Tomi Ahonen at MoMoSlo S02E05

"The mobile phone is the only device that 30% of the world's population carry"
says Tomi Ahonen The Financial Times 1 Sept 2005

Mobile Social
Networking? How do
we make money with
it?

Tomi T Ahonen, MBA
Author and Consultant

Mobile Monday Slovenia
Ljubljana Slovenia 18 Jan 2010

Copyright © Tomi T Ahonen 2010 www.tomiahonen.com 3G Strategy Consulting

"The mobile phone is the only device that 30% of the world's population carry"
says Tomi Ahonen The Financial Times 1 Sept 2005

"Generation-C for
Community: the
Emerging Customer
Type"

Tomi T Ahonen, M.B.A.
3G Author and Strategy Consultant

Mobinet Conference
Portoroz Slovenia
November 8-9, 2005


Cannot live without phone
• BDDO the third largest ad agency group in the world
ran a survey of 3,000 customers around the world
• One of the findings is that already 60% of mobile
phone users take their phone to bed with them
(BDDO April 2005)
• Meanwhile in China it has become tradition to burn a
paper-mache effigy of a mobile phone at funerals, so
that the dearly departed can bring their mobile phone
with them to the afterlife

Pearls: Real Mobile Services
collected by Tomi T Ahonen

No more alarm clock..
• Yeah, this was coming
• UK newspaper Birmingham Post reports a study that
71% of British citizens feel the alarm clock is
obsolete. The most common use of wake up is now
the alarm on the mobile phone

Source: Birmingham Post 19 May 2008


Reaches You When You Sleep
• Yes, we've heard that we sleep with mobile phones.
• Now latest research by Lightspeed Research reveals
that 67% of UK citizens not only take their phones to
bed with them (ie use alarm clock) but yes, two out of
three actually keep the phone on and connected - to
receive SMS or calls at night.
• And only 14% will switch the phone to silent. So 53%
will sleep with the phone not just on, but so that it
will wake you if a message or call arrives at
night..
Source Mobile Europe 30 June 2009


Habbo Hotel spreading fast
• A Virtual Web Game with Mobile Payment
• Finnish fixed internet network game has users build
personal rooms, decorate those; and then visit rooms
of friends, while all have personal avatars
• The gimmick is that you pay for your virtual
furnishings by mobile phone
• In December 2003 real police officer investigated
theft of virtual property after someone broke a
password and removed the possessions from a room
• Spreading fast, UK reports in Spring 2005 Habbo has
already over 1 million users
Source: book Distraction Mark Curtis, 2005 Pearls: Real Mobile Services

Habbo Hotel Update 2009
• Habbo Hotel reached 130 M avatars "Habbos"
• 90% are teenagers, from 31 countries
• Sulake earned 50 M Euro out of Habbo in 2008
and 4.8 M Euros of profit for the year
• Only 10% is advertising/sponsorship; rest paid
by gaming kids
• Habbo Hotel keeps actively renewing itself, with
a new Habbo environment release every 6-8 weeks
• Now offer unique items (eg furniture) made available
only once
• And now Habbo has recycling
Sources: Sulake/Habbo Hotel April 2009

Happy Birthday Mobile: 30 Years
• December 1 in 1979, the world's first commercial
mobile (cellular) network went live in Tokyo with NTT


At End of 2009
• 470 M daily circulation of all newspapers
• 825 M registered automobiles
• 950 M total cable/satellite TV subscribers
• 1.1 B total fixed landline phones
• 1.2 B All types of PCs in use incl laptops, netbooks
• 1.6 B total TV sets in use
• 1.7 B total internet users incl PC, mobile, web cafe
• 1.8 B total unique holders of credit cards
• 2.2 B total unique holders of banking accounts
• 4.0 B total FM radios in use (excluding phones w FM)
• But 4.6 B mobile phone subscriptions globally...


