2. STABILITY
RETURNS
While it is clear that there is now sustained demand, much of it
in the more traditional disciplines such as Accountancy &
Finance, IT and Sales & Marketing – it’s not in every function, in
every region. Our clients are making strategic hires into roles that
will offer long term benefits for the organisation – be they
permanent or short term.
The qualities of the most valued candidates are consistent
though, with capability, culture fit and specific relevance to the
job at the top of many shortlists. The keys to attracting those
high potential candidates still lies with finding them, engaging
with them and making sure that they see the right opportunities
at the right time.
Nick Deligiannis
Managing Director, Hays Australia & New Zealand
THANK YOU
Hays would like to express our gratitude to all those organisations that
participated in our online survey and provided such invaluable feedback, which
we feel has contributed to making this the most accurate and up to date survey
of its kind in Australia and New Zealand. A list of all contributors who kindly gave
their permission to be named as participants can be found on our website.
This Guide is reproduced in full in PDF format and can be requested from our
website – hays.com.au and hays.net.nz
FEEDBACK
We welcome any feedback or comments regarding this guide whether positive or
negative to ensure that it continues to be relevant to Australian and New Zealand
organisations across all industries. Please address any suggestions to your local
Hays office or to: Hays, Level 11, Chifley Tower, 2 Chifley Square, Sydney NSW
2000. E: salaryguide@hays.com.au
DISCLAIMER
The Hays Salary Guide is representative of a value added service to our clients,
prospective clients and candidates. Whilst every care is taken in the collection
and compilation of data, the guide is interpretive and indicative, not conclusive.
Therefore information should be used as a guideline only and should not be
reproduced in total or by section without written prior permission from Hays.
2013 Hays Salary Guide | 3
As the dust starts to settle on the shifting picture for WA and
QLD, forecasts point towards a more stable economic climate
with increased confidence; 68% of respondents say they envisage
business activity increasing in the coming months and record low
interest rates will only support that.
4. 2013 Hays Salary Guide | 5
Employers are cautiously optimistic about the year
ahead. Last year, only 27% saw the outlook for the
economy as strengthening. In comparison, this
year 40% say they see a more positive outlook on
the horizon.
When asked about the 12 months ahead, an encouraging
68% of employers expected their levels of business activity
to increase. And 55% had already seen an increase in
business activity over the 12 months prior to the survey.
Of the total employer group, 8% had no plans to increase
salaries in the 12 months after the survey and 11% had
not awarded any increases in the preceding 12 months.
Continuing to look at theses two time periods, 57% of
employers plan salary increases of less than 3% (49% had
awarded such increases in 2012); 32% increases of 3% to
6% (33% in 2012) and 2% increases of 6% to 10% (5% in
2012). Only 1% of employers planned salary increases of
more than 10% compared to 2% in 2012.
When asked about permanent headcount over the next
12 months, 37% of those surveyed expected headcount to
increase, 51% for staff levels to stay the same and 12% for
numbers to decrease. Reflecting on the past 12 months,
35% of employers had increased permanent headcount,
42% kept it on hold and 23% decreased numbers.
Of those employers planning to hire, 83% say the roles
will be full-time (down from 85% in 2012), 20% plan more
part-time staff (18% in 2012), 14% more casual staff (15%
in 2012) and 17% will increase their use of temporary/
contracting staff (unchanged).
By sector, permanent headcount is expected to grow most
within Engineering and Project Management with 60%
and 49% respectively of employers predicting growth in
these areas. Hiring intentions in Accountancy & Finance are
consistent with the prior year at 26% planning to increase
hiring. A large 80% of employers plan to keep Marketing
headcount unchanged but of those employers surveyed
none were planning to decrease headcount.
Sales professionals are in demand but mostly for “hunter”
roles that will increase the revenues of the organisation
while demand for Account Management talent has
declined. Resources & Mining employers remain focused
on retention, a continuing trend from 2012.
The largest area of skills shortage appears to be junior
to mid management talent in both Operations and
Accountancy & Finance. The next highest areas of skills
shortage were for Junior to Mid Management talent for
Engineering, Technical roles, Sales & Marketing and IT roles.
As an indicator of the need to increase flexibility in the
workforce we’ve seen a 25% increase in the number of
respondents expecting to utilize temporary and contract
staff on an ongoing basis. In terms of skills shortages, more
than 63% of those surveyed said that the effectiveness
of their operations would be impacted by not finding the
right skills for their business. Interestingly, career path and
development was identified as being critical to attracting
the best candidates by 41% of respondents, yet in contrast
only 10% say their organization is perceived as offering
those opportunities by the market. Similarly, in order
to cope with skills shortages, 61% of employers would
consider sponsoring candidates from overseas compared
to 59% in 2012.
