Predavanje "Nokia Developer Offering 2011" koje je Karl Pletschko održao na prvom Mobile Monday događaju u Beogradu, 29. 11. 2010. godine.

1. November 30, 2010
Nokia Developer Offering 2011
Developer Marketing Manager
Nokia Alps Adriatic South East Europe

2. 1. Nokia is delivering its global scale
combined with local approach.
Three most
important things to
know about Nokia’s
improving developer
ecosystem.
2. We are achieving
this by simplifying
the way developers
design, develop
and distribute their
apps.
3. Nokia is committed
to exciting
consumers about
the Ovi Store and the
apps in it.

3. Opportunity
Series 40
500 Million
addressable devices
1 Million
sold per day in 2009
Symbian
175 Million
addressable devices
50 Million
to be sold
260,000
sold per day
Source: Nokia
45 Million
Active in Ovi Store

4. Design & Develop native and java apps
Nokia Symbian &
Future MeeGo
Devices
Nokia Series 40 Devices
+
…and Distribute via Ovi Store

5. Developer tools & technologies
http://www.forum.nokia.com/Develop/

6. V#-Filename.ppt / 11/30/2010 © 2009 Nokia 6
• The cross-platform application
and UI framework which Nokia
solely focuses on for future
Symbian and MeeGo devices
• Qt is a framework, not a runtime,
your apps run with native
performance.
• Nokia Qt SDK supports app
creation for all Nokia smartphones
Qt
Smartphone offering

7. V#-Filename.ppt / 11/30/2010 © 2009 Nokia 7
Nokia Qt SDK
Company Confidential
One-stop-shop » Single development environment for all Qt applications
Rich UI creation » Easily design Animations, Graphics
Qt Simulator » eliminates the need for multiple SDKs
Full set of tools » code, test, debug, deploy
Cross Platform » Builds apps for Symbian and MeeGo
Familiar environments» Runs on Mac, Windows, and Linux

8. Nokia Qt SDK Overview
Simulate
Fast, easy to
use and
lightweight
simulator
Install
All in just one
package
Easy to customize
and update
Develop
A complete IDE,
based on Qt Creator
Deploy

9. Developers praise the Nokia Qt
SDK “The APIs are well designed and clear.
Nokia Qt SDK will allow maximum
portability of the application between all
the platforms that support it including
Maemo, Symbian, MeeGo.”
“The intuitive nature of the development
platform lends itself to rapid development,
with fast turnaround in the evaluate cycle.
The integration of the mobile device into the
SDK is seamless and the tools are a breeze
to use. ”

10. V#-Filename.ppt / 11/30/2010 © 2009 Nokia 10
• Touch and Type Java SDK brings touch
to the masses
• Series 40 SDK to reach hundreds of
millions of devices today
• Standards based Java ME development
• Advanced APIs for emerging life tools to
3D games
Java
Mobile phone offering

11. V#-Filename.ppt / 11/30/2010 © 2009 Nokia 11
Java SDKs (Touch and Type for Series 40)
Company Confidential
Basic touch gestures/strokes are aligned across Nokia portfolio
Four new Java API classes are introduced for Touch Gestures
On Device Debug to improve developer productivity

12. Monetising Mobile: Snaptu and its
emerging markets success
“It's going to be a very lucrative market.
A lot of investors in the West don't get
the content opportunity in emerging
markets at all - they only have eyes for
Google and the iPhone.“ Simon Davies,
European MD, Snaptu*
Snaptu is a fast stylish all-in-one app that includes your mobile essentials
in one place: Twitter, Facebook, Flickr, Picasa, News & Blogs, Weather,
Sports (Cricket, Soccer...) Movies, Sudoku and much more.
Java app with over 2m downloads from Ovi Store
* www.mobile-ent.biz

13. Ovi Store
http://www.forum.nokia.com/Distribute/

14. The latest Ovi Store metrics
Company Confidential
Country Reach Largest Range
of Devices
Local
Relevance
Operator
Support
190+
Countries
135+
Handset models
can get Ovi Store
content
90%
Of all mobile
consumers have Ovi
Store available in their
local language
Including operator billing
with
99
Operators
29
Markets

15. 11/30/2010 15© 2010 Nokia
Ovi Store – Today
1€
Ovi Publish fee
FREE
Signing
(Symbian &
Java)
Flat Rate
Operator billing
13x
Volume
56.7%
Average
publisher
revenue
increase
across tiers
+ New in-app purchase
+ New in-app advertising add-on