4.6B Subs, 3.9B phones, 3.4B Uniques
4.6 B subscriptions
3.9 B phones
3.4 B uniques

Source: Tomi Ahonen Amanac 2010 - sample pages at: www.tomiahonen.com

Digital Divide, Penetration Rates
Industrialized World Developing World
1.2B population 5.6B population
600M cars 50% pene 320M cars, 6% pene
675M PCs 56% pene 425M PCs 8% pene
725M landlines 60% pene 425M landlines 8% pene
950M TVs 79% pene 550M TVs, 10% pene
950M w Bank Acct 79% 1.3B w Bank Acct 22% pene
2.7B FM radio 225% pene 1.2B FM Radio 21% pene
1.6B mobile 133% pene 3.0B mobile 56% pene

Source: TomiAhonen Consulting Estimates '09

Bye-bye Phone Booth...
• Finland became first country to decommission public
payphones as no longer of use, all have mobile
phones
• Take a loving look at that phone booth, maybe take a
picture of ourself in it - soon they will be gone
• and your grandchildren will laugh at the stories of
these strange one-person-sized houses..


m-Banking 46% of Kenya Banking
• M-Pesa is now 2 years old. In Kenya (pop 38 M) only
one in five people have a traditional bank account.
• But now 6.5 M Kenyans already use M-Pesa mobile
phone banking
• Yes, so out of total 14.1 M banking accounts, now
M-Pesa m-banking has 46% of Kenyan banking
• Source: Reuters 31 May 2009


Fixed Internet vs Mobile


"Mobile is going to be the next big
internet phenomenon."

- Eric Schmidt, CEO Google 2005


"By 2010 the majority of internet
access worldwide would be from
mobile phones, not PCs"
- Terry Semel CEO Yahoo 2006


"The majority of internet access is
from mobile phones."

- Olli-Pekka Kallasvuo CEO Nokia, 12 Jan 2010


Mobile v Fixed Content 2009
Fixed Internet Mobile Internet
$27.3 B Content/Services $85.8 B
$36.4 B Advertising $3.1 B
$63.7 B TOTAL $88.9 B

Sources: Morgan Stanley, Portio Research, Reuters 2009


Internet: Fixed vs Mobile 2009
Devices 1.2 B PCs 3.9 B phones
(half laptops) (half GPRS 2.5G)
Ave cost/device $750 $150 ($50 if subsidy)
Replacement 3.5 years 18 months
Content revenue $27 B $86 B
Messaging users 1.4 B 3.4 B
Messaging revs $10 B $130 B
Content mostly free always costs
Billing difficult built-in
User preference expect free willing to pay
User age adult youth
Sources: Book Communities Dominate Brands, Ahonen
& Moore, 2005 & TomiAhonen Consulting 2006.

Do not misunderstand me..

BOTH will Co-Exist !
BOTH will GROW !


30 minute / 30 second tasks


Contrast Mobile Phone & PC
• 30 minute tasks 30 second tasks

• Using PCs/Laptops Using Mobile Phone
• Planned use Unplanned use
• Sitting Standing/walking
• Have time In Hurry
• e-mail SMS
• Creating info Consuming info
• Focused attention Multi-tasking

Source: Book Digital Korea, Tomi T Ahonen, 2007 

7th of the Mass Media

..and the 4th screen


The 7 Mass Media
1st mass medium Print 1500: books, newspapers, magazines
2nd medium Recordings 1890s: music, games, movies
3rd medium Cinema 1910s
4th medium Radio 1920s
5th medium TV 1950s
6th medium Internet 1995s
7th medium Mobile 2000s

Source: Ahonen book Mobile as 7th of the Mass Media, 2008


"Mobile is as different from the
internet, as TV is different from radio."
- Tomi T Ahonen


Mobile Has 8 Unique Benefits
1. Mobile is first personal mass medium
2. Permanently Connected
3. Always Carried
4. Built-in Payment Channel
5. Available at Creative Impulse
6. Has Most Accurate Audience Info
7. Captures Social Context of Consumption
8. Enables Augmented Reality
Source: Tomi Ahonen book
Mobile as 7th of the Mass Media, 2008


Mobile many ways better than PC
• The mobile has several outputs not just screen and
sound like laptop - your phone vibration for example
• Mobile has six inputs vs the keyboard and mouse on
a laptop - eg phone can take network location data
• Phone screen can be rotated in the hand
• Mobile can be used single-handedly - and we can
use two phones in two hands simultaneously
• Mobile is consumed parallel with other media, even in
cinema...

