The document summarizes a marketing campaign created by Spark Solutions for the Children's Trust Fund of Michigan. It includes a situation analysis of the brand, research findings that show low awareness of CTF and what it does, and proposed strategies, creative work, and tactics to build awareness of CTF and associate it with preventing child abuse. The goal is to increase donations by making more taxpayers aware they can donate to CTF on their tax form and helping the public understand what CTF's mission is.

1. Children’s Trust Fund 2009 Campaign by Spark Solutions

22. Strategy Build brand awareness for the Children’s Trust Fund by creating a strong link between the name Children’s Trust Fund and child abuse prevention in order to raise awareness and generate donations.

26. Logo Explorations

27. Logo Explorations

28. Logo Explorations

30. Corporate Identity

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39. Web Banners

45. E-Commerce Available for purchase on CTF Web site & can be given away at CTF events

48. Closing Remarks