Brand basics for getting started with Google+.

1. All you need to know guide to
Google+ brand pages
November 18, 2011

2. GUIDE TO GOOGLE+ BRAND PAGES: Should you join?
SPEAK TO A FORWARD THINKING, QUICKLY GROWING USER BASE
Still majority Male, though 60% Top occupations are tech & arts
40 MM Users1 increase in Female users since July2 focused and early adopters2
Software Engineer
Photographer
60% increase since Designer
August Marketing
68%
MALE
FOSTER CONVERSATION
G+ business pages and comparisons to other social Still Twitter and Facebook rule the
networks currently dominate the Google+ conversation3 social conversation3
Twitter Facebook Google+
1) SOURCE: Google, October 2011; 2) http://findpeopleonplus.com/statistics
2 3) SOURCE: Radian6: 10/16-11/15/11; Social Media Mentions

3. GUIDE TO GOOGLE+ BRAND PAGES: Should you join?
KEEP UP WITH THE COMPETITION
 As of November 16th, 61 out of the top
100 brands had launched their page –
compared to 94% on Facebook3
 Google+ pages appear within the top 12
search results on average for brands, which
is above Facebook pages3
BENEFIT FROM GOOGLE’S STRONGHOLDS
 Tap into the user base of existing
popular apps and programs
 Create a dynamic presence integrating
mobile, video, locations, music, search, a
mobile payment solution and more
3) SOURCE: BrightEdge, 11/16/2011; T-Mobile and Home Depot pictured
3 not among top 100 brands, according to Bloomberg Businessweek

4. GUIDE TO GOOGLE+ BRAND PAGES: How to create a G+ page?
5 EASY STEPS
1. Go to http://plus.google.com/pages/create
2. Choose a Gmail Email address for your account
3. Select a business Category and complete the
simple form [see image right]
4. Begin filling out your profile by selecting a
tagline and photo
5. Share with Circles and begin posting content
WANT TO DO MORE?
- Learn the basic functionality of Google+ for users and brands, or ask your social media advisors
- Define your brand’s purpose for creating a Google+ presence [see following slide]
- Solidify your brand’s G+ voice and content strategy
- Connect your site with the Google+ badge
- Begin building out your Circles
- Partner with developers to stay ahead of the possibilities for page customization
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5. GUIDE TO GOOGLE+ BRAND PAGES: How to create a G+ strategy?
DESIGNING YOUR BRAND’S PRESENCE
DO clearly state your intentions for a launching a presence
on Google+
WHY? Much is still not defined within G+, therefore the
audience requires direction when landing on a page
DO solicit feedback from the G+ audience and remember they’re Clear purpose by the NYT on G+
looking for experimentation and will be forgiving of trial & error
WHY? Right now brands have an incredible opportunity to experiment
with social media and create an organic presence based on their
audience’s feedback
DO provide a unique experience from other social channels, such
as Facebook and Twitter
WHY? Both the user base and experience are different –
understand the basic functionality and learn from other Pages
DO provides links and connect to other social channels, sites, apps and
more
Experimentation by X Games on G+
WHY? The G+ audience has proven to be highly participatory and
therefore an important presence for introducing further ways to engage
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6. GUIDE TO GOOGLE+ BRAND PAGES: What’s on the G+ horizon?
A CHANGING SPACE OPEN TO BRAND NEW EXECUTIONS
 Manage your page with select pilot management partners
 Improved management: Brands can now manage
their G+ page alongside other social profiles with
pilot partners, including Buddy Media
 Match the message to your audience: Circles
can be designed and shared by product, audience
 Drive Earned Media with G+ in Google search results
segment, or other categories
 Social search: Google web and image search has
been integrated into G+; +1’s, content shared, and
Circles appear in Google searches
 Hangout, while on the go:Video chat with up to
10 friends on your Droid
 Pay and save with Google Wallet: Released in
September, Wallet lets users of the app ‘tap to pay’
and access offers at select locations with their NFC-
enabled phone
 Create separate Circles to organize content
 +1 to boost your Klout score: Soon Klout will
distribution by audience segment, product, or location
segment influencers by specific social networks, such
as Google+ - implications for their Perks advertiser
program
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7. Thanks!
Peppertalks.com @Momo_R
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