Source: Tomi Ahonen ebook
Tomi Ahonen Almanac 2009

Our Ten Needs served by phone
1 - Communicate (1979 - Japan)
2 - Consume / Media (1998 - Finland)
3 - Charging / Payments (1999 - Philippines)
4 - Commercials / Ads (2000 - Finland)
5 - Create / Cameraphone (2001 - Japan)
6 - Community (2003 - South Korea)
7 - Cool / Fashion (2006 - Japan)
8 - (Remote) Control (2007 - South Korea)
9 - Context / Beyond Reality (2008 - UK)
10 - Cyber / Plants (2009 - Japan)
Source: TomiAhonen Consulting January 2007-09 collected by Tomi T Ahonen

Newer Business Models

"Mobile is the magical money-making machine"
- Tomi T Ahonen


Primary Business Models
• Mobile social networking has expanded to offer five
valid business models - and any combination of them
• 1 - User pays
• 2 - Advertising
• 3 - Personalization
• 4 - Pay-per-view with revenue share
• 5 - Gifting
• 6 - Ego-services

Source: eBook Tomi Ahonen Pearls Vol 2: Mobile
Social Networking 2009


User Pays


Elven Legends
• Singapore game developers Nexgen Studio has
launched Multiplayer Online Role-Playing Game for
3G and broadband, converged. The game is about
elves (dwarfs) called Elven Legends
• Has typical multiplayer role playing elements such as
customizing the character, challenges and quests,
and of course fighting
• The game has lots of spells and mystical elements
(make your opponent go blind, etc)

Source: book Mobile is 7th Mass Media
Channel by Tomi T Ahonen November 2007

Texas Hold-em Poker
• Zed CEO Javier Perez Dolset discussed one of their
200 gaming titles, Texas Hold-em Poker in the
Netsize Guide 2009.
• He said that a particularly well suited multiplayer
game format for mobile is the "simple social game"
like poker.
• Tomi's comment - similar to simple music, ringing
tones, simple messages SMS etc..

Source: Netsize Guide 2009


Advertising in Social Networks

- Tomi T Ahonen


Mixi Mobile Japan
• Mixi is to Japan what MySpace is in the USA, the
primary social networking site. Mixi has 10 million
users in Japan
• Mixi has a mobile version, available as official sites
on both NTT DoCoMo and KDDI networks, and as an
unofficial site on Softbank (ex Vodafone KK)
• Generates most of its revenue from advertising
• Mixi Mobile generated about 35% of Mixi's total traffic
Source: Mobikyo Japan Mobile Internet
Report Sept 2007


Tohato World's Worst War
• Japanese snack brand, Tohato, launched 2 new
snacks in Oct 07, Habanero, and Satan Jorquia.
• Massive multiplayer online game on mobile phones
for total victory in World's Worst War. Habanero
Evil Army vs Satan Jorquia Evil Army: 31 battlefields.
• Gamers joined either army by scanning 2D barcode
in a bag. Recruiting friends earned gamer promotion
in the army. All via mobile phones. The battles were
scheduled at 4 AM. 24 hours of gaming news
Source: WirelessWatch Japan, 21 May 2008


Personalization

- Tomi T Ahonen


Revenue-Sharing with User-
Generated Content
- Tomi T Ahonen


MeTV Singapore
• Mobile One M1 in Singapore has launched
MeTV as mobile video sharing service
• Gimmick is that for every video that is viewed
the original creator gets a revenue-share
• Copycats include SeeMeTV on Three and
lookAtMe on O2

Sources: MobileOne, Three and O2


SeeMeTV Economics
• SeeMeTV launched in October 2005 in Italy
and UK on Three networks, copying idea from
Singapore's M1 network: MeTV.
• 3G mobile video sharing service each clip
costs 50p to view, but original content creator
is awarded 1p every time the video is viewed.
• Forum Oxford reports that by Feb 2008 in the
UK, there had have been 32M paid video
downloads, paying over £800,000 ($1.6M)
to content creators, for 60,000 clips submitted
• (average creator earned £13.33 per clip)
Source: Forum Oxford, Feb 19, 2008

AQA Update 2009
• Any Question Answered AQA has real people
answering questions
• In five years, 18 M answers (at 1 UKP each) AQA
made 4 M UKP in 2008 alone. Like I say, this industry
is a "Magical Money Making Machine..."
• Or "What should I do with my bird tonight?" AQA's
answer was "it depends, different birds like different
things, a dead bird you want to add stuffing and broil,
a caged bird likes you to whistle and a girl will like
champagne and a good dinner"
• "the answers are free, sending a question costs 1
UKP" Pearls: Real Mobile Services
Source Guardian 23 April 2009 collected by Tomi T Ahonen

