NowHere - Raising community awareness

Now and Here
Writer:
Perus Saranurak
Raise Community Awareness
(from designers to facilitators)
Volume 2 - Futures of Sociability
MA Design Futures and Metadesign, Goldsmiths, University of London, UK

Volume 2 (2014)
Futures of sociability
MA Design Futures and Metadesign, Goldsmiths, university of London, UK
Cover image:
Milmark Grove: community along the way to Goldsmiths
by Perus Saranurak
“In the morning I always walk to Goldsmiths on this road, and the people
living here always greet me “Good morning”. It is different from Bangkok,
no one greets me.”

Now and Here
Raise community awareness
Designers → Community Facilitators
“How can designers inspire the members
of a community to raise their community
awareness?”
Writer:
Perus Saranurak
MA Design Futures student
[Product designer and Metadesigner]
Reader:
Sustainable design students
Social Enterprise
Policy makers
MA Design Futures programme
Goldsmiths, university of London
2nd
edition

MA Design Futures and Metadesign, Department of Design, Goldsmiths,
University of London, United Kingdom
http://www.gold.ac.uk/pg/ma-design-futures/
Perus Saranurak, 2014
First edition printed on 16th
January 2014
Revised and updated edition printed on 17th
July 2014
Design by Perus Saranurak
Printed and bound in London by Perus Saranurak

To Hannah Jones, Mathilda Tham and John Wood,
who extend my perspective of futures and design possibilities
To my family,
who give me the freedom to think, and always support
To you,
who think better futures can be created by us

Content
Preface...........................................................................................................................viii
About writer.................................................................................................................x
Glossary........................................................................................................................xi
Nowhere........................................................................................................................... 1
Speed culture ...............................................................................................................2
Lonely together ...........................................................................................................3
“Nowhere” or “Now and Here” - Where are we?................................................4
We are Now and Here...................................................................................................5
What is community?...................................................................................................5
The community motivation ........................................................................................7
Rebuild community awareness ................................................................................8
Design for Togetherness...........................................................................................10
Community from making......................................................................................... 11
Community from sharing.........................................................................................12
Community from helping.........................................................................................13
Conclusion .....................................................................................................................14
Self-reflection .............................................................................................................. 15
Appendix ........................................................................................................................ 17
Working processes
Reference.......................................................................................................................21
Bibliography ..................................................................................................................22
Image reference ...........................................................................................................23

The
tack
awa
shif
wor
toge
Key
Abo
Afte
rese
Pros
anti
Pros
mom
This
com
Post
key topic
kle the p
areness in
ft the rol
rkshop, an
ether, und
word: Com
out this e
er my 1st
earching
sumer (an
i-consume
sumer fro
mentum t
s essay w
mmunity a
tgraduate p
at Golds
c of this e
roblem o
n the com
e of "de
nd lets the
der the co
mmunity,
essay
essay, Ha
about su
n active c
erism. In
om an indi
o activate
FIGUR
will focus
wareness
P
project work
smiths, Univ
essay is Fu
of the neg
mmunity. I
signers" t
e member
oncept of P
Collabora
Hacking Ha
ustainabilit
consumer)
this essa
vidual sca
e commun
RE 1: TETRAH
on the
(figure 1)
viii
Preface
k in MA Desi
iversity of Lo
utures of S
gligence
n terms o
to be "fa
rs in a com
Prosumer
ative desig
appiness:
ty, I am
) and alte
ay, it ten
ale to a co
nity
EDRON MAPP
effects o
). Also, it w
e
ign Futures
London, Lond
Sociability
on the e
of designe
acilitators
mmunity c
r (an active
gn, Prosum
sustainab
intereste
ernative li
nds to ex
ollaborativ
PING OF THIS
of techno
will sugge
and Metade
don, UK.
y. This ess
nvironme
er, this es
", from o
can develo
e consume
mer, Metad
bility from
ed in the
ifestyle w
xtend the
ve scale –
ESSAY
ology dev
est some s
design
say focuse
ent by ra
ssay tend
object to
op their li
er)
design
m inside
e concept
which base
e concep
designing
velopment
strategies
es to
ising
ds to
the
iving
out,
t of
e on
t of
g the
t on
and

