The Sales Job Candidate Report offers a concise view of the Sales job market. This study highlights current employment trends and candidate activity across the United States and focuses on Sales professionals and recruiters looking to hire Sales talent. This report provides: An overall look at Sales market conditions and employment forecasts A look at demographics and locations of Sales talent across the United States Insight on Sales professionals and their evaluation of job opportunities

1. SNAPSHOT:
SALES
U.S. Job Candidates
Brought to you by Monster Intelligence
September 2011

2. Sales | Market Conditions
Sales Employment Trends SALES FOOTPRINT:
More than 843,800 Sales job seekers
MONSTER EMPLOYMENT INDEX
have public resumes for employers to
(Source: Monster Employment Index (MEI):
http://www.about-monster.com/employment/index/15) view on Monster
Index YoY Change Sales Reps 39%
115 15% Retail Sales 25%
110 10% Sales Managers 23%
105 5% Sales Engineers 4%
100 0%
Other Sales 9%
95 -5%
90 -10%
EVERY MONTH in the U.S.:
85 -15%
(Source: Monster Internal Data, 12-month average,
80 -20% Aug ‘10 – Jul ‘11)
J-11
J-11
J-11
O-10
N-10
D-10
A-10
S-10
A-11
A-11
F-11
M-11
M-11
Candidates viewed Sales jobs
9.9 million times on Monster.com
The Sales Monster Employment Index, which
tracks U.S. online recruitment activity, has Candidates responded to Sales jobs
reported positive year-over-year growth the past 1.2 million times on Monster.com
year.
37,600 new Sales resumes are added
Sales Employment Forecasts to Monster.com
(Source: Bureau of Labor Statistics: Occupational Outlook
Handbook, 2010-2011; Occupation Employment, May 2010)
As of May 2010, the Sales occupation
Top Keywords/Titles Searched
employed approximately 13.4 million; the 1. Sales 6. Outside Sales
sector is forecasted to grow by 6% and add 2. Sales Manager 7. Inside Sales
just under one million new roles over the 2008-
2018 decade. Nearly half of this expected 3. Pharmaceutical Sales 8. Medical Sales
growth is from retail-related roles. 4. Sales Associate 9. Sales Representative
Employment for retail sales persons is 5. Retail Sales 10. Sales Management
expected to grow by 8% to 4.9 million over the
2008–18 decade. Expansion is due to high
turnover as well as new jobs for expanding Top Skills and Certificates
operations and improved customer service.
1. Microsoft Products 6. Project Management
Employment of cashiers will experience slower
than average growth, rising 4% to 3.7 million, 2. Customer Service 7. Organization
constricted by the expansion of online 3. Sales 8. Marketing
shopping and self-service checkout systems.
4. Leadership 9. Problem Solving
Two other key Sales roles include Sales
5. Communications 10. Management
Supervisors (5% rise to 2.3 million) and Sales
Representatives, Wholesale and
Manufacturing, (7% growth to 2.1 million).
Copyright © 2011 by Monster, Inc. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, 2
mechanical, photocopying, recording or otherwise without the prior written permission of
Monster, Inc.

3. Sales | Seeker Demographics
Education Level Career Level
Post
High Exec.
Grad Student
School 6%
9% Entry- 9%
16%
Level
Cert/Voc 7%
Training
3%
4 Year
Degree
39%
Manager
2 Year Mid- 40%
Degree/ Career
Some 38%
College
33%
Experience Level Monster’s Sales Candidates…
15+ Years 25%
• 48% have a Bachelor’s
10+ to 15 Years 18% Degree or higher
7+ to 10 Years 15% • 46% are a Manager or
above
5+ to 7 Years 13%
2+ to 5 Years 18% • 43% have 10 or more
years of experience
1+ to 2 Years 7%
• Expect to earn a median
Less than 1 year 4% of $60,000 per year
Copyright © 2011 by Monster, Inc. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, 3
mechanical, photocopying, recording or otherwise without the prior written permission of
Monster, Inc.