Virtual Gifts

- Tomi T Ahonen


CyWorld in 2007
• Korean CyWorld used by 95% of the 20 year olds
• The web and mobile based virtual room, blogsite,
mobile blogging, music and community site has 23 M
koreans - 50% of the Korean population as users
• 100,000 daily video uploads, more than YouTube.
• Gifts of virtual properties, music, decorations etc
• Music 200,000 songs/day, World Nr 2 after iTunes
• 30,000 businesses active in CyWorld, offer 500,000
items of content for sale.
• 40% revenue-share

Source: book "Digital Korea" by Ahonen & O'Reilly 2007 collected by Tomi T Ahonen

Mobile Cyworld Economics
• Cyworld launched its mobile variant in 2004 as a paid
premium service to Cyworld (monthly subscription
fees between 1-3 USD per month)
• Revenues double annually. In 2007 Cyworld Mobile
earns 10 M USD
• Cyworld gets 83% through content revenues (gifts,
personalization, avatar & room; as well as branded
content revenue-sharing)
• Only 17% is subscription/service revenues

Source: SK Telecom presentation at
iMobicon Seoul 24-25 Aug 007 Tomi adds:
They would still beServices
Pearls: Real Mobile happily
profitable even if they had no
Copyright © Tomi T Ahonen 2010 www.tomiahonen.com subscription fees...
3G Strategy Consulting

Ego Services

- Tomi T Ahonen


Flirtomatic 2007
• UK flirting service Flirtomatic
has 87,000 users, 3x more in mobile
• CEO Mark Curtis says mobile users deliver 8x more traffic than
web based users.
• Fixed internet users 22 M web pages during March (ave 12.8
pages per day) mobile 44 M WAP pages (ave 73.3 per day).
Note mobile 2:1 over use on web.
• All content is moderated by humans.
• No pornographic content, have to pass 'BBC broadcast TV' test
• Flirtomatic offers virtual gifts
• Sold 3.5 million virtual "Red Roses" in 2007 at 23 pence
each (805,000 UKP / 1.2 M Euro / 1.6 M USD)


Flirtomatic Update '008

• UK flirting service Flirtomatic from May 2006, now has over half
million users and spreading to Germany.
• CEO Mark Curtis says:
• Mobile users long in 8.5 times per day !
• Have Google Adwords type of personal ads, auctioned for top slots -
First Face currently goes for about 8 UKP for hours
• Gets only a quarter of its income from advertising
• Personaization and virtual gifts spreading
• Flirtomatic stopped subscription totally in April 2007 as
unnecessary
Source: Flirtomatic 2008


Flirtomatic 2009
• UK flirting service Flirtomatic
now 2M users, spread to USA
• Germany & Australia
• Offered virtual boob jobs in summer of 2008, sold 10,000 of
them for 1 UKP each
• Now offers virtual 'melting ice cubes' that melt away upon
arrival, sold 2,500 in first weekend
• Newest concept: "ego services". If you don't like your rating (5
stars etc), can now eliminate worst rating but pay for it. Or find
out who gave you that rating (pay..)
• "Our customers buy extra fun from us." says Mark Curtis
• Flirtomatic is now profitable
Source: Tomi Ahonen Pearls Vol 2: Mobile
Social Networking, 2009 Pearls: Real Mobile Services

Primary Business Models
• Fixed internet has two primary business models for
social networks (Pay, or Advertising)
• Mobile social networking has expanded to offer six
valid business models - and any combination of them
• 1 - Pay (Subscriptions, Per-Use, or mixture)
• 2 - Advertising
• 3 - Personalization
• 4 - Revenue share with user-generated content
• 5 - Gifting
• 6 - Ego-services

Source: eBook Tomi Ahonen Pearls Vol 2: Mobile
Social Networking 2009

A License to Print Money?