ix
practices which are used for regenerating the community awareness; to
bring the locals together by sharing and co-creating - “How can designers
inspire the members of a community to raise their awareness in living
together?”
[The readers]
In these days the role of designers has more potential in developing
society. The design students should have the community awareness, and
thus they know how to use design to enrich the community. This essay
focuses on sustainable design students as the main readers.
Also, this research could be the early stage of my professional aspiration
in being a part of community development. For the next steps, I would
like to develop this idea to match with the Bangkok contexts, my
hometown, and create the strategies to raise the community.
Consequently, it could become the concept of a social enterprise or
workshop, awareness and to solve some social problems there.

x
About writer
Perus Saranurak was born in Thailand in 1985. He studied Industrial Design
at King Mongkut’s Institute of Technology Ladkrabang in Bangkok,
Thailand, and worked as a product designer in Product and Branding
design consultancy for 3 years.
Before he came to Goldsmiths, he was suffering from the design role,
which has to keep allure consumers to buy more and be endlessly
unsatisfied. The identification of newness, lack and status has been used
to drag consumers far from sustainable happiness. Then he has studied
Buddhism and meditation for understanding its perspective of life and
happiness.
In 2013-14 he was studying in MA Design Futures and Metadesign at
Goldsmiths. There is a tipping point for shifting his perspective and
thinking framework about design.
Perus Saranurak
MA Design Futures + Metadesign (2013-2014)
http://designfutures2013.tumblr.com
He enjoys exchanging ideas, experiences and perception with readers.
Contract:
Email: more.openmore@gmail.com
https://www.linkedin.com/in/perus
https://goldsmiths.academia.edu/PerusSaranurak/
http://cargocollective.com/monkix

xi
Glossary
Now and Here - the perceptions of time and space at the present; the
perception of time is the sense in a linear sequence between pass and
future; and the perception of space is the sense in addressing the
location and the geographical distance.
In these days, both of them have been distorted and confused by the
technology in transportation people and information. And it relates to
isolation and social problem, which will be explained in this essay.
Alienation - Karl Marx said that the alienation of labour is incredibly
important in how people think about the connection to what they are
doing. Ariely (2012) says if one person do all 12 steps of producing a pin,
he or she cares about the pin. But if one makes only one step every time,
maybe he or she doesn't care as much.
Awareness - Consciousness in remembering of how important of things
may have been forgotten.
Community - An interactive group of populations in a common
environment. Local relate to location.
Community Awareness and Togetherness - The perception of value from
interdependence with other persons in a common location. [I did not use
“local” because I want to emphasise the sense of collaboration.]
Metadesign – a self-defining frameworks helping designers [as everyone
could be] to change paradigms in many scales. In terms of designing,
metadesign shifts the role of designer from designing to facilitating the
group of people to create a collaborative design.
Collaborate - The process of two or more people working with each
other to achieve shared goals.

MA Design Futures, Goldsmiths, University of London
1
Nowhere
A lack of the community awareness
[Good nowhere]
“Good morning” is just a general greeting word, but it also makes us to
consider to the surroundings and time. In this chapter I will explain the
meaning of a community and the movement of community when the
technologies draw us to be less concerned about space and time.
Time and space in term or technology
FIGURE 2: SPEED CULTURE
[Technological influences]
Life in these days seems to be more convenient by the swift technological
development of transportation and communication (figure 2). These
technologies enable us to be independence from the limitation of the
physical dimensions (time and space). The ways of living and working
become more independent. As we can see the clear evidence in 21th
century, there is the increase of freelancers who decide not to go to work
in an office, but, instead, they prefer to stay in a café or their house. Also,
you can do a business while you are on the vacation. These mean,
beneficially, we can work any place and contact others at any time.
Furthermore, Goodwin (2009: 65) explains about the relationship between
the people in the community, in the changing of technology, that “Social

