Jari Tammiso presents Mobile Monday during the Mobile Monday Malta launch, 14th September 2009. Sliema, Malta.

1. Malta launch event
Sept. 14th.

3. RosetaNet Telecom Council
Focus and priority groups

4. 3G Promise
Technology Benefits
• Offer More Speed
User Experience
• Real Mobile Internet
• New Media Rich Applications
Business Benefits
• Mobile Operator To Become Media Player
• Increase Traditional Service Revenue
• New Revenue Streams For The Operator

5. A Web of Wireless Confusion
Media and
entertainment Network
operators
Network
services Handset
manufacturers
Handsets and
consumer electronics Web
innovators
Corporate apps.
and services IT mega-
vendors
Web 2.0 communities
and services Consumer
electronics
Software products
and services

7. FUN
Personal
Informatve
Networking
Locally global
=
Innovatve/unexpected

9. ”MobileMonday has power as global grassroots
innovaton network”
Anssi Vanjoki, Executve VP, Nokia
”MobileMonday has more immediate global reach than
any other research organisaton”
Risto Siilasmaa, Chairman, F-secure; Member of board, Nokia
”MobileMonday represents new Linux model”
Tarja Halonen, President, Republic of Finland
”When we enter new markets, we always connect through
MobileMonday frst – it works best”
Boaz Zimmermann, Chief architect, Fring
”If you want to know what is REALLY going on, you should
check out MobileMonday”
Harri Koponen, CEO, Tele2
”It is already amazing what MobileMonday has achieved”
Pekka Ala-Pietlä, CEO, Blyk

18. • Behaviour
Achieving Customer Centricity
Increase Customer Loyalty
• Lifestyle
Characteristics
• Brand
Preferences
• Personal
Interests
• Consumption
Patterns

19. Social
Context 3. Advertising
1. Mass 2. Sensitive Intelligence
media
O P G AL T S P W
C O E GO I E A E
C S N EC M A G B
U T D A E R E Combine market
P A E T C O segmentation and
A L R I H R context with
T O customer behavior
I N W and social network
O A profiles
N P
Proven to be less effective in Same for everyone in the Recognizes consumers as
networked digital media same context. There is a individuals within their
missing component communities and networks

26. FUN
Personal
Informatve
Networking
Locally global
=
Innovatve/unexpected

27. Malta - welcome to the
MobileMonday family!