7. Three reasons why NOW:
1. People Centric World
2. Information Overload
3. Dynamic Context
8. Facebook Citizen Journalism
NoLogo
Space Media
Sao Paolo 2nd Life Wikipedia YouTube
Recommendations
People take control
Social lending
Etsy
Co-creation
Crafting Word of Mouth
Production Distribution
Customization Crowdsourcing Ebay Torrents
9. Push Programs Pull Platforms
Demand can be anticipated Demand is highly uncertain
Top down design Emergent design
Centralized control Decentralized initiative
Procedural Modular
Tightly coupled Loosely coupled
Resource centric People centric
Participation restricted Participation open
Few participants Many diverse participants
Efficiency focus Innovation focus
Zero sum rewards Positive sum rewards
Extrinsic rewards dominate Intrinsic rewards dominate
John Hagel and John Seely Brown
20. Rituals & Mobile moments
Feasting,
Getting ready Sexing & Returning back Protecting yourself
for battle Primping to Camp from the future
7.00 9.00 17.00 22.00 0.00
Inspired by BBDO
21. Rituals & Mobile moments
Check Check Check Check Check
Feasting,
Getting ready Sexing & Returning back Protecting yourself
for battle Primping to Camp from the future
7.00 9.00 17.00 22.00 0.00
Inspired by BBDO
23. She is in a hotel in Amsterdam...
...but “where” is she really??
http://www.flickr.com/photos/75998848@N00/318439881/sizes/l/
24. Can we imagine what information might be
relevant for someone stuck at an airport?
http://www.flickr.com/photos/zenzenok/12417299/
25. Fulfillment process
.
context specific need relevant information
PHYSICAL VIRTUAL
WORLD WORLD
26. Fulfillment process
Now
Get your fulfillment
‘ smart’ tools
.
context specific need relevant information
PHYSICAL VIRTUAL
WORLD WORLD
27. Fulfillment process
Now
Get your fulfillment
‘ smart’ tools
.
context specific need relevant information
PHYSICAL
Future VIRTUAL
Automated fulfillment
WORLD ‘ smart’ tools
WORLD
28. Fulfillment process
Now
Get your fulfillment
‘ smart’ tools
.
Next
Contextual marketplaces
context specific need relevant information
PHYSICAL
Future VIRTUAL
Automated fulfillment
WORLD ‘ smart’ tools
WORLD
34. Create ‘views’ of our
world which are
particulary relevant
for people in specific
situations.
http://www.flickr.com/photos/justinlim/2571877311/sizes/l/