Now and here: raise community awareness
2
diversity has also allowed for the development of new ties that go beyond
the local area”.
Speed(+) = Distance(+) / Time(-)
In physic, when the distance is longer and the time is shorter, it
means the speed increases. Thus, the technological effect, affecting
how we live and think, could be called ““Speed Culture”
Speed culture
On the other hands, this situation speeds up our lives. According to
Dominic Strinati (1992), he explains about this circumstance that because
the speed and scope of modern mass communication and transportation
could distort and confuse the ‘sense of space and time’ by using media as
a significant example. Until now the technology and media tend to lead us
to lose the sense of space and time. It could be meant now we do not
have to belong to them. In the other words, we less concern the
surroundings, which appear in front of us, and we become alienative, less
related to what we have done. Dan Ariely explains about alienation in the
industrial revolution period that in that time the idea of Adam Smith was
more correct than Karl Marx; the productivity is more important than the
meaningfulness of labours. Consequently, this progress directs us to live
isolated.
[We to me]
Moreover, technology tends to replace a human relationship because It
has been created to replace human works and to extend the human’s
capability to complete tasks with less people or by an individual. This
situation has a significant effect in the evolution of the relationship in
community. According to Homans (cited by Crow 1997, p.19), he revealed
the effect of the modernization in 1951 that “The need for neighbours to
work together became much less than it had been”. Consequently, the
world becomes ‘the post-place community’ coined by Bradshaw (cited by
Brennan 2013, p.12) and he explained “community so defined has,

3
historically, shared boundaries with one’s geography of residence (town,
neighbourhood, city), but today the loss of place identity does not imply
the loss of community since solidarity among people no longer needs to
be tied to a place”.
FIGURE 3: LONELY IN BIG CITY
Lonely together
Why living in a big city with many people can make people feel lonely
more than living a small town? Thinking about a regular office worker’s
life in the big city; waking up in the morning; hurry commuting to work in
a closed box, such as a private car or even the public transportation;
working in another closed box; and going back and locking ourselves
inside another box, called private space; and enjoy watching the world
outside through cables or an internet, which are an indirect or second-
hand experience, and chat with the online friends.
[Living in isolated paradigm]
This speed routine distracts people from directly experiencing the reality
world, which has many people living together, but ignores each other and
labels them a ‘stranger’. The decreasing of awareness in the community
relates to the consciousness of space and time, which is distorted
indirectly by technology and media. The inhabitants thus seem to be less

4
concern in their environment; both the nature and the human such as
communities, neighbours and families because they feel that they can
escape into hyperreal worlds sometime, so they do not need to take the
responsibility to care or improve the community area, and it sometimes
affect back to the inhabitants’ living quality. Following this paradigm, the
Zion in The Matrix where everyone lives in individual bag and plugs
themselves in hypereality, would be possible in our futures.
[Concealed problem]
Mental abandons of local responsibility
Moreover, this social phenomenon possibly could become the problem in
the living areas because it leads local areas to be less considered by the
inhabitants, who probably leave the responsibilities in their land to the
mayors and government. Further, when the area was left, a problem can
happen and become more serious without anyone noticing, especially
drug and crime problems.
“Nowhere” or “Now and Here” - Where are we?
The paradigm, which leads us to a lack of the community awareness,
supposes to be changed. In Buddhist meditation, the trainees have to
practice their mind by focusing on the present state of being and doing. In
this essay, this consciousness would be represented as “Now and Here”,
In the next chapter this essay will explain the designing roadmap for
raising community awareness from ‘Nowhere’ to ‘Now and here’.

