We are the premiere platform for Unsigned & Independent music & we ♥ the community! Fresh topics, cool hosts and great guests.

1. Press Kit and Media Information
Last Revised 1.21.14

2. Table of Contents
About Our Station and Shows.......................................................................................................................3
Brand Overview......................................................................................................................................................4-5
Consumer Focus.....................................................................................................................................................6
Marketing Strategy...............................................................................................................................................7
Event Calendar: 2014...........................................................................................................................................8
Partnership Oppurtunities.................................................................................................................................9
Why Advertise On Internet Radio?..............................................................................................................10
Advertising Rates...................................................................................................................................................11-12
Make A Donation....................................................................................................................................................13
Contact Us..................................................................................................................................................................14
“Tha Afterparty Radio serves as a voice for real topics for real people””
– Tha Afterparty Radio
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3. About Our Station and Shows
Tha AfterParty Radio
Tha Afterparty Radio is a variety Internet based station that boasts over
100K monthly listeners as well as a growing following that tunes in using
their mobile devices. With 2 different listening stations from; Music,Talk,
Entertainment, Inspirational and Sports you can choose “Your Party”
.
A
B
SIDE
SIDE
24/7 Talk & Music
http://thaafterparty.com/
Who’s Listening?
Our target audience is comprised of
young adults and with a household
income between $30-$80K yearly.
Gender
Martial
Ethnic
46% Male
59% Single
51% African American/Black
54% Female
33% Married
27% Hispanic/Non-Black
8% Living w/Partner
19% Caucasian/White 3% Other
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4. The Brand Overview
Our Mission
Our mission is to provide on-air, online and offline content to our listeners that can serve
as a support system in bridging communities together globally through thought provoking
topics infused with music.
Our Vision
Our vision is to change the way you think about radio by providing national topics without
the same mundane music. From real people, for real people.
Our Purpose
Our purpose is to utilize our God-given talents, resources, unique understanding of technology
as a way to reach and support businesses, artists and issues that affect us globally.
Testimonial:
“I think the President sees the promotion from Tha Afterparty, you guys are reaching people.”
– Bravo TV’s Ben Tankard
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5. The Brand Overview
Broadcast Times
Current Shows
Live Shows: Monday - Saturday from 10a - 10p (CST)
Re-Air: Monday - Saturday from 10p - 10at (CST)
Podcasts of Past Shows:
A
SIDE
http://thaafterparty.podomatic.com/
A Few Station Programs
1Kingdom Radio - Straight Talk w/ TK
Bossess Brunch - Entrepreneurial and Business Advice
The Mid-Day Party - Hip Hop and Industry News
Mo Talk Sports - Daily look into the world of Sports
The Street Commitee - Local Hip Hop From Local Artist
Live Interviews
How To Tune In?
B
SIDE
http://thaafterparty.com/
Go to Shows > Pick Your Party
http://tunein.com/
Search: Tha Afterparty Radio
Go to Apple App Store
Download the “Tha Afterparty“ app.
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6. Consumer Focus
Our Desired
Listener Focus:
Young Adults
Single Adults
Youth
College Students
Christian Believers
Other Listener Characteristics:
• Internet radio and podcast listeners
• Tech savvy and own their own devices but not limited
to laptops, smart phones and tablets
• High interest in music videos
• Reads and follows entertainment and news blogs
• Social Media savvy
Our station content is geared towards
connecting individuals:
• For Businesses (Brand Exposure)
And LGBT
• For The Doubtful in Faith (Christian Programming)
between the ages of 18-40
• Music lovers
• People seeking breaking news
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7. Marketing Strategy
Direct Marketing
Text Marketing
• Radio (The A-side and B-Side of the thaAfterparty.com)
• Coming Soon
• Local Partnerships & Cross Promotional Events
• e-Blast
Public Relations
• Promotions, Contests and Give-a-ways
• Press Releases
Guerrilla Marketing
• Handbills & Flyers
• Give-a-ways (apparel & merchandise)
Digital Marketing
http://Thaafterparty.com/
https://www.facebook.com/ThaAfterpartyRadio
https://twitter.com/thaafterparty
http://twubs.com/#TAPRChat - Twitter chatroom (Live)
Hashtags: #ThaAfterpartyRadio
#TAPRChat - “Tweet Us” Live during the show!