Virtual Goods: $15B market
• The Guardian reported on virtual world economics,
and said the global value of virtual properties is 15
billion dollars in 2009. The virtual content ranges from
Second Life to Flirtomatic to World of Warcraft and so
forth
• About 400,000 people are employed as 'Gold
Farmers' mostly in China making a living and earning
about 700 dollars per year (a good salary in China)

Sources: IT Facts 22 Aug 2008, Guardian 17 Dec 2009


Money, Real Money and Almost..
• What is the value of 'having a license to print money'
• There is real money and some have a license to print
it. And to be allowed to process real money means
having a banking license
• Then there is virtual money.. Habbo Hotel, Cyworld,
Flirtomatic etc proving that a license to print virtual
money, is a licence to print profits
• But for our industry.. there is the 'de facto' money, a
new currency is being born. Transferring voice
minutes and SMS text messages across borders, is
creating a new global currency. Who 'prints' that
currency? mobile operators.. Pearls: Real Mobile Services

And on the Money?

- Tomi T Ahonen


Mobage Town: $360M Revenues
• Japanese mobile social networking site, Mobage
Town (Mobile Game Town) owned by DeNa has
accumulated over 14 million users in Japan (11% of
Japanese mobile subscribers) and generates $360M
annual revenues
• Has avatars, virtual currency, advertising; plus flash
based mobile gaming and mobile story-writing
• Now expanding internationally as Mobamingle
• Roughly half of income is from advertising. Rest split
on virtual gifts and personalization
Sources: Infinita Dec 2009, Morgan Stanley Dec 2009


MoSoSo 100 M users 6.2 B dollars
• Informa's latest study of Mobile Social Networking for
2008 reports that in 2008 there will be 100 million
people subscribing to mobile social networking
services
• They generated ARPU contributions $5.10 US dollars
per person so at 100 million paying users, the total
value of mobile social networking will reach about 6.2
B dollars in 2008

Source: Informa Mobile Social Networking Report, Feb 2008


Join the free expert community of
over 2,000 with over 40 of mobile
authors and 16 of the 20 best-read
bloggers in mobile

www.ForumOxford.com
First time registration, you need
enrollment key. Use the word:
"forumoxford"


To Follow Tomi's Thoughts..
• Easiest - Twitter Feed is @tomiahonen
• Tomi's regular commentary on the mobile industry
including tons of his "Pearls", read his blog at www.
7thmassmedia.com
• For his longer analytical pieces on digital
convergence, marketing, media, technology and
mobile, his blog with Alan Moore at
www.communities-dominate.blogs.com
Tomi is on Facebook and Linked In as well
And he is a moderator at Forum Oxford
All links, all books, visibility etc, is at his
company website www.tomiahonen.com


But wait - There is still More Info

”In a connected age sharing information is power.”
Tomi T Ahonen in Services for UMTS 2002


50 Pearls in eBook - only 9.99 Euros
order at www.tomiahonen.com

Some Findings from New Report..

70 tables and graphs eBook - only 9.99 Euros

3 B SMS Users, 1.7 B Premium Data

Source: Tomi Ahonen Amanac 2009 - for sample pages and more facts: www.tomiahonen.com

Shift of Mobile Phone Installed Base


Regional Split of Mobile Media Income


Tomi Ahonen eBooks
171 pages, eBook format only, February 2009 - Cost 9.99 Euro
Chapter 1 - Introduction
Chapter 2 - Size of Mobile Industry
Chapter 3 - Customers 70 tables and graphs
Chapter 4 - Handsets and Smartphones in the eBook
Chapter 5 - SMS Text Messaging
Chapter 6 - Mobile Internet
cost only 9.99 Euros
Chapter 7 - Seventh Mass Media Channel order at
"Whenever I need a stat, Chapter 8 - Music on Mobile www.tomiahonen.com
Tomi seems to have it, I'd Chapter 9 - Mobile TV and Video
highly recommend this."
- Russell Buckley, MD Chapter 10 - Mobile Gaming
Admob, Chairman Mobile Chapter 11 - Mobile Social Networking
Marketing Association Chapter 12 - Other Mobile Content
"Speaking of statistics, the Chapter 13 - Mobile Advertising and Marketing
Tomi Ahonen Almanac is Chapter 14 - Voice Calls
an eBook for mobile nuts."
- Ricky "The Guru" Cadden Chapter 15 - Business/Enterprise Services
at Symbian Guru Chapter 16 - Other Mobile Data
"Tomi Ahonen is the king
Chatper 17 - Network Infrastructure
of mobile statistics." Chapter 18 - Mobile History and Milestones
- Paul Poutanen founder APPENDIX
and President of Mob4hire Index of Mobile Leadership
"The Almanac is full of 60 Major Countries in Mobile
hard to find information." 20 Biggest Mobile Operator Groups
- WAP Review
Bibliography, Good Websites
Copyright © Tomi T Ahonen 2010 3G Strategy Consulting
www.tomiahonen.com
About the Author