Eve
con
fund
and
com
awa
cho
prov
essa
awa
Wh
As
peo
sup
live
Acco
“com
n the pr
cern in t
damentals
sociabilit
mpared to
areness w
ose the b
ve the aw
ay aims t
areness. Fi
at is com
a general
ple in sam
portive be
as a comm
ording to
mmunity n
MA Desi
W
ogress of
the comm
s of living
ty. As a m
a fertiliz
would be
best schoo
wareness
to make
irstly, we h
mmunity?
l underst
me area ex
ehaviour h
munity for
o Kester (
not as ‘an
gn Futures, G
We are
Comm
f develop
munity, th
g and grow
metaphor
ed soil, w
obviously
ol for thei
of comm
the read
have to re
FIGU
anding, c
xchange an
has develo
r survival.
(2004, p.1
n existing s
Goldsmiths,
5
Now a
munity awa
pment wo
hough com
wing, esp
(figure 4
which is go
y shown w
ir child. T
munity has
der clear
ealize the
URE 4: PLANT
community
nd suppor
oped hum
158-159), h
social rela
University of
nd He
areness
[Grow
ould lead
mmunity
ecially in
4), a good
ood for g
when par
his could
s a long
rly under
meaning o
TING
y happen
rt each ot
an to beco
he explain
ation’ but
f London
re
wing commu
humanit
is still th
terms of
d commun
growing tr
ents try
be a good
term imp
stand the
of “comm
ns when t
her. Cons
ome a soc
n the com
t as a ‘call o
unity aware
ty to be
he conce
f environm
nity could
rees. And
their bes
d evidenc
portance.
e commu
unity”.
two or m
sequently,
cial animal
mmunity
or appeal
ness]
less
rned
ment
d be
this
st to
ce to
This
unity
more
this
l and
that
l to a

6
collective praxis’ ”. This could mean the co-activities, such as
collaboration, participation or sport, are more important for being a
community than merely the status, living in the room next door. The
members’ interaction and participation possibly build up a network of
relationship and then it will become a community. Moreover, some artist
creates an event for improving the city by gathering the diverse roles in
that city and let them exchange their opinions (Kester, 2004, p.1-3).
“The future is not some place we are going, but one we are
creating. The paths are not to be found, but made. And the activity
of making them changes both the maker and the destination.” -
John H. Schaar
[Together we can]
From this statement, a good community is not difficult to if the members
participate. As a same metaphor, after soil grows the trees, the trees also
would conversely protect the soil and make that area become plentiful.

7
The Community Motivation
Design involvement in raising community awareness
The community awareness seems to be important and beneficial for the
members. So In this chapter, I will write about how the community
members can participate and create a better community. As In Tony Fry
(2011, p.xi) states in the beginning of ‘Design as politic’ that “future has to
be made, not assume as given”.
Designers support the community for raising awareness?
As a metadesigner, I love exploring the potential of design in different
frameworks. According to Alastair Fuad-Luke and Tony Fry, they have
shown interesting design capacities which could be used to redefine the
role of a designer and show the new side of the interaction with the
societies in their books, ‘design activism’ and ‘design as politics’:
“Over the past few years, several design approaches are emerging to
challenge the sustainability agenda and look beyond eco-efficiency.
These include co-design, social design, slow design and
metadesign.” (Fuad-Luke, 2009, p.77)
“…ddesign gives material form and directionality to the ideological
embodiment of a particular politics. … ddesign expresses power
materially and in ways that shape how people interact and
ontologically prefigures their material culture and economy.” (Fry,
2011, p.6)
Moreover, from studying metadesign in MA Design Furues, there are many
methods in metadesign which could be used to develop communities and
bring the members to collaborate working.

8
Rebuild community awareness
[Bring back the sense of community]
According to previous chapter, Kester suggests that the interaction and
participation in the community will build community. This reminds me the
experiences of lunch parties which the Goldsmiths tutors sometime ask
the students to bring their traditional meal for sharing a lunch (figure 5).
This could be the example in earlier creating community in the university.
Furthermore, to bring back the sense of community, this essay will focus
on how to encourage the community members to take an action with
other members.
FIGURE 5: LAUNCH PARTY
[What can motivate people to work?]
Generally, the economic system looks at an employer in very flat
dimension which only use money to motivate workers. However, Dan
Ariely (2012) explains about a good feeling in the working in his TED talk
that the motivation for working is not only money. He states it also has