5. 6 | 2013 Hays Salary Guide
SALARY INCREASES
MARKETOVERVIEW&TRENDS:SALARYPOLICY
1. Average % increases from last reviews: across all countries
For specific industries:
11%Nil
49%Less than 3%
33%From 3% to 6%
5%From 6% to 10%
2%More than 10%
Advertising & Media
Construction, Property & Engineering
Financial Services
Hospitality, Travel & Entertainment
IT & Telecommunications
Manufacturing
Mining & Resources
Professional Services
Public Sector
Retail
Transport & Distribution
Other
18
20
7
10
11
9
17
7
7
8
7
9
46
45
53
62
51
54
29
48
55
57
54
48
32
26
35
23
28
31
45
34
36
33
38
37
7
3
5
7
3
6
9
1
4
4
2
2
3
3
3
2
11
2
1
2
6. 2013 Hays Salary Guide | 7
SALARY INCREASES
2. When you next review, by what percentage do you intend to increase salaries? across all countries
For specific industries:
8%Nil
57%Less than 3%
32%From 3% to 6%
2%From 6% to 10%
1%More than 10%
Advertising & Media
Construction, Property & Engineering
Financial Services
Hospitality, Travel & Entertainment
IT & Telecommunications
Manufacturing
Mining & Resources
Professional Services
Public Sector
Retail
Transport & Distribution
Other
21
16
5
5
8
9
10
4
3
2
14
5
39
52
58
72
46
59
41
56
65
67
60
59
32
25
35
23
36
30
43
37
31
29
25
33
4
6
1
7
2
5
2
1
1
4
1
1
3
1
1
2
1
2
7. 8 | 2013 Hays Salary Guide
MARKETOVERVIEW&TRENDS:SALARYPOLICY
3. Does your company offer flexible salary packaging?
Of those who answered yes, the following benefits were indicated as being commonly offered to...
BENEFITS
All employees More than 50% Less than 50% Few employees
Car 13% 8% 29% 51%
Bonuses 25% 16% 22% 37%
Private health insurance 32% 5% 8% 55%
Parking 33% 14% 18% 36%
Salary sacrifice 54% 7% 14% 26%
Above mandatory superannuation 34% 6% 12% 48%
Private expenses 14% 5% 12% 70%
76%YES
24%NO
8. 2013 Hays Salary Guide | 9
4. Over the last 12 months, have permanent staff levels in your department... across all departments
STAFFING
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS
23%
Decreased
42%
Remained the same
35%
Increased
For specific departments:
Accountancy & Finance
Engineering
Human Resources
Information Technology
Marketing
Operations
Project Management
Purchasing
Sales
Other
19
16
21
21
30
25
27
21
26
31
53
44
45
54
60
34
24
29
48
31
28
40
34
25
10
41
49
50
26
38
9. 10 | 2013 Hays Salary Guide
STAFFING
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS
5. Over the coming year, do you expect permanent staff levels to... across all departments
12%
Decrease
51%
Remain the same
37%
Increase
For specific departments:
Accountancy & Finance
Engineering
Human Resources
Information Technology
Marketing
Operations
Project Management
Purchasing
Sales
Other
9
4
14
11
14
16
28
9
9
65
36
51
57
80
38
35
36
61
48
26
60
35
32
20
48
49
36
30
43
10. 2013 Hays Salary Guide | 11
6. If you expect staffing levels to increase, please specify how:
STAFFING
Note: Multiple choices permitted.
Full time/
permanent staff
83%
Employment of
part-time staff
20%
Employment
of casual staff
(on your payroll)
14%
Temporary/
contractors
(through an employment
consultancy)
17%
Job sharing
3%
Mixture, other
(inc. overseas recruitment,
acquisitions)
3%
11. 12 | 2013 Hays Salary Guide
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS
STAFFING
7. How often do you employ temporary/contract staff? across all departments
19%
Regular ongoing
basis
43%
Special projects/
workloads
38%
Exceptional
circumstances/never
For specific departments:
Accountancy & Finance
Engineering
Human Resources
Information Technology
Marketing
Operations
Project Management
Purchasing
Sales
Other
13
20
18
25
10
23
27
43
26
16
39
48
45
57
70
42
54
21
30
42
48
32
37
18
20
35
19
36
44
42
12. 2013 Hays Salary Guide | 13
STAFFING
8. In the next 12 months, do you expect your use of temporary/contract staff to... across all departments
14%
Decrease
71%
Remain the same
15%
Increase
For specific departments:
Accountancy & Finance
Engineering
Human Resources
Information Technology
Marketing
Operations
Project Management
Purchasing
Sales
Other
12
8
15
18
30
15
13
14
9
12
77
84
71
57
70
67
65
57
56
72
11
8
14
25
18
22
29
35
16
13. 14 | 2013 Hays Salary Guide
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS
SKILL SHORTAGES
9a. Do you think that skill shortages are likely to impact the effective operation of your business/department?