Tomi T Ahonen, Author & Consultant
Competitiveness, Business Case, Marketing, and Profitability
"Service creation and marketing will be key to 3G," Ahonen said. Total Telecom 12 October 2000
• Provides workshops, training and consulting in how to
make money with mobile adn converged services.
• The world's most prolific new mobile service evangelist,
has introduced over 1,000 new service concepts at
public conferences; he is quoted in 60 books by his peers
• Quoted in over 300 press stories in a dozen languages;
keynotes at over 200 major conferences on 6 continents;
his daily blog is syndicated on CNBC, NY Times, etc
• Lectures at Oxford University on 3G and Convergence
• Available as a motivational speaker in telecoms
marketing, sales, product development and innovation.
• Read his books "Digital Korea", "Communities Dominate
Brands", “m-Profits", "3G Marketing","Services for UMTS”
Earlier Tomi Ahonen has set up &
website: www.tomiahonen.com run Nokia’s 3G Business
e-mail: tomi@tomiahonen.com Consultancy. Previously he
worked for 3 operators where he
blog: www.7thMassMedia.com created the world’s first fixed-
twitter: @tomiahonen mobile service bundle and set a
world record for taking market
• Tomi's new book "Mobile as 7th of the Mass Media" share from the incumbent

Tomi Ahonen eBooks
eBooks only via tomiahonen.com
Pearls Vol 2: Mobile Social Networking
Foreword by Mark Curtis, CEO of Flirtomatic,
171 pages, eBook format only, April 2009 - Cost only 9.99 Euro
Tomi's second volume of "Pearls", has 50 case studies of
real world services around topics of mobile social
networking and digital communities covering all biggest
stories including Mixi, Mobage, Flirtomatic, Itsmy, Qik,
Twitter, Cyworld, Habbo, Mogi, Tohato, MTV, i-Report etc.

Pearls Vol 1: Mobile Advertising
Foreword by Russell Buckley, SVP Admob, Chairman Mobile
Marketing Association
171 pages, eBook format only, January 2009 - Cost only 9.99 Euro
Launching an eBook series of Tomi's "Pearls", this first
volume has 50 case studies of real world services around
topics of mobile advertising and marketing from 19 countries
including location-based, coupons, viral, advergaming etc


Tomi Ahonen eBooks
eBooks only via tomiahonen.com
171 pages, eBook format only, February 2009 - Cost only 9.99 Euro
Comprehensive industry review and almanac with 70 tables,
charts and diagrams, covering all major aspects of the
mobile telecoms industry from handsets to services, from
customers to networks, from SMS text messaging to content
from mobile internet to mobile advertising.
"Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this."
- Russell Buckley, MD Admob Europe, Chairman Mobile Marketing Association
"Speaking of statistics, Tomi Ahonen has put together the Tomi Ahonen Almanac 2009 as an
eBook for mobile nuts. In it, you can quickly find out the mobile penetration of say, Thailand,
or that 51% of the Earth's population has at least one cellphone, and one in 8 mobile
subscribers usually walks around with 2 phones in their pockets!"
- Ricky "The Guru" Cadden at Symbian Guru
"Tomi Ahonen is the king of mobile statistics and knows more about the mobile space than
any one I know"
- Paul Poutanen founder and President of Mob4hire
"If you're interested in mobile statistics, you really need to pick up a copy of Tomi Ahonen's
Almanac 2009. The Almanac is full of hard to find information."
- WAP Review