9
other 6 aspects in giving the meaning in their work: Meaning, Creation,
Challenges, Ownership, Identity, and Pride.
From these working aspects, they have a potential for encouraging the
members in the community to participate an activity or an event in
community development, and they could achieve the different
motivations from their routine career.
[Roles]
On the other hands, by working in the group, it is necessary to have a role
for staffs. Vanessa Miemis (2010) supported “As we become more
interconnected and accessible, we need to be able to search for each
other not only by topic of interest, but by the types of people with whom
we’d like to collaborate”, and (figure 6) she categorizes the different roles
for collaboration. Moreover, she shows the remarkable tool for
collaboration as a web-based system.
FIGURE 6: ROLES FOR COLLABORATION

10
Design for Togetherness
Designers → Community Facilitators
“If you give a fish to a human, you will feed him for a day - if you give
someone a fishing rod, you will feed him for life” (Chinese Proverb)
Metadesign extends this notion to “if we can provide the knowledge, the
know-how, and the tools for making fishing rods, we can feed the whole
community” stated Fischer (2003). Metadesign will advance design
framework for sociability; designer does not stand in the role of a
provider but play in the role of a facilitator. In this role, the designer has a
higher potential to gather members in the community and to encourage
them to work together.
“How can designers inspire the members of the community to raise their
community awareness?”
[From small action goes big]
In terms of actions, there do not always invest a lot of money or time.
Dov Seidman gives some example in his talk ‘The Era of Behaviour’ on 31st
Oct 2013. He says the current communication technology can support
individuals to make a big change. For example, only one tweet from a
nine-year-old girl who complains about an unhealthy meal at school can,
consequently, create the policy for healthy meals in many US schools in a
few years. It shows that even a small action can change the community,
and the community could improve if the members consider.
Community Participation
Making
Sharing
Helping

11
Community from making
Nowadays, social system tends to dislocate the production from
consumption. The CEO of IDEO, Tim Brown (2009, cite by Tham, 2013)
notices that the every interaction should has a balance between ‘taking’
and ‘making’. However, our current lifestyle can lead to unsustainable
consuming because we are only “making” in our job, but “taking” from
everywhere. Therefore, he supports to be able to measure the ability to
consume compare ability to create. However, the alienation in our work
system obstructs us to realize our “making” ability. Designers have a
capability to enrich the making lifestyle and re-balance both “taking” and
“making” in a society.
[Open workshop]
Now the technology of production has been developed much more in the
small scale, such as 3D printing and Audrino. There is some building that
provides the space for doing making activities in the community.
FIGURE 7: LONDON HACKSPACE
The ‘‘London Hackspace’ (figure 7) is an open-workshop which is a well-
organize service design, and welcomes everyone to participate in learning
and making own projects. I visited there and interviewed the members in
June 2014. Most of them are living around the workshop’s area, and come

12
to do their hobby after their work, here is like a club which the member
can share idea for making stuff and they become friends.
To spend time to create things happened as a hobby is type happiness, I
wrote in Hacking Happiness (2013). As product designers, we can work
with the folks as a consultancy. Growing the seed of Prosumer into that
community. For the individual Prosumer concept, it encourages the
attitude of makers by providing tools and environments for making. Also,
the open workshop brings people in a community around it get together,
and share ideas to learn how to make from each other. There is the
Prosumer community.
[Re-language Ownership]
Community from sharing
There is the decline of the trend of individual ownership. Co-ownership
or sharing behaviour becomes the new alternative way of consumption.
According to Lada Gorlenko’s article (2013) ‘How To Design For The
Sharing Economy’, Consumers tend to less interested in owning the stuffs
for the long-term. She mentions people no longer only share their news,
but now many people start sharing their stuff via their networks. She has
coined it ‘Collaborative consumption’ when the consumer increasingly
consumes via renting and sharing. The change of ownership definition
could make the community can one consuming unit.
“The phenomenon is also about creating a new type of peer-to-
peer commerce, making meaningful connections, and establishing a
sense of trust among those involved.” (Gorlenko, 2013)
In durable emotional design, Chapman (2005) introduced an approach of
sustainability that "not [only] a design of durable products, but the design
of durable meaning and value that product deliver". From my
metadesigner role, Designers can design the meaning of connection and

