This document provides an overview of a presentation on using social media and preparing for Web 3.0. It introduces the presenter Monique Ramsey and her experience in marketing and social media. It discusses how connected consumers are more empowered and influential online. It provides tips for optimizing websites, profiles and pages for Web 3.0 technologies like search engines, metadata and ontologies. Specific social media platforms like Facebook, Google+, Pinterest and others are also discussed.

1. Welcome…
Gearing Up for Web 3.0
& Social Media
#CAVS Follow on Twitter @MoniqueRamsey
GROWTH TIPLook for these in today’s talk…

2. Meet Monique…
Founder and Social Media Horticulturalist
20+ years experience: medical practice management, marketing, training,
and consulting
Certified Relationship Marketing and Social Media Strategist (2009)
• Winner 2010 #influenceSD Award for Best Social Media in Business
• Alert Press Top 5 Medical Practice Facebook Fan Pages
• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital)
Interviewed by SmartMoney Magazine, American Medical Association,
Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
♥music, ♥USC, ♥sports,
♥spa days, ♥shoes
♥driving fast ♥creative
endeavors!
#CAVS Follow on Twitter @MoniqueRamsey

3. “The Internet has
forever changed the
way our patients will
approach healthcare.
Digital or social media
is NOT a passing fad…
get past that.”
- Howard J. Luks, MD
Fast Fact: Nearly 16 minutes
of every hour is now spent
on social networking sites.
(Experian study 2013)
#CAVS Follow on Twitter @MoniqueRamsey

4. Connected Consumers
• Empowered
• Informed
• Demanding
• More Discerning
#CAVS Follow on Twitter @MoniqueRamsey
Did You Know: More than 80% of internet users
search for health-related information?

5. Connected Consumers
• Will share more if there
is value in return
• Make decisions
differently
• They influence and are
influenced differently
• MOMENTS OF TRUTH
Read: Brian Solis
What’s the Future of Business
#CAVS Follow on Twitter @MoniqueRamsey

6. Social Presence
DID YOU KNOW:
72% of consumers trust
online reviews as much as
personal recommendations!
Personal recommendations
are the number one driver
of consumer purchase
decisions at every state in
the purchase cycle.
Sources: Search Engine Journal, Forbes, Social Media Today

7. Web 3.0
It’s already happening
#CAVS Follow on Twitter @MoniqueRamsey

8. Definitions
Web 1.0 – Library – source of
information but you couldn’t
change or contribute
Web 2.0 – Connections with
people - like a big group of
friends.
Get info and contribute to
conversations. Richer and
more relevant experience.

9. Web 3.0
“The Symantec Web”
Source: How Stuff Works – Web 3.0, Wikipedia
Coined by www founder Tim Berners-Lee
• Personal Assistant
• Predictive
• Able to understand
information on the web
• Interprets context of the
search request
• Cosmetic / Cosmetic
• Spit out the right answer

10. What will they find as they
search for you online?
(Will they even find you?)
How will you convince them
to choose YOU for a
consultation?
And then… to provide care?
So….
#CAVS Follow on Twitter @MoniqueRamsey

11. Your Website
• Computers “software agents” scan & interpret
– is your site optimized for this?
• Labeling and tagging – is your site readable?
• Ontologies: A file that defines relationships
among a group of terms.
– Detailed and comprehensive
• Metadata: Info included in code – readable by
computers.
Source: How Stuff Works – Web 3.0

12. Radical Strategic Visibility

13. Social Buzz…
Things You Need to Know

15. Reviews:
Create “Art”
GROWTH TIP:
PicMonkey.com

16. GROWTH TIP
Pinterest – Create Boards
https://www.viraltag.com/
for auto-pinning / IV drip
method ;)

17. Keywords – FB About Section
Put keywords in
your About
Section for better
results when
people search
Click here to edit
#CAVS Follow on Twitter @MoniqueRamsey

18. You’ve Got Mad Skills*
*To be very talented at
something.
Source: Urban Dictionary
NEW
GROWTH TIP:
FB Skills Section

19. Adding SkillsNEW

20. Click “public” to make this
box appear
It re-calculates reach as
you change budget
Set run time
Promoted Posts
(Reach More Fans) GROWTH TIP:
Promoted Posts

21. Polls
Promoted Posts
(Reach More Fans)
#CAVS Follow on Twitter @MoniqueRamsey

22. Notice
baseline
Engagement Rate
Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over
this is AWESOME
70%
Engagement
Rate
#CAVS Follow on Twitter @MoniqueRamsey

23. Fan of the Week
(rewards engagement!)
GROWTH TIP:
Contests

24. Google+ / Local

25. Case Study…
Google Search

26. Search Like a Patient Would…

27. So What’s Missing?

28. Value of G+
• SEO Benefit
• Rapid growth - 135 Million
active users and 60% log in
every day
• Communities
• Getting a +1 is like someone
giving a recommendation for
your practice – and it shows up
in search
• Posts show up in search too!
• Local pages – part of Google
search results. (You can merge
your Local Page (aka. “places
page”) into a new Google+ page
• Reviews
• Important Note: Authorship
(not for pages – only personal
profile accounts)

29. Full Google
Integration
Connect & Categorize Peeps into “circles”*
Manage
Events
Be Aware: All content is indexed by Google
– even communities that are private/invite
only
Discover
trending topics
and jump into
the
conversation
*Nice for separation of your
patients and personal life…
This is you!
Add your biz
page here!
#SDCMS Follow on Twitter @MoniqueRamsey

30. G+ Hangouts & YouTube
Hangouts – Up to 10 people
Then everyone else can be live
broadcast / streaming on
YouTube and recording saved for
future views.

31. Be There or Be 4Square
Haha!
Add
specials
(up to
two) to
really
help you
stand out
from the
crowd to
users
#CAVS Follow on Twitter @MoniqueRamsey

32. • Organic Growth
• Connect with
businesses and events
and interact with them,
share their content
• Settings – Set 13+,
allow , comments,
tagging, to post, etc.
• Admins
Slideshare.net/moniqueramsey
Additional Tips

33. STAY TUNED
Get info about our upcoming
Monthly Training Webinar Series…
http://go.cosmeticsocialmedia.com/list

34. Questions?
Monique Ramsey
Toll Free Direct Dial 877-401-5485
Email: monique@cosmeticsocialmedia.com
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog