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30 SEKUNDOWE
WPROWADZENIE
do slow marketingu
ŻYJEMY W
CUDOWNYCH
CZASACH
MOŻEMY DOKŁADNIE
MIERZYĆ REZULTATY
NAMIERZAĆ KLIENTA
TAM GDZIE JEST
WIEDZIEĆ
CO ROBI
I
WCIĄGAĆ GO W
RELACJE
I ŚCIGAĆ
REKLAMĄ
PO CAŁEJ SIECI
ALE
JASNE I PROSTE
WSKAŹNIKI
≠ ZNACZENIE MARKI
WYSOKI WSKAŹNIK
ODPOWIEDZI
≠ EFEKT SKALI
KREATYWNE INNOWACJE
≠ AKTYWACJA MARKI
CZY TA SYTUACJA
WYDAJE CI SIĘ
PRAWDOPODOBNA?
Mężczyzna: Oczywiście Kochanie,
kocham Cię.
Kobieta: Więc dlaczego mnie
zdradziłeś?
Mężczyzna: Wpadłem do Ciebie, nie
było Cię. Ale Twoja sąsiadka akurat
miała promocję, więc skorzystałem.
Albo: mężczyzna naprzeciwko półki z mydłami w supermarkecie.
Odkrywa, że nie ma jego ulubionej marki:
Mężczyzna: Gdzie jesteś kochanie?
Głos zza półki: Skończyłam się chwilowo.
Mężczyzna: Nieee, proszę nie rób mi tego. Potrzebuję
Cię, Twojego zapachu, Twojego wyglądu.
Głos: Nie!
Mężczyzna: Nie mogę bez Ciebie żyć. Nie wezmę
prysznica, dopóki nie wrócisz!
JAK ŻYĆ?

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