13
togetherness to encourage the new perception and behaviour of co-
ownership; Design collaborative experiences; Design for organizing a co-
schedule and co-resources.
Community from helping
Design the platform to support people who want to support others. The
Metro Police Volunteer (MPV) could be a good example of this aspect in
the UK. - http://www.metpolicecareers.co.uk/volunteers/
[Voluntary police]
In 2001, The metropolitan police established the MPV programme in which
the community members can be a volunteer to lend their skill and free
time to make their community safer. By the interconnection between
police and community, it can create better relationships and improve
their services which both are beneficial.
This programme has a good feedback. Some volunteer says this is a
chance to better understand their own community. Moreover, Mahmud
Rahim, the MPV manager, says the volunteers would receive the
rewarding experience where they have the sense of give something back
to the community.
Further examples
By focusing on some projects on improving society, these could be the
best example about design practice in society. These are other project
encouraging the members of a community to support each other.
Brixton pound - to support the local economy by communities can
raise community awareness.
Time banking - using time as currency, which can withdraw and
deposit. Spending ‘time’ from helping others.
Design against crime - design practices for addressing security in
society. - http://www.designagainstcrime.com/
Bespoke - using design for improving the intercommunication in
the neighbourhood level. - http://www.bespokeproject.org

14
Conclusion
Community is created by the participation of the members. In terms of
designer, this essay shows that design for community is not difficult or
complex, but the designers have to understand the role of design for the
community because it has the different perspective of designing for the
economy - from designing objects to designing activities, tools and
scenarios. Design can let people think beyond themselves and
consumerism, and it facilitates community members to be Prosumer and
to collaborate with others.
From my design experiences, designers have a capability of thinking and
doing to lead sustainability in the community.. I believe that sustainability
should start from the inside, from awareness. The role of sustainable
designers is to awake this awareness and facilitate their sustainable
needs.
Now and Here is just one of many design aspects which would like to
encourage designers to consider and involve in developing areas and
communities. Finally, I hope some examples and design approach in this
essay could inspire you to give, share or support your community. ;)
[Good Now, and Good Here ]

15
Self-reflection
[Background]
Whilst working on this essay, it has developed my perceptions about
sociability and my designer’s role. This essay seems to be my self-criticize
because many of my designs are environmental and community careless.
That reflects my perception of sociability, I always live isolated. I was
born in the period of developing personal computer, and also my family
provides a private space for all members for letting everyone free to learn
and do by themselves. One the other hand, my family lives quite
separately in our private even sharing the same roof. Personally, I rarely
feel I belong to this house. By lacking of awareness, this leads me to do
not much concern in improving my living area because it is not my
responsibility.
Furthermore, this experience could be scaled up into the level of
community or nation. The members in the community in these days tend
to live more separately. The decline of local community awareness has
affected on city development. This community relationship would create
the ignored space where members do not take a responsibility for it and
leave it to the government.
This might be the serious problem in the future. So, in this essay I explore
the meaning of community awareness and the opportunities to
participate in regenerating area, which could help me understand about
the “sense of community” clearer, starting at fixed myself.
[Profession]
Moreover, while studying, I found this topic can extend my designer role.
The community is the coherence between my profession of product
design and metadesign. Nowadays, designers have opportunities to play
in the bigger role, such as in a critical role, activist role, political role,
rather than an economic role. This opportunity could enable designers to
help community to analyse problems and develop the system.

16
[Futures]
Furthermore, this topic would be helpful to envision the design potential
for young designers. I wrote this essay as a material for educating design
students about the shifting of relationship and space which can develop
into a sustainable community. While I am studying in ‘MA Design Futures’
at Goldsmiths, the methods and knowledge in this program can develop
my profession to be a lecturer and design teacher. Especially, this essay
topic would be a relevant issue for design students to holistically
understand the design role in terms of sociability. Nevertheless, it can
reflect I believe that, to develop the community, designers have to have
community awareness first, and then they would design anything with
sustainable perspective.
This would be great if this essay could be read by the others, not only
students, and it can inspire them to consider their community.

