1. Mobile apps on
The Big Screen
Chances, risks and technology behind
putting your content on a big screen
@mkorszun
@paddyzab

2. What is the 10foot Environment?
- traditionally exclusively consumption oriented
environment
- passive system for broadcasting content,
- "lean-back" experience,
- differences in the "computer literacy"

3. Biggest risk?
It is ridiculously fragmented Ecosystem.
1. TV Sets manufacturers,
2. Game Consoles manufactures,
3. Traditional OOT Systems Manufacturers,
4. New players on the OOT market,
5. Some other Notable new players on the
market.

4. Current solutions offered by the
market
(attempts) Universal solutions
- DLNA
- DIAL
Contextual solutions
- Boxee/Roku
- Google TV
- Apple TV
- xBox 720/NintendoWii/PSX4/Ouya (?)

5. how DLNA failed to fix
fragmentation issue?
What is DLNA?
Why it Failed?
All manufacturers have
their own standards to
work with their TV sets.
How to overcome? - use of one major SDK
build on top of it (Play2TV, Zapstreak).

6. What is DIAL (use of uPnP) and
why it may actually work?
Without DIAL developer was required to do
time consuming pairing process to put content
from the app on a screen.
With DIAL it's required to have two. Launch the
app and Initialise play from the App.
More information here: https://sites.google.
com/a/dial-multiscreen.org/dial/example-code.

7. Examples
Netflix iPhone app Android YouTube tablet
app

8. It's not end of the story...
- GoogleTV - Android OS
- AppleTV - perils of Apple TV 1.0 and hope for
the Future
- Yahoo Connected TV platform
- MOVL - bought Samsung Electronics
- Play2TV SDK - made by ZappoTV

9. Rise of SDK/API ecosystems,
execution is though!
- rapid prototyping
- costs of implementation are far lower Today
than they were years ago
- if done well it saves a lot of time and
resources
- rule of 3 C for API design
- Clarity, Cost, Community
Alternatives to choose from currently includes:
ZappoTV, Zapstreak.

10. Android OS
The most promising platform.
High value, high consumer base.
Seamless integration with the rest of Android
ecosystem.
Build once, run on all types of devices (system
supports you in that process - Fragments).
Great presentation on this topic from Google.

11. AppleTV
Pros:
- offers screen mirroring (but only available for
Apple apps at this moment)
- best ecosystem in terms monetisation
Cons:
- closed platform,
- (relatively) slow to innovate,
- entry costs are the highest,
- difficult to model and predict policy of the
company,

12. The Yahoo! ConnectedTV Platform
- Simple implementation - using JavaScript and
XML.
- Crossplatform solution supported by
Samsung, VIZIO, Toshiba, SONY.
- it's very difficult to deliver good User
Experience on that plaftorm - access from the
inTV menu results in a terrible user experience,
and very low conversion rates.
more informations at http://developer.yahoo.
com/connectedtv/

13. MOVL Samsung
Exclusive focus on games.
Multiplatform solution - present iOS, Android,
GoogleTV, SamsungTV, WebApps.
Great potential to use TV as a primary
presentation layer for a game, and peripheral
devices as individual interfaces.

14. Play2TV
- more information here - http://www.zappo.
tv/sdk.html
- Free SDK which allows user putting media
content on a SmartTV
- supports Samsung, Sony, Panasonic, LG TV
sets - remember fragmentation.

15. QA
Thanks for your attention!
handout with links and comments will be
available from the organisers.
Mateusz Korszun CloudControl.de @mkorszun
Patryk Zabicki SumUp.de @paddyzab