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By Monique Fearon
Representations of Masculinity
 'Masculinity' is a concept that is made up of more rigid stereotypes than
    femininity. Representations of men across all media tend to focus on the
    following:

   Strength - physical and intellectual
   Power
   Sexual attractiveness (which may be based on the above)
   Physique
   Independence (of thought, action)
   Male characters are often represented as isolated, as not needing to rely on
    others (the lone hero). If they capitulate to being part of a family, it is often
    part of the resolution of a narrative, rather than an integral factor in the initial
    equilibrium. It is interesting to note that the male physique is becoming more
    important a part of representations of masculinity. 'Serious' Hollywood actors
    in their forties (eg Willem Dafoe, Kevin Spacey) are expected to have a level of
    'buffness' that was not aspired to even by young heart-throbs 40 years ago
    (Connery in Thunderball 1965).
Representations of Masculinity
 Increasingly, men are finding it as difficult to live up to their media representations as
  women are to theirs. This is partly because of the increased media focus on masculinity -
  think of the burgeoning market in men's magazines, both lifestyle and health - and the
  increasing emphasis on even ordinary white collar male workers (who used to sport their
  beergut with pride) having the muscle definition of a professional swimmer. Anorexia in
  teenage males has increased alarmingly in recent years, and recent high school shootings
  have been the result of extreme body consciousness among the same demographic group.

 As media representations of masculinity become more specifically targeted at audiences
  with product promotion in mind (think of the huge profits now made from male fashion,
  male skin & haircare products, fitness products such as weights, clothing etc.), men are
  encouraged (just as women have been for many years) to aspire to be like (to look/behave
  in the same way) the role models they see in magazines. This is often an unrealistic target
  to set, and awareness of this is growing.

 Whilst some men are concerned about living up to the ideal types represented in
  magazines, others are worried by what they perceive as an increasing anti-male bias in
  the media. There is growing support for the idea that men are represented unfairly in the
  media

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Masculinity

  • 2. Representations of Masculinity  'Masculinity' is a concept that is made up of more rigid stereotypes than femininity. Representations of men across all media tend to focus on the following:  Strength - physical and intellectual  Power  Sexual attractiveness (which may be based on the above)  Physique  Independence (of thought, action)  Male characters are often represented as isolated, as not needing to rely on others (the lone hero). If they capitulate to being part of a family, it is often part of the resolution of a narrative, rather than an integral factor in the initial equilibrium. It is interesting to note that the male physique is becoming more important a part of representations of masculinity. 'Serious' Hollywood actors in their forties (eg Willem Dafoe, Kevin Spacey) are expected to have a level of 'buffness' that was not aspired to even by young heart-throbs 40 years ago (Connery in Thunderball 1965).
  • 3. Representations of Masculinity  Increasingly, men are finding it as difficult to live up to their media representations as women are to theirs. This is partly because of the increased media focus on masculinity - think of the burgeoning market in men's magazines, both lifestyle and health - and the increasing emphasis on even ordinary white collar male workers (who used to sport their beergut with pride) having the muscle definition of a professional swimmer. Anorexia in teenage males has increased alarmingly in recent years, and recent high school shootings have been the result of extreme body consciousness among the same demographic group.  As media representations of masculinity become more specifically targeted at audiences with product promotion in mind (think of the huge profits now made from male fashion, male skin & haircare products, fitness products such as weights, clothing etc.), men are encouraged (just as women have been for many years) to aspire to be like (to look/behave in the same way) the role models they see in magazines. This is often an unrealistic target to set, and awareness of this is growing.  Whilst some men are concerned about living up to the ideal types represented in magazines, others are worried by what they perceive as an increasing anti-male bias in the media. There is growing support for the idea that men are represented unfairly in the media