17
Appendix
Working processes
Exploring meaning
To understand the topic ‘Futures of Sociability’, I looked for the
definitions of ‘sociability’ in different sources to exploring the concept
and create alternative ideas, as eepistemology
Dictionary definitions
Sociability
Noun
1. The act or an instance of being sociable.
2. The quality, state, disposition, or inclination of being sociable.
Origin: 1425–75; late Middle English; see ‘ssociable’, ’–iity’
Sociable
Adjective
1. Inclined to aassociate with or be in the ccompany of oothers.
2. FFriendly or aagreeable in ccompany; companionable.
3. CCharacterized by aagreeable companionship: a sociable evening at the
home of friends.
Noun
4. Chiefly Northern and Midland U.S. an informal social gathering,
especially of mmembers of a church.
Origin: 1545–55; <Latin sociābilis, equivalent to ssociā ( re ) to unite + --bilis –ble
From book Social by social p.6
The word ‘‘social’ is often used to imply all the various work that goes on in
the public and third sector, and by individuals, to improve the world
around us, care for each other, create value for communities and tackle
the problems and inequalities of the world.
(Social enterprise. Social conscience. Social problems.)

18
And ‘‘social’ is also used by technologists and the media to refer to the
new two-way communications technologies available via the internet and
digital technologies. Communications which create society, strengthen
relationships, support social interactions.
(Social media. Social network. Social infrastructure.)
Vocabulary mapping
FIGURE 8: VOCABULARY MAPPING OF ‘SOCIABLE’
[This step is like to find an unknown]
These are some examples of my epistemology method. The diverse
sources help to understand the meaning and perception of ‘sociability’ in
broad perspective. Moreover, I really like the ‘Vocabulary Mapping’ (figure
8) because it reveals some surprising relations, following the word
synonym, which give a new way to understanding and interpretation.

MA Design Futures, G
FIGUR
Goldsmiths,
19
RE 9: IDEA MA
University of
APPING
f London

Map
Map
and
help
Be s
Afte
con
guid
pping key
pping tool
the comp
ps to comm
specific
er analysin
clude all
deline for
Grand q
raise th
No
yword
s (figure 9
plex relatio
municate
FIGURE 10: H
ng, I have
ideas by
my essay
question:
eir awaren
FIGURE 1
BY GRA
ow and here:
9, 10) are
ons betwe
with othe
HOLISTICALLY
e to conv
y generat
topic.
“How to i
ness in thei
11: FOCUSING
AND QUESTIO
raise commu
20
very usef
een many
ers and cre
Y MAPPING &
erge som
ting grand
nspire the
ir living are
G ON THE PU
ON AND TETR
unity awaren
ful for ana
keywords
eate diver
& TETRAHEDR
e relation
d questio
e members
ea?”
RPOSE AND R
RAHEDRON M
ess
alysing and
s. By visua
rse creativ
RON MAPPING
ns which
ons which
s of a com
RELATION
APPING
d clarify i
alizing idea
ve scenari
G
relate. Th
h will be
munity to
deas
as, it
os.
hen I
the