http://instagram.com/ThaAfterparty_Radio
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8. Event Calendar: 2014
DATE
Event/Promotion
Goal
Partners
Location
JANUARY ‘14
n/a
n/a
n/a
n/a
FEBRUARY ‘14
n/a
n/a
n/a
n/a
MARCH ‘14
South Dallas AIDS Walk - 3/22
n/a
n/a
Dallas
APRIL ‘14
n/a
n/a
n/a
n/a
MAY ‘14
n/a
n/a
n/a
n/a
JUNE ‘14
n/a
n/a
n/a
n/a
JULY ‘14
n/a
n/a
n/a
n/a
AUGUST ‘14
Kingdom’s Kids
Collecting School Supplies
TBD
Dallas/Fort Worth
SEPTEMBER ‘14
High School Battle
of the Bands
n/a
DISD
Dallas
OCTOBER ‘14
Domestic Violence
Breast Cancer Awareness
Raise Money for
Cancer Research
TBD
Dallas/Fort Worth
NOVEMBER ‘14
Spiritual Fruits & Labors
Food Drive for the Homeless
TBD
Dallas/Fort Worth
DECEMBER ‘14
Kingdom Gifts
Collecting Toys for Kids
TBD
Dallas/Fort Worth
Note: Dates, Engagements & Promotions are tentative and subject to change. We’re always looking to partner with other events to help spread our engagement in the community.
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9. Partnership Opportunities
In order for our outreach to
be successful we want to
partner with other like-minded
individuals in the faith.
Current Partners
• South Dallas AIDS Walk
• Prent Media
• HBS Media - www.hbsmedia.com
• Promochics
• This could be you!
Corporate
Engagement
Marketing & Promotions
Colleges & Universities
Outreach Programs
Spiritual Leaders
Churches & Faith-based Programs
Youth Ministries
Young Adult & Singles Ministries
Music Industry (Gospel & Christian Rap Artists)
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10. Why Advertise On Internet Radio?
Internet radio is the
fastest-growing medium of today.
Internet Radio Use Increases Online Ad Responses,
Across the Board: Online and Offline
Millions of new people tune into Internet radio stations
worldwide each day, enjoying a much more varied and
diverse choice of programs than those available on
existing [terrestrial] radio stations - many such stations are
restricted by the vision of their own people, who are stuck
in the radio world of the past.
Recent Radio Research carried out by Radio Network in
August 2008 shows that 40% of Internet radio listeners
tune in at work and also at home. Almost 40% of people
also say that 5 or more of their friends also listen to radio
via the Internet each week.
Almost 45% of people surveyed had an income of over
$50,000 annually. Research sponsored by Saatchi &
Saatchi shows that radio achieves the greatest recall of all
media, with the strongest memory retention of not only
brand and company but also specific selling points.
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11. Advertising Rates
On-Air Spots (During Broadcast)
Promotions
(1x) 30-60 Seconds = $40
(Best for introducing a new product, special event or announcements
OR 2nd spot within the hour)
Live Remote = $500
(Broadcast from advertisers business or location)
1 Mention or up to 15 Seconds = $20
(Best for quick announcement or reminder)
Signage = $200
(Advertisers banner or products placed at events)
Off-Air Spots
Product Distribution = $200
(Host will distribute advertisers products or sample)
(1x) 30-60 Seconds = $20
(Best for introducing a new product, special event or announcements
OR 2nd spot within the hour)
Give-a-way = $20 per 4 mentions
(Great for prizes offered by advertisers)
1 Mention or up to 15 Seconds = $10
On-Air Promotions
(Best for quick announcement or reminder)
Infomercials = $1 per minute
(30 minute minimum)
Web Presence (on ThaAfterparty.com)
Banner Advertisement w/o link = $75 monthly
Banner Advertisement w/link = $125 monthly
Ad sizes available are located on right side column of high traffic pages.