37%
No
45%
Yes - in a minor way
18%
Yes - signifcantly
9b. In skill-short areas, would you consider employing or sponsoring a qualified overseas candidate?
10. For which areas have you recently found it difficult to recruit?
61%YES
39%NO
Junior to mid
management
Senior
management
Junior to mid
management
Senior
management
Accountancy & Finance 19% 8% Operations 19% 11%
Distribution 3% 1% Purchasing 2% 1%
Engineering 15% 13% Sales & Marketing 14% 8%
Human Resources 5% 2% Technical 15% 7%
IT 12% 3% Other 15% 6%
14. 2013 Hays Salary Guide | 15
WORK PRACTICES
11. Does your workplace allow for flexible work practices?
83%YES
17%NO
12. If yes, which practices do you currently offer?*
Flexible leave options
Career breaks Phased retirement
Part time
employment
80%
Flexible working
hours
76%
Flex-place
54%
Job sharing
29%
35%
17% 14%
13. Has overtime/extra hours in your organisation over the last 12 months...
If increased, by how much?
Per week Month end Year end
5 hours or less 37% 15% 9%
5 - 10 hours 35% 26% 15%
More than 10 hours 10% 22% 34%
11%Decreased
63%Remained the same
26%Increased
*Multiple choices permitted.
15. 16 | 2013 Hays Salary Guide
14. For non-award staff in your organisation, is overtime/extra hours worked...
15. Is it your policy to counter-offer staff when they resign?
Of those you counter-offered, on average, did they....
MARKETOVERVIEW&TRENDS:RECRUITMENTTRENDS&EMPLOYERBRANDING
WORK PRACTICES
38%
Paid
62%
Unpaid
61%No
38%Sometimes
1%Yes
16. Over the last 12 months has your staff turnover rate:
22%
Decreased
52%
Remained the same
26%
Increased
3% 22%
42%
33%
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Stay less than
3 months
Stay
3 - 12 months
Stay longer than
12 months
Leave anyway
16. 2013 Hays Salary Guide | 17
EMPLOYER BRANDING
17. How important do you think the following factors are for an employer brand and how well do you think
your organisation is perceived on the same criteria?
Level of importance
Organisational perception
Career path/training & development
An individual’s ‘fit’ with the company’s vision, culture and values
Direct/indirect experience of the company
Salary and benefits
Work/life balance
2
2
2
1
2
3
3
9
4
4
14
14
29
20
18
40
38
41
52
45
5
2
2
2
3
16
12
8
12
11
35
30
33
41
34
34
36
45
38
37
41
43
19
23
31
10
20
12
7
15
Poor
No impact
Okay
Minor impact
Good
Some impact
Very Good
Significant impact
Excellent
Major impact
17. 18 | 2013 Hays Salary Guide
ECONOMIC OUTLOOK
MARKETOVERVIEW&TRENDS:ECONOMICOUTLOOK
18. In the past 12 months, has business activity...
21%Decreased
24%Remained the same
55%Increased
19. In the next 12 months, do you envisage business activity: across all industries
7%Decreasing
25%Remaining the same
68%Increasing
For specific industries:
Advertising & Media
Construction, Property & Engineering
Financial Services
Hospitality, Travel & Entertainment
IT & Telecommunications
Manufacturing
Mining & Resources
Professional Services
Public Sector
Retail
Transport & Distribution
Other
15
13
2
4
8
7
4
7
5
13
5
25
24
25
19
8
32
23
26
26
22
24
26
60
63
73
81
88
60
70
70
67
73
63
69
18. 2013 Hays Salary Guide | 19
ECONOMIC OUTLOOK
20. What are the key factors driving your business activity?
Current economic conditions
Projects driven by government
Capex investments
Consumer/business confidence
Currency/forex rates
Interest rates 46
50
15
39
30
5
46
37
42
37
36
36
8
13
43
24
34
59
None Some Significant
21. Do you see the general outlook for the economy in the forthcoming 6-12* months as...
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
10%
Weakening
50%
Static
40%
Strengthening
*This data was collected during March 2013.