21
Referennce
Ariely, D. (2012) What Makes Us Feel Good About Our Work?. TEDx, Rio de la Plata.
http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_o
ur_work.html [accessed 05/01/14].
Brennan, M.A, P.Z.C. Frumento, J.C. Bridger and T.R. Alter (2013) ‘Introduction: Theory,
Practice, and Community Development’ In M.A. Brennan, J.C. Bridger and T.R. Alter (eds.)
Theory, Practice, and Community Development. New York: Routledge. pp.1-7.
Chapman, J. (2005) Emotionally durable design: Objects, experiences and empathy.
London: Earthscan.
Crow, G. (1997) ‘Sociological Perspectives on Neighbouring and Community’ In P.
Hoggett(ed.) Contesed Communities: Experiences, Struggles, Politics. Briston: The
Policy Press. pp.17-30.
Fischer, G. (2003) Meta-Design: A Framework for the Future of End User Development
(EUD). http://l3d.cs.colorado.edu/~gerhard/presentations/eud-meta-d-slides-final.pdf
[accessed 05/01/14].
Fry, T. (2011) Design as Politics. Oxford: Berg.
Fuad-Luke, A. (2009) Design Activism: Beautiful Strangeness for a Sustainable World.
London: Earthscan.
Goodwin, R. (2009) Changing Relations: Achieving Intimacy in a Time of Social
Transition. Cambridge: Cambridge University Press.
Gorlenko, L. (2013) How To Design For The Sharing Economy. Fast Company.
http://www.fastcodesign.com/1672396/how-to-design-for-the-sharing-economy
Kester, G.H. (2004) Conversation Pieces: Community and Communication in Modern
Art. California: University of California Press.
Metropolitan Police Service (2013) Met Police Volunteers. Metropolitan Police Service.
http://www.metpolicecareers.co.uk/volunteers/ [accessed 10/01/14].
Miemis, V. (2010) FRAMEWORK FOR A STRENGTHS-BASED SOCIETY. Emergent by
Design. http://emergentbydesign.com/2010/03/09/framework-for-a-strengths-based-
society/ [accessed 03/01/14].

22
Seidman, D. (2013) The Era of Behaviour. The RSA (Royal Society for the
encouragement of Arts, Manufactures and Commerce).
http://www.thersa.org/events/audio-and-past-events/2013/the-era-of-behaviour
Social by social team. (2009) Social by Social: A Practical Guide to Using New
Technologies to Deliver Social Impact. : Nesta Innovating Public Services.
Strinati, D. (1992) ‘Postmodernism and Popular Culture’, Sociology Review. vol.1, no.4.
Tham, M. (2013) ‘Design, Lifestyles and Sustainability’. Metadesign and Futures of
Sustainability. Goldsmiths, London, 11 Nov 2013.
Bibliography
Bourdieu, P. (1986) The Forms of Capital. http://www.marxists.org/reference/
subject/philosophy/works/fr/bourdieu-forms-capital.htm [accessed 05/01/14].
De, B. E. (1985) Six thinking hats. Boston: Little, Brown.
Diener, E and R. Biswas-Diener (2008) Happiness: unlocking the mysteries of
psychological wealth. Oxford: Blackwell.
Illich, I. (1990) Tools for conviviality. London: Marion Boyars Publishers Ltd.
Miemis, V. (2010) Guidelines for Group Collaboration and Emergence. Emergent by
Design. http://emergentbydesign.com/2010/07/01/guidelines-for-group-
collaboration-and-emergence/ [accessed 03/01/14].
Schumacher, E.F. (2011) Small is Beautiful: A study of Economics as if People Mattered.
London: Vintage.
The happiness formula (2006) Presented by Mark Easton [Channel] London: BBC-2.

23
Image reference
Figure 1: tetrahedron mapping of this essay. by author
Figure 2: speed culture. http://debsmccann.files.wordpress.com/2010/03/mary-
street-milk-crates.jpg
Figure 3: lonely in big city. by author.
Figure 4: planting. http://www.tried-and-true.com/new/wp-content/uploads
/2010/10/herb-garden.jpg
Figure 5: launch party. by author.
Figure 6: roles for collaboration. http://emergentbydesign.com/2010/03/09
/framework-for-a-strengths-based-society/
Figure 7: London Hackspace. https://www.flickr.com/groups/londonhackspace
/pool
Figure 8: vocabulary mapping of ‘sociable’. http://www.visualthesaurus.com
/app/view
Figure 9: Idea mapping. by author.
Figure 10: Holistically mapping & Tetrahedron mapping. by author.
Figure 11: focusing on the purpose and relation by grand question and
tetrahedron mapping. by author.

NowHere - Raising community awareness

NowHere - Raising community awareness

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie NowHere - Raising community awareness

Ähnlich wie NowHere - Raising community awareness (20)

Mehr von Perus Saranurak

Mehr von Perus Saranurak (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

NowHere - Raising community awareness