In this Monster webinar, recruiting expert Amy Hughes explains how to maximize your job response and find the talent you need, when you need them. The webinar breaks down the process into three steps.

1. Maximize your
Job Response
Attract the Right Talent
and
Reduce Drop-Off

2. About the Presenter:
Amy Hughes
Director, Professional Services, Monster
Amy has over 14 years of experience working with clients in developing
successful online recruitment campaigns. Since joining Monster in
1997, she has held various responsibilities, giving her a thorough
understanding of the recruitment industry.
As Director in Monster’s Client Adoption team, Amy and her team
maximize client ROI by evaluating, documenting, and making
recommendations to improve online recruitment practices.
Her areas of expertise include employment branding, social media
recruiting, recruitment media, job posting best practices, and career site
best practices.
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3. A Complex Online World

4. Smart Practices = Improvement
In this Webinar:
Step One: Improve your Job
Posting
Step Two: Simplify the
Apply Process
Step Three: Stay
Competitive
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5. Step One: Improve the Job Posting
Optimize the Job Title:
Keep your job title searchable
> Use common, industry standard job titles
Be specific
> Include required skills and/or certifications
Avoid using questions in the title
> Makes your job less trustworthy
Avoid gimmicky terms or punctuation!
> Avoid abbreviations
> Spell out acronyms
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6. Job Title Examples
Software Engineer
Be SPECIFIC
Senior Software
Engineer- Java/J2EE
Sales Representative
Explain job type
Entry Level Sales
Representative
Sr. Clms Mgr
Use standard spelling and grammar
Senior Claims
Manager

7. Research the Job Title
Use Monster resources
> Search Monster: What titles are competitors using?
Word clouds
> Wordle.net, Worditout.com
Ask recent hires
> What criteria did they use to search?
> What was their previous title?
Ask hiring managers for input
Power Resume Search
> More accurately matches job skills and candidates

8. Create a Compelling Job Description
Establish an authentic employment brand
> Clarify your culture, work environment, mission, goals and vision
Create a clear employment value proposition
> What do we offer that is truly unique?
> How does the role showcase unique skills, interests and abilities?
> How does the role contribute to the company’s vision?
Think like the applicant:
> Why does this job exist?
> How am I a good fit?
> How does this role differ from my current position?

9. Make your Job Description a Standout
Use visuals for interest
> Call out the company mission statement
Highlight key information:
> “About the company”
> Company benefits

10. Job Description Template
The Job Summary
> The opening paragraph should spark interest
> Include a clear overview
• What’s in it for the job seeker?
> Include popular keywords
Key Responsibilities
> Clarify the job’s daily tasks
> Specify qualifications
• Years of experience/career level and/or education requirements
> Include “must have” skills from “nice to haves”
> Use second person voice
• (“You are a dynamic project manager…”)
> Create a dynamic picture of the job
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11. Download the Complete Webinar
Visit the Monster Resource Center:
http://hiring.monster.com/hr/hr-bestpractices/small-business/archivedwebinars/monster-job-posting-responsewebinar.aspx