Talk for AACS 2014

1. Welcome…
Social Media
Mini Boot Camp
#AACS30 Follow on Twitter @MoniqueRamsey
GROWTH TIPLook for these in today’s talk…

2. Meet Monique…
Founder and Social Media Horticulturalist ~ Cosmetic Social
Media
Over 20 years experience: aesthetic medical practice
management, marketing, training, and consulting
Certified Relationship Marketing and Social Media Strategist
(2009)
• Winner 2013 PRSA Bronze Bernays Award for Best Social Media
in San Diego for work with San Diego Crew Classic
• Winner 2010 #influenceSD Award for Best Social Media in
Business
• Alert Press Top 5 Medical Practice Facebook Fan Pages
• Named on of 17 Top Facebook Pages for Small Business, 2012
(Fluxe Digital)
♥music, ♥USC,
♥sports,
♥spa days, ♥shoes
♥driving fast ♥creative
endeavors!

3. Social Buzz…
12 Things You Need To Do In 2014
For Social Media Success*
*Relationship Marketing

4. #AACS30 Follow on Twitter @MoniqueRamsey
Slideshare.net/moniqueramsey

5. # 1
• 4th largest traffic driver
worldwide
• More affluent & they
spend more $$$
• Shopping & discovery
frame of mind
• More than 70% use
Pinterest to get
inspiration on what to
BUY (vs. 17% of FB)
• Over 80% of all pins are
RE-pins = viral = long life!
Sources: Melanie Duncan, Clicz.com, Social Media Examiner

6. #AACS30 Follow on Twitter @MoniqueRamsey
# 1
DO – 1/30 Rule
DON’T
GROWTH TIP
Pinterest – Create Boards
https://www.viraltag.com/
for auto-pinning / IV drip
method ;)

7. #AACS30 Follow on Twitter @MoniqueRamsey
# 2 Google Hangouts
• Hangouts – Up to 10
people on Google+

8. # 3 YouTube
• Great way to build your
video library on
YouTube!
• Add description and key
words
• Share across all social
media platforms
• Transcribe content and
put on blog all
searchable!

9. #AACS30 Follow on Twitter @MoniqueRamsey
# 4 FB Live Stream
www.22s.com/cosmeticsocialmedia
• Live simulcast
on your
Facebook
page via
22SocialApp

10. #AACS30 Follow on Twitter @MoniqueRamsey
# 5 Podcasts
AKA. “Netcast” & “Talk”
• Podcasts are portable = personal
• Positions you as the expert
• Take it everywhere – in the car, on the
treadmill, etc.
• iTunes, or apps such as SoundCloud,
Spreaker, Stitcher
• Female listenership is on the rise
• No skimming allowed!
• Only 3% of marketers are currently
using podcasting in their social media
marketing strategy = early adopter!
• Doesn’t take a big budget to get
started
GROWTH TIP
Cliff Ravenscraft
PodcastAnswerman.com
Sources: Postplanner.com and Cliff
Ravenscraft lecture

11. #AACS30 Follow on Twitter @MoniqueRamsey
#6 Video
Mobilized material – 90% of Americans own a mobile device.
“Video advertising is turning into a huge 2014 social media
marketing trend, as it rightfully should.” – Social Media Today
Facebook has added video to the Newsfeed and testing video ads
GROWTH TIP
Just Shoot Yourself
justshootyourself.com
Comprehensive package for
high quality do it yourself
videos

12. #AACS30 Follow on Twitter @MoniqueRamsey
#6 FB Apps
GROWTH TIP
Woobox.com

13. #AACS30 Follow on Twitter @MoniqueRamsey
#7 Instagram

14. #AACS30 Follow on Twitter @MoniqueRamsey
#8 Tweetups
• Pick a unique hashtag
• Let people know about your
event – 1 hour suggested
time
• Enlist some mommy-
bloggers
• Use Hootsuite, Tweetdeck,
or TweetChat to make it
easier to chat during the
event
• Have a friend help you out

15. #AACS30 Follow on Twitter @MoniqueRamsey
#9 Existing Content
Blog
post
video

16. Click “public” to make this
box appear
It re-calculates reach as
you change budget
Set run time
# 10 FB Promoted Posts
(Reach More Fans)
GROWTH TIP:
Promoted Posts

17. Notice
baseline
Engagement Rate
Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over
this is AWESOME
70%
Engagement
Rate
#CAVS Follow on Twitter @MoniqueRamsey

18. #11 Reading List
Books:
• Brian Solis: What’s the
Future of Business
• Jay Baer: Youtility:
Why Smart Marketing
is About Help Not Hype
• Guy Kawasaki:
Enchantment: The Art
of Changing Hearts,
Minds, and Actions
#CAVS Follow on Twitter @MoniqueRamsey

19. #12 Bloom Booster Academy
http://go.cosmeticsocialmedia.com/list

20. Questions?
Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog