This document discusses opportunities in mobile technology and location-based services. It describes how a company called TCS Digital World develops mobile apps across platforms for brands and customers. It also covers topics like near field communication (NFC) technology, social media and mobile commerce, and the potential for mobile to transform industries like banking, retail, and music.

1. so LO mo
make mobile useful – Mobile Monday Dec 12 2012
@patrickbosteels

2. www.tcsdigitalworld.com
30 co-workers
5 countries
5 locations: Brussels - London
Paris - Amsterdam - Timisoara
―we develop your idea in the digital world‖
Focus on Mobile Cross platform
@patrickbosteels

3. Consumer facing Brands
“I Love Beer”
@patrickbosteels

4. key customers
@patrickbosteels

5. LBS Location Based Service
GSM
Assisted GPS
IPS
@patrickbosteels

6. Accuracy
• 1 - 50 m: RFID - Sonar / Ultrasound - GPS, AGPS - WiFi-
Network positioning e.g. RADAR – Bluetooth - NFC
• 50 - 500 m : WiFiAP ID - Cellular-Network positioning
• 500m - 5 km: Cell ID
• 5 km + : IP address
@patrickbosteels

7. Google IPS
• Google Maps 6.0 ->
IPS, upload floor
plans to the Maps
database
• Google claims 5-10m
accuracy indoors -
venue owners place
wifitracking nodes
stations inside the
buildings
@patrickbosteels

8. Palm VII, released in 1999.
ZIP code-level positioning
information:
Weather.comapp from The Weather
Channel,
TrafficTouchapp from Sony-Etak / Metro
Traffic.
@patrickbosteels

9. No hype
QR code
NFC
@patrickbosteels
Context-aware Mobile Services

10. NFC
Near Field Communication
4 cm or less
operates at 13.56 MHz
and at rates ranging from
106 kbit/s to 848 kbit/s
Old stuff
Nokia, Sony, and Royal Philips Electronics founded the NFC Forum
in 2004
Big players are in: Google/Android, WP7, Samsung, Nokia…
@patrickbosteels

11. Social Media -> Global
Mobile -> Local
@patrickbosteels

12. @patrickbosteels

13. @patrickbosteels

14. @patrickbosteels

15. SCVNGER
Buffalo Wild Wings
• all 730 of its locations
• a 12-week campaign leading
up to March Madness.
• thrive on competition,
community and games.
• first 3 weeks, nearly 30,000 players. Ended with 184,000
players at 730 BWW locations.
• 100 million social impressions via Facebook and Twitter!
• 1 in 3 users played multiple times
@patrickbosteels

16. Starting with location - loyalty
NFC in the shop and at
the dentist:
• Information
• Loyalty
• Coupon
• Context awareness
• Insights
@patrickbosteels

17. Location = Local
@patrickbosteels

18. Retailers awake
Mobile marketing will be the base of CRM for the future retail?
@patrickbosteels

19. M-commerce
@patrickbosteels

20. Mobile is the new bank platform
With a new interface -> like Kinect, face recognition etc
&
• Crowdfunding, peer-to-peer loans.
• The bank as a middle man is over.
• Google has over 200 bank licenses worldwide.
• Amazon.com in September 1999 -> 1-Click
@patrickbosteels

21. the Bank
Google’s CEO Larry Page: ―The perfect search engine,‖ says Page,
―would understand exactly what you mean and give back exactly
what you want‖.
―This was the power behind
Google’s early success obviously,
but we could easily paraphrase
this for banking — the perfect
bank would understand what you
need and give you exactly what
want …‖.
@patrickbosteels

22. Tap your Music
In store
Poster
@patrickbosteels

23. @patrickbosteels

24. Just do it...
R&D projects we are involved in:
• empathic and context aware systems
• Internet of services / things - all around mobile
• ict for smart cities
@patrickbosteels

25. NOW
Try a lot
and work hard(er)
@patrickbosteels

26. Q&A
Thanks for your time.
Have a remarkable day !
@patrickbosteels