Tomi Ahonen six hardcover books
all six hardcover books are available at Amazon
Mobile as 7th of the Mass Media, 2008
explains the media opportunities in mobile from music
and gaming to TV and social networking and even
internet and adertising. 322 pages.
Digital Korea, 2007 with Jim O'Reilly
is case study in digital convergence from the most
advanced information society of South Korea.
covers internet, TV, mobile, ecash, egoverment,
robotics, telematics, virtual reality etc 282 pages.
Communities Dominate Brands, 2005
with Alan Moore
first business book on social networking 280 pages.
3G Marketing, 2004, with Timo Kasper & Sara
Melkko is marketing handbook for mobile operators
M-Profits 2002
is only comphrenensive business book for mobile, 360 p
Services for UMTS, 2002, with Joe Barrett was first
services and applications book for 3G, 373 pages


Selected TomiAhonen Workshops
• Changing Customer Needs in Mobile Most requested workshop
currently, includes “steps” to addiction, “split” personalities, time to change..
• Mobile as 7th Mass Media Tomi's latest workshop discussing media
convergence and unique aspects of mobile. Also adopted for Oxford Univ.
• Social Networking / Mobile Digital Communities based on his book
Communities Dominate Brands, may be run with SMLXL. Adopted for Oxford U.
• New Mobile Service Creation From ideas to money-making, for mobile and
fixed, for operators, vendors, content partners etc, includes 6 M’s and Early 8
• Business of Mobile Telecoms (2G, 2.5G, 3G) Adopted for Oxford U
• 3G TV covering video and TV convergence with mobile. Adopted for Oxford U
• Mobile Marketing and Advertising featuring "Engagement Marketing"
• Segmentation and Customer Understanding may be run with Xtract
• Launch Marketing for 2.5G and 3G also adopted for Oxford University
• MVNO, Revenue Sharing & Partnerships can include building a model
• Forecasting and Business Modelling in Telecoms Popular workshop
• Competitiveness in Telecoms Workshop form or competition simulation:
• Workshops are very cost-effective ! Write tomi@tomiahonen.com for more.

Tomi Thought Pieces & White Papers
• TomiAhonen Thoughts Mobile in Developing World, October 2009
• TomiAhonen Thoughts Evolution of Mobile Phone, June 2009
• TomiAhonen Thoughts Mobile Social Networking, April 2009
• TomiAhonen Thoughts Mobile Internet, February 2009
• TomiAhonen Thoughts Mobile Industry Size 2009, January 2009
• TomiAhonen Thoughts Mobile 7th Mass Media, September 2008
• TomiAhonen Thoughts Mobile Customers, August 2008
• TomiAhonen Thoughts Mobile Advertising, April 2008
• TomiAhonen Thoughts Mobile TV, December 2007
• TomiAhonen Thoughts SMS Text Messaging, October 2007
• TomiAhonen Thoughts Mobile Communities, November 2006
• TomiAhonen Thougths on MVNOs, June 2006
• SMLXL White Paper 7th Mass Media, June 2007*
• SMLXL White Paper Pop Idol, June 2006*
• * Co-authored Tomi Ahonen with Alan Moore CEO of SMLXL
• Write to tomi@tomiahonen.com for your free copy of any of the above

Recommended Books
• Mobile as 7th of the Mass Media, Tomi T Ahonen, 2008
• Communities Dominate Brands Ahonen & Moore, 2005
• Mobile Advertising, Sharma, Herzog & Melfi, 2008
• Digital Korea, Ahonen & O'Reilly, 2007
• Mobile Marketing Handbook, Kim Dushinski, 2009
• Mobile Internet for Dummies, O'Farrell, Levine, Algroy, Pearce
& Appelquist, 2008
• Wireless Broadband, Fotheringham & Sharma, 2008
• Mobile Web 2.0, Jaokar & Fish, 2006
• Distraction, Mark Curtis, 2005
• M-Profits, Tomi T Ahonen, 2002
• Next Generation Wireless Apps, Paul Golding, 2004
• 3G Marketing, Ahonen, Kasper & Melkko, 2004
• Mobile Strategy, Tom Weiss, 2006
• ...And of course The Dilbert Future by Scott Adams..

Tomi Ahonen at MoMoSlo S02E05

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Tomi Ahonen at MoMoSlo S02E05

Ähnlich wie Tomi Ahonen at MoMoSlo S02E05 (20)

Mehr von MobileMonday Slovenia

Mehr von MobileMonday Slovenia (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Tomi Ahonen at MoMoSlo S02E05