4. Sales | Geography
The highest volume of Sales resumes are found in California, Texas, Florida and New
York. Reviewing the available talent on Monster per workforce volumes shows the states
with the most active Sales resumes; these states included New Jersey, Massachusetts,
California, Georgia and Rhode Island. Opportunities to obtain Sales candidates may be
less competitive in these areas.
Highest Volume of Available Sales Resumes
Top 10 US States Top 10 US Markets
California 14% New York 8%
Texas 9% Los Angeles 7%
Florida 8% Chicago 4%
New York 6% Dallas 4%
Illinois 4% Philadelphia 3%
Pennsylvania 4% Atlanta 3%
Ohio 4% Boston 3%
New Jersey 4% San Francisco 3%
Georgia 4% Houston 3%
North Carolina 3% Tampa 2%
Copyright © 2011 by Monster, Inc. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, 4
mechanical, photocopying, recording or otherwise without the prior written permission of
Monster, Inc.

5. Sales | Best Practices
In a recent Monster survey of more than 450 Sales professionals, respondents were asked
several questions about how they evaluate a potential job opportunity.
The responses reveal the importance of writing a concise and accurate job description. A
well-written job posting will ideally lead to a more relevant pool of candidates.
Respondents were asked what the most Sales professionals were asked about their
important criteria was in their job biggest frustrations, if any, with advertised
assessment process. Sales professionals Sales jobs. The greatest frustrations
noted the essential criteria included: included:
1. Compensation 1. Lack of response from employers
2. Location 2. Inflated requirements
3. Reputation of employer 3. Omission of key criteria
4. Work/life balance and flexibility 4. Vague job descriptions
 Include criteria which are viewed as  Eliminate potential recruiting barriers
essential to job seekers within a job that job seekers/candidates’ indicate are
posting in order to attract the most their biggest frustrations.
relevant candidates.
Respondents rated the structure of a job Sales professionals rated the following job
posting in order of importance: criteria in order of importance:
1. Requirements 1. Salary, Salary, Salary
2. Qualifications 2. Quality & Security of the Company
3. Job Title 3. Location
4. About the Company 4. What's the Work Environment Like?
5. Summary Information 5. Corporate Culture
6. Company Name (Logo/Picture) 6. Schedule/Hours - Could be PT/Flexible
7. Benefits Hours
 Structure job postings in the order in  Include information that job seekers
which job seekers/candidates read a deem important so that they can fairly
posting so the posting has the highest evaluate opportunities.
impact.
Copyright © 2011 by Monster, Inc. All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system or transmitted in any form by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior written permission of
5
Monster, Inc.

6. Sales | Want to Learn More?
Monster Intelligence offers a number of free reports and webinars that
provide relevant insights into the vital issues organizations face today
The information included in this snapshot is a fraction of the information
Monster collects. Monster partners with thousands of companies around
the globe that use Monster Intelligence data and insights to help with
strategic HR decision-making from Talent Availability to Site Selection.
Please see our Job Conditions Reports for a more in-depth look at:
> Market Conditions:
An analysis of the industry, recruiting trends, and hiring conditions
> Hiring Talent:
A look at talent, including their desired occupations; skills, career, education and
experience level; national concentration; and current job search conditions
> Supply and Demand Analysis:
A comparison of talent supply and talent demand across numerous elements,
helping recruiters to identify opportunity and challenge areas; analysis includes
occupations, job/resume requirements, qualifications, and compensation
To access a full line of research visit the Monster Resource Center at:
http://hiring.monster.com/hr/hr-best-practices/market-intelligence.aspx
To find out more about
Monster Intelligence, contact your
Monster Representative at
Monster is the primary source of information for this report; 1-800-MONSTER ext. 6333 or
it should only be interpreted as a definitive activity report on
Monster and its subsidiaries. email: intelligence@monster.com
6

7. Monster, the premier global digital employment solution for more
than a decade, inspires people to improve their lives. With a global
presence, Monster works for everyone by connecting employers with
quality job seekers at all levels and providing personalized career
advice to consumers globally.
Monster For more information visit
www.monster.com or call your
5 Clock Tower Place local Monster Representative.
Suite 500 1-800-MONSTER (666-7837)
Maynard, MA 01754