19. SKILLS
SHORTAGES
STILL POWERING
SALARY MOVES
20 | 2013 Hays Salary Guide
SALARYINFORMATION:SALARIES&SECTOROVERVIEWS
Using our salary tables
Salaries are in ‘000. The bold number represents the typical salary. The
number(s) underneath represent the salary range. Refer to the notes
section under the salary table to determine if superannuation or other
benefits are included. All salaries are represented in local currencies.
Head of HR
Sydney
300 Typical salary
220 - 400 Salary range
20. 114 | 2013 Hays Salary Guide
SALARYINFORMATION:INFORMATIONTECHNOLOGY
INFORMATION TECHNOLOGY
AUSTRALIA
As predicted, both private and public
sector employment has remained fairly
steady overall in the first half of 2013 as
organisations looked to improve systems
in order to create a better customer
experience, gain efficiencies and take
advantage of developing technologies.
We did see a number of job cuts in the
public sector but this activity was offset by
the job growth in the private sector as major
institutions continued to reform their IT
structures. Within the private sector, major
programmes of work were undertaken in
banking and financial services, utilities and
telecommunications organisations.
The majority of the recruitment activity in
information technology involved an
increased volume in contracting staff as
companies looked to remain flexible. We
also saw fairly major growth within the
systems integrators and other IT services
organisations such as software and advisory.
In infrastructure, we witnessed constant
demand over the year for all levels of
support, and, moving up the levels, skills in
networking, security and design as major
projects, upgrades and new network
builds in the enterprise space continued.
Skills in the communications vendor space
were in high demand, and we also started
seeing challenger brands to these
technologies enter the market.
The software development area saw
continued growth within Java technologies
creating consistent hiring across the board.
Microsoft technologies also kept up, with
SharePoint, ASP.Net and MVC framework
professionals in demand. Candidates with
opensource technologies were also highly
sought after particularly those with skills in
DRUPAL and Magento as organisations
looked to implement more cost-effective
strategies. In addition, increased mobile
activity pushed up demand in the iOS and
Android space.
With continued IT investment, programs of
work demanded strong business analyst
skills and we have seen a significant push for
functional BAs with excellent communication
capabilities. This has been an ongoing trend,
as IT touches on all areas of a business. Such
major pieces of work saw requirements for
strong Project and IT change managers
coming through. Furthermore, we saw a
large number of senior roles recruited as
businesses looked to bring intellectual
property and IT knowledge back in-house
after years of outsourcing. This has led to
strategy and enterprise architecture skills
being in high demand.
As companies are increasingly looking at
ways to harness information to help them
make the right decisions and gain
competitive advantage, we are seeing an
increased demand for candidates with
strong data warehousing and business
intelligence skills. With the big data trend,
candidates with strong technical and
analytical skills will continue to be sought
after for targeted projects and campaigns.
We predict demand for technology experts
will continue with candidate demand driven
particularly by the mobile and security
areas of the IT sector. Organisations are
keen to take advantage of cloud technology,
virtualisation and its knock-on effect as well
as to use technology to enable better
customer relationships – moving from
transactional to networked consumers.
Technology continues to move from
occupying a back-office cost-reduction role
to the role of “enabler” within the
organisation. Technologists with business-
focused softer skills will continue to be in
constant demand.
Public sector
Within the public sector, there has been a
number of major business driven projects
enabled by technology developments
which has meant an increased demand for
IT change and business readiness
candidates. Within federal government
there has been a focus on decreasing
contractor numbers in preference for
engaging candidates on fixed term
contracts or permanently. This has
primarily been cost-led and has had a
knock-on effect on rates and candidate
availability. This has been coupled with
slight contract rate reductions, but has not
been offset by higher permanent salaries.
Contractors are still being sought where
they have hard to find or specific skill sets.
High candidate demand exists in DRUPAL,
CRM, SharePoint, Oracle BI developers,
and those with a strong knowledge of
cloud computing.
New Zealand
Demand for talent in the IT and
telecommunications sectors was higher
than other sectors in both 2012 and early
2013. Factors influencing the increase in
both temporary and permanent roles
include the roll out of ultra fast broadband,
increased competition in e-mobile devices
and data, the infrastructure rebuild in
Christchurch, and upgrades and roll outs of
new ERP solutions.
ERP consultants such as Dynamics AX
Specialists have been in high demand. An
increase in Windows-based projects also
created a shortage of experienced client
facing Wintel Engineers. Development
support and business intelligence have
been two other employment hot spots in
2013 with more companies wanting to
acquire SQL DBA professionals. Demand
for Business Analysts within the health
and telco sectors has also been high.