Talent Endorsement = $150 per run
(Host specifically talks about business or products)
Audio Commercial Production $150 per spot
(Includes script Composition, voiceover and engineering)
250px x 250px
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12. Advertising Rates
Station Wide Commercial Package
2 Hour Live Broadcasting
$700.00 (30 Days)
•280 Commercial Spins (Side A & B)
•12 Social Media Posts (Twitter/FB/IG)
$500.00
•30 commercials (30 Days Promotions)
•E-Flyer Creation & Promotion
•Social Media Promotion
Host Ambassador Package
$100.00 per show (30 Days)
•On-air Mention By Host During Live Broadcast
•8 Social Media Posts (Twitter/FB/IG)
•Feature In Studio/On-Air Guest with Show Host
Additional Advertising
$250.00 (30 Days)
•Banner Ads on ThaAfterParty.com
•Clickable Flyer on ThaAfterParty.com
•Company blog post on ThaAfterparty.com
Infomercial Advertising Package
$75 (15 plays)
•Produced 120 Second Brand Message/Interview
•Soundcloud Link
Media Promotions
Social Media Management = $300 (Monthly)
* Creation and Management
Website/Online Flyer Creation = $125.00
1500 Flyers = $500.00
•Create
•Print
•Distribution
5000 Flyers = $675.00
•Create
•Print
•Distribution
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13. Make a Donation
Help support
Tha Afterparty Radio
To Reach More People!
Make A Suggested Donation through out
the year. We are granted the opportunity to
Make A Suggested Donation
Donate
Donate
Donate
Includes receiving:
Tha Afterparty Radio
T-shirt
$25
Donate
Includes receiving:
Tha Afterparty Radio
Wristband & T-shirt
Includes receiving:
Tha Afterparty Radio
Wristband, T-shirt &
On-Air Endorsement
$50
provide our services to community groups
$100
$250
and nonprofits who can’t afford promotions.
Make A Love Offering
Partner with us in allowing to keep these
Whatever donation is on your heart we
appreciate because we do this show to
further God’s calling in our lives and to help
others on their spiritual walk.
programs going and allow room for more
by making a “Love Offering” to our station.
So if you love our station’s content and
community efforts please choose from one
of 3 options to make a donation.
Thanks and God bless you for your
donation or purchase and support!
To make a Suggested Donation or Love Offering visit: www.thaafterparty.com > About > Click Donate
Make A Purchase Online
Pick up something nice for yourself or
maybe a gift for someone from our online
store. We’ll be adding new stuff all the
time. So check with us monthly for new
merchandise and cool stuff.
**Coming Soon! Pre-Order Now!**
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14. Contact Us
Mailing Address:
Music Submissions:
Tha Afterparty Radio
Email: tapr.music@gmail.com
3440 S. Polk, Suite A
Download the “Artist Bio Form” from our contact page.
Dallas, TX 75224
Use “Attn: Music Submission - Artist Name” in the subject line.
http://thaafterparty.com/
In the email tell us your Name, Song title, and what time of song it is (new single,
remix...etc.). Send MP3 files only, downloads will not be accepted. Due to the
We want to hear from you!
number of emails we receive we should response in 24-48 hours of receiving
Office: 214.531.3301
All music submissions will not be played on-air. We will however reach out to
On-Air A-Side Hot Line: 972.591.8272
your email. Please Note: All music is reviewed for appropriate content matter.
you if your song is chosen.
On-Air B-Side Hot Line: 214.717.4827
General Inquiries or Want us to be a
guest speaker at your event:
Email: info@thaafterparty.com
Socialize with us!
http://www.facebook.com/ThaAfterpartyRadio
http://www.twitter.com/ThaAfterparty
http://instagram.com/ThaAfterparty_Radio
Advertise on Tha Afterparty Radio:
Email: info@thaafterparty.com
Use “Attn: Advertise w/ Tha Afterparty” in the subject line.
Tha Afterparty Radio
Montanna Mitchem
#1 Internet Variety Station
Owner/Program Director
214.531.3301
214.531.3301
@thaafterparty
@GrupieLuv
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