Mobile Monday Amsterdam had the honor of having Ben van den Burg (WebAds) as a speaker. He presented his view on the mobile advertising ecosystem in the presentation of "a brand new world"

1. MOBILE ADVERTISING:
CREATING A
NEW WORLD
tell them?
Ben van der Burg
Mobile Monday Amsterdam, 2-6-2008

2. What will you
TELL
them?

3. ‘I made a lot of
MONEY ‘

4. 20K ‘
‘I had
tweets

5. ‘I created a
NEW WORLD ‘

6. ANTONIO
NEGRI
http://www.flickr.com/photos/thijshere

7. EMPIRE
http://www.flickr.com/photos/shapeshift

8. MULTITUDE
http://www.flickr.com/photos/kinquila

9. WOW
factor
http://www.flickr.com/photos/webel

10. Our
ALBERT
http://www.flickr.com/photos/amyguth

11. Tsja!...

12. THE HEDGEDOG
concept

13. Your
AUNT
http://www.flickr.com/photos/webel

14. Finally, now we’re talking
TELECOM
Application Content Advertiser
Developers Providers
End-user
Network
Consumer
Operators
Retail
Device
Infrastructure
Manufacturers = cash flow
Provider
= information flow
Gower & Constance,
MIT & Siemens

15. Triangle of
MOBILE
ADVERTISING
Content
Advertiser
Providers
End-user
Consumer
= cash flow
= information flow

16. Triangle of
MOBILE
ADVERTISING
Content
Advertiser
Providers
End-user
Consumer
= cash flow
= information flow

17. Triangle of
MOBILE
ADVERTISING
Content
Advertiser
Providers
End-user
Consumer
= cash flow
= information flow

18. HISTORY
http://www.f lickr.com/photos/gigijin

19. Hup Hup
HOLLAND
http://www.flickr.com/photos/michplay

20. Keep it for
YOURSELF!
http://www.flickr.com/photos/visual_spacial

21. CROSSROADS
http://www.flickr.com/photos/rcsaxon

22. We can
DO A LOT!
http://www.f lickr.com/photos/scratchbeck

23. STARTING…

24. MOBILE DISPLAY
Advertising
http://www.f lickr.com/photos/jason_coates

25. Mobile
SEARCH
MARKETING
http://www.f lickr.com/photos/silvery

26. Activation of
OFFLINE MEDIA
http://www.f lickr.com/photos/mattiasberg

27. Mobile
PROMOTIONS
http://www.f lickr.com/photos/avlxyz

28. LOCATION BASED
Services
http://www.f lickr.com/photos/paulf orsdick

29. MOBILE
BANNERING

30. Mobile
SALES FUNNEL
•Ringtones • Mobile Gaming
•Wallpapers • Mobile Bannering
• Mobile Pricesheet •Product Specs
• Mobile Video • Event Calendar
•Mobile Configuration
• Store Locator
• Mobile Calculator
• Click-2-Call
• Mobile Barcoding
• Map on Mobile
• Mobile Couponing
• Mobile Alerts

31. ABN AMRO
De slimste belegger
• Male 25-49
• 16-4 / 27-4
• 300k
Impressions
• 1 - 3% CTR

32. Randstad
Meet & Greet
18+
•
7-4 / 15-5
•
80k Impressions
•
0.8 – 1.2% CTR
•
80 subscribers
•

33. Microsoft
Office 2007
Male 20-49
•
15-12 / 15-1
•
725k Impressions
•
1 - 4% CTR
•
2,985 movie downloads (33%)
910 completed questionnaires (10%)
580 e-mail addresses (7%)

34. Univé
Brommerpremie
18-35
•
10-4 / 10-5
•
225k Impressions
•
0.9 – 1.2% CTR
•

35. Politie
ICT Vacature
• Campaign is
running

36. NS
Wervingscampagne
• Campaign
isrunning

37. KEY
LEARNINGS
Campaigns
mobile internet bannering multimediacontextualcrossmediaconceptual campaign
0 1 2 3 4 5 6 7 8 9 10
Landing pages
text and call back / e-mail full multimedia site
0 1 2 3 4 5 6 7 8 9 10

38. Triangle of
MOBILE
ADVERTISING
Content
Advertiser
Providers
End-user
Consumer
= cash flow
= information flow

39. STEP
BY STEP
http://www.f lickr.com/photos/marioyvanesa

40. To create
A NEW WORLD
http://www.f lickr.com/photos/eelssej_

41. How?
THE CARPE DIEM END GOAL
SYNERGY Influenced by Personal experiences,
technological-, political- and social
Theory developments
Different roads to end goal
Who you are
What you do
Why you do it
Changes slightly overtime

42. THANKS
Ben van der Burg
~
+316 250 042 65 ben@webads.nl
www.webads.nl
SMS bc ben naar 5566
voor business card