more possibilities to inform themselves while visiting an exhibition, without bothering others which don’t need as much information?