Contract Test Analysts and VMware
(virtual storage) experts for cloud
technology projects are also on the
increase. Rates and salaries rose in all
areas of high demand.
Employers are keen to hire candidates on
fixed term contracts while candidates
prefer either the security of permanent
employment or a higher hourly contract
rate. Indecisiveness has proved costly for
some employers. In demand candidates
receive multiple offers so a lengthy
recruitment processes will see an employer
regularly miss out on the best candidates.
88%OF EMPLOYERS SEE BUSINESS
ACTIVITY IN INFORMATION
TECHNOLOGY AS INCREASING
OVER THE NEXT 12 MONTHS
28. 2013 Hays Salary Guide | 83
KEY TREND
FOR EMPLOYERS, ONLINE
& DIGITAL SKILLS ARE
DOMINATING DEMAND
WHEN HIRING MARKETING
PROFESSIONALS
AUSTRALIA
The sales and marketing recruitment space
has been generally buoyant over the past
year. In terms of remuneration we have
certainly witnessed a market willing to
reward experts.
Companies continue to look for a competitive
advantage and that means securing the
strongest sales talent in the market - sales
professionals who can build strong
relationships as well as those that come with
strong relationships already in place.
In the latter part of 2012 and into the first
quarter of 2013 we saw growth in the IT & T
sales space with hiring demand coming
from both services and software
companies. Employers have been looking
for experienced solution sales professionals
who can build strong business cases and
prove return on investment to clients.
The FMCG space has seen a lot of
movement across the country, with some
major companies recruiting to help them
adapt to an ever-changing marketplace.
Within the industrial space, some locations
have fared better than others, with
buoyancy in the resources & mining and
the energy sectors offsetting slower
growth in the construction and property
sector, particularly in Australia’s eastern
states. Employers across both the FMCG
and industrial markets have also been
looking to hire proven sales performers.
A major trend across all areas within sales
has been a drop in demand for account
management professionals as the focus
has shifted more strongly on the hunter
type of roles.
On the management side there has been
an increase in the number of international
businesses trying to break into the
Australian market as it is regarded as
stable and offering growth potential. This
has created hiring demand for roles
categorised as ”Sales Manager” but which
are in reality more typically National
Business Development Management
positions where the successful candidates
are expected to grow the business and
then create opportunities for employing
additional staff.
Candidates at the senior end of the market
have sensed more insecurity, which in turn
has led to a lack of turnover as people
stay where they are.
Within marketing and PR the job shedding
in media and a reduction in traditional
journalist type roles has seen an increase
in these people looking for opportunities
in public relations and communications.
Experienced marketing candidates who
can prove previous ROI are in demand
particularly for mid management roles
where the candidate can prove experience
in a similar industry.
The major trend within marketing has
again been in the online space. All states
report that skills with online and digital
marketing are in high demand. This
demand extends right through the online
process, from Campaign Designers, to
search engine optimisation to front end
design and implementation.
Moving forward, we predict a continued
shift to candidates with online skills and
experience especially for roles across social
media channels, and for candidates who
can engage in real time with the customer.
This has been a very active year in the
public sector with the supply of quality
candidates expected to remain steady.
Social media will continue to grow through
the year with most sales and marketing
roles now incorporating some form of
social media. Media Advisors and
Communications Managers are still in high
demand with good candidates not staying
on the market for long. We are finding
that both candidates and clients are being
more particular about the roles with some
candidates holding out for higher salaries
and budget constraints in government
creating more thorough hiring processes.
NEW ZEALAND
Employers supplying products and services
to the building/construction market are
driving demand for sales professionals.
Those with experience in new business
development are in particular demand as
organisations seek to capitalise on the
opportunities brought about by the
Christchurch rebuild and the improvement
in the Auckland residential market.
As a result, salaries have increased in
Christchurch due to a lack of available
talent, yet have remained constant across
both Auckland and Wellington where the
candidate pool is larger.
Within marketing departments there has
been an increasing demand for digital and
insights professionals on the client side, as
well as an increased interest in social
media experts with experience developing
a brand and products using new media.
The need for digital and social media
specialists will continue to grow as
businesses begin to understand the value
they can contribute to their brand and the
bottom line.
Demand for sales and marketing
professionals is expected to increase with
hiring sentiment underpinned by the
Christchurch rebuild, with the emphasis
being on customer acquisition.
Professionals with mature skills in this area
are regarded as having transferable skills
and thus are able to attract multiple offers
from employers across different industries
leading to increased salary demands.
SALARYINFORMATION:SALES&MARKETING
SALES & MARKETING