On October 24th, 2013, Monique Pouget spoke at Pubcon Las Vegas about motivating a team to create compelling content. From planning and research to promotion and tracking growth, here's everything you need to know about inspiring your team by become better bloggers!
3. First
Off
–
Who
am
I?
Monique Pouget
Director of Content Strategy
@moniquethegeek
linkd.in/mpouget
gplus.to/moniquepouget
thunderseo.com/blog
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
4. CONTENT
STRATEGY
“Plans for the creation, publication, and
governance of useful, usable content.”
- KRISTINA HALVORSON, CONTENTSTRATEGY.COM
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
5. Start
here
ANALYZE
&
OBSERVE
BUILD
ONLINE
COMMUNITY
MEASURE
MONITOR
&
ENGAGE
Content
Strategy
Framework
SPREAD
THE
WORD
ESTABLISH
GOALS
DEVELOP
STRATEGY
AKA
Content
MarkeCng
CREATE
VALUE
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
31. “Knowledge is the first value of our
company. Without reading and blogging,
we don't grow, we don't add value to our
community, and we can't make a
difference in our clients' businesses.”
Mackenzie Fogelson
Owner & Fearless Leader - Mack Web Solutions
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
32. “My go-to team motivational method is in the form of a
pump up speech. When it comes to motivating a group
of people to contribute to something collective, I have
found it is important to emphasize impact. People need to
feel like what they do gets noticed and matters, same
holds true for what they don't do. Sometimes they have
to be "get in the game" talks. In my experience when the
team I lead sees how much I care, when I use my own
struggles and failures to relate to what they are
experiencing, this tends to hit home.”
Brittan Bright
Director of Client Strategy - iAcquire
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
33. “Whatever's going on in the industry, we
always end up talking about it while
playing darts, eating lunch, drinking
beer, etc. and my constant refrain is
"That would be a good blog post."
Sometimes it just takes looking at it in
a new way to realize the potential."
Courtney Seiter
Community Manager - Raven Tools
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
34. “I find it really helpful to have a physical
calendar in the team's space with visual
reminders for the whole team. If the
calendar is not made public, people are
generally more willing to disappoint
themselves. But if you make it public, the
whole team is expecting a post and no
one wants to let their
team down.”
Bekka Palmer
Magic Maker - Tattly
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
35. “Be a nice pest. The squeaky wheel gets
the grease, but no one likes the wheel very
much. It's important to keep on top of
people for blog posts, but be sure to also
emphasize there is no pressure.”
Mary Weinstein
Director of Content - CPC Strategy
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
36. “I send out a weekly Kahena
AwesomeSauce email rounding up all the
great things we do and some of the cooler
projects and feedback we have gotten
from clients.”
Aaron Friedman
Director of SEO - Kahena Digital Marketing
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
37. “We actually require those on our search
and social teams to blog once a month as
part of their employee development. When
someone's post does well, whether it's a
mention by someone super cool, a great
comment, or just a lot of shares, we'll send
out a company-wide email
congratulating them and
showcasing why their post
did well.”
Casie Gillette
Director of Online Marketing - KoMarketing Associates
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
38. “Feedback gives contributors the confidence
to keep going and makes them less afraid to
run new ideas by you. So if you genuinely like
something, make sure you let them know and
don't be hesitant to share, not just like. Likes
are cheap and easy, but I feel like sharing and
writing even a sentence to go along with it
shows that you give a damn.”
Kiran Umapathy
Right-Hand Man - Holiday Matinee
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
39. If
All
Else
Fails…
Try
One
of
These
Methods
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon
40. DOWNLOAD
Q
&
A
this presentation
bit.ly/motivatingmasses
monique@thunderseo.com
@moniquethegeek
linkd.in/mpouget
thunderseo.com/blog
MONIQUE POUGET
Director of Content Strategy
www.ThunderSEO.com
@MoniqueTheGeek | #pubcon