A presentation of Made to Stick book principles through a simple example

1. N ee d to sti ck?

2. Did you ever told an
important message

3. Such as:

4. If we eat about 400mg (0.014 oz) of
magnesium per day, we could have less
stress, sleep better, be in great shape and
get rid of focus difficulties

5. Whether when
presenting

6. Assisting meetings

7. Or having a
coffee break?

8. And a few days later,

9. How many people did forget
about what you’ve said?
(even if they were interested in your talk)

10. A few?
(you can then stop watching this presentation)

11. A lot?

12. Well…

13. You’re not alone!

14. And to avoid this in
the future,

15. You should consider
this book

16. And then aim for:
S
U
C
C
E
S
s

17. And then aim for:
S imple
U
C
C
E
S
s

18. And then aim for:
S imple
Unexpected
C
C
E
S
s

19. And then aim for:
S imple
Unexpected
C oncrete
C
E
S
s

20. And then aim for:
S imple
Unexpected
C oncrete
C redible
E
S
s

21. And then aim for:
S imple
Unexpected
C oncrete
C redible
E motional
S
s

22. And then aim for:
S imple
Unexpected
C oncrete
C redible
E motional
S tory
s

23. Let’s take an
example…

24. Do you remember the
message on the first
slides?

25. No?

26. Good!

27. Here is the message we want to
stick in people minds:

28. Eating about 400mg (0.014 oz) of magnesium per
day allow us to have less stress, to sleep better, to
be in great shape and to get rid of focus difficulties

29. Let’s now improve
it one by one

30. S imple
U
C
C
E
S
s

31. Simple is
Your message
Finding the Core (the most important thing)

32. Simple is
and making it Compact (easy to spread)

33. For instance:
Eat 400 mg (0.014 oz) of
magnesium per day

34. S
Unexpected
C
C
E
S
s

35. Unexpected is
Watch
out!
Getting attention of people
(surprise is good)

36. Unexpected is
Great thing
ahead!
… and keeping it (interest is great)

37. For instance:
An easy way to live better:
Magnesium

38. S
U
C oncrete
C
E
S
s

39. Concrete is
Dealing with reality
(life is not abstract)

40. For instance:
Make 3 meals with 2 slices of
bread, 1 cup of rice, 1 banana and
1 chocolate bar and you are in!

41. S
U
C
C redible
E
S
s

42. Credible is
believ e them!
I
Involving reliable sources
(authorities or anti-authorities)

43. For instance:
According to French national
wealth organization, we need
400 mg (0.014 oz) of
magnesium per day

44. S
U
C
C
E motional
S
s

45. Emotional is
Focusing on people
(people care about themselves)

46. For instance:
Get rid of stress, tiredness, insomnia
and more at the same time!

47. S
U
C
C
E
S tory
s

48. Story is
Making people act like in a flight simulator

49. For instance:
<sample>

50. Stressed?

51. Tired?

52. Hardly focusing?

53. Want to
change this?

54. You should then consider
Magnesium

55. Magnesium has been
proven to help people to

56. Be in great
shape

57. Sleep better

58. Be able to focus

59. All at the
same time!

60. All you have to do is eat more
Magnesium

61. How?

62. Simply add to
your meals

63. And/or

64. And/or

65. And/or

66. Simply isn’t it?

67. Just try it to
see it work!

68. </sample>

69. You should now be ready
for the big test…

70. (dramatic pause)

71. What sticks?

72. Eating about 400mg (0.014 oz) of magnesium per
day allow us to have less stress, to sleep better, to
be in great shape and to get rid of focus difficulties
(candidate 1)

73. Or

74. (candidate 2)

75. ?

76. You can take a few
days to think about it
(and you’ll probably be able to remember the winner…)

78. This presentation use research results
on magnesium which can be viewed (in
french) on: http://snipurl.com/5ep26