When it comes to communication, independent brands and thinkers have two choices when they launch new brands and initiatives. They either need to find their story and tell it, or create a myth and sell it. Derived in part from a quote used by Ideo's Paul Bennett in a 2006 AdAge interview with Teressa Iezzi's, these are the two most pressing options facing every new brand. There is of course a Third Way - and that's telling the truth with a slant.
This 25-minute presentation by John Weich, founder of Monumental Propaganda, kicked off the Indie Brands #3 event on 20 February 2013 @ Pakhuis de Zwijger in Amsterdam.
For more information on Monumental Propaganda please visit the website at monumentalpropaganda.com
36. A
.
PRESENATION
MONUMENTALPROPAGANDA.COM | @MONUMENTALPROPS
37. IMAGES USED IN THIS PRESENTATION
SLIDE 1: WARREN BUFFET BOBBLEHEAD @BUSINESSINSIDER.COM
SLIDE 4: FROM MATRIX ‘WOMAN IN THE RED DRESS’ SCENE
SLIDE 5: HOWARD LUCK GOSSAGE TAKEN FROM THE COVER OF ‘THE BOOK OF GOSSAGE’ BY GOSSAGE AND JEFF GODBY
SLIDE 12: YODA ACTION FIGURE ORIGINALLY CREATED BY GEORG LUCAS, NOW OWNED BY DISNEY
SLIDE 13:HEADSHOT OF NELSON MANDELA BY JOSEPHINE DEATH, FROM DEVIANTART
SLIDE 14-15: SHOTS TAKEN BY HUGO JANSEN, AMSTERDAM RESIDENT, ON A STORYTELLING TRIP TO LONDON.
SLIDE 17: PAGE FROM CRAIG ROBINSON’S BOOK FLIP FLOP FLYBALL. SEE FLIPFLOPFLYBALL.COM
SLIDE 18: DECODE JAY-Z IMAGES ALL CREATED AND PRODUCED BY AD AGENCY DROGA5 FOR THEIR ‘DECODE JAY-Z’ CAMPAIGN
SLIDE 19 : TRACY EMIN, EVERYONE I HAVE EVER SLEPT WITH 1963-1995, CREATED IN 1995
SLIDE 20: BANKSY, UNTITLED
SLIDE 21: TOM FRIEDMAN, 1000 HOURS OF STARING (1992-1997)
SLIDE 22: ALL IMAGES BY AD AGENCY KESSELSKRAMER FOR THEIR ‘WORST HOTEL IN THE WORLD’ FOR HANS BRINKER BUDGET
HOTEL IN AMSTERDAM
SLIDE 23: NIKE ‘YOU DO NOT HAVE TO BE YOUR MOTHER’ CAMPAIGN
SLIDE 24: BOTTLE FROM SCOTTISH BREWER BREWDOG, THE BEER IS TACTICAL NUCLEAR PENGUIN
SLIDE 28: FILM STILL FROM THE TV SERIES LOST
SLIDE 29: PROMO SHOT FROM THE MTV SERIES JERSEY SHORE
SLIDE 30: FILM STILL FROM THE FILM DONNIE BRASCO
SLIDE 35: SAMUEL BECKET QUOTE, WHICH FULLY READS ‘EVER TRIED. EVERY FAILED. NO MATTER. TRY AGAIN. FAIL AGAIN. FAIL
BETTER’