Localization Presentation from Kinnari Dave. Presentation covers the Device Localization story of their own brand Mo First.

1. Localisation

2. Can’t Read, Won’t Buy
•
•
•
•
•
Despite India’s reputation as an Anglophone
nation, only a tenth of its 1.2 billion people count
English as their first, second or third language
It would take 83 languages to reach 80% of all
people in the world
Over 7000 languages to reach everyone
‘Language’ is the most fundamental trade barrier
Understand customs, culture & sensitivities

3. Language
•
In terms of online population, this language is spoken by more people
than Russian, French or German
Arabic

4. Home Ground
•
•
•
Games & apps market to touch Rs 2,700 Cr by 2016
The smart phone user base is expected to grow to 382 million by 2016
[Report: Avendus Capital]
266 million 3g subscribers 2016
Are we READY ?

5. Apple of the EAST
XIAOMI
•
•
•
Xiaomi (pronounced “chow me”), the upstart Chinese handset maker,
three-and-a-half-year-old has 2,400 employees, annual revenues of
about $2 billion, and only sells its wares in China, Hong Kong, and
Taiwan.
So how has this startup managed to draw attention?
While handsets are clearly Xiaomi’s core business, they are not the
main profit center. Instead, the hardware devices are used as
complements for other products and services….ALL Localised

6. Apple of the EAST
•
•
•
Xiaomi’s Android-based operating system is updated every week,
making it a hit with tech nerds. Users can ask for help via micro blog
Weibo and get a reply in minutes.
In Aug 13, its App Store hit one billion total app downloads. The app
store launched about 13 months ago, and is claimed to be one of the
top five app stores in China (out of about 200 total).
It receives more than 1.3 million searches every day from 17 million
active users. They download five million apps per day.

7. India’s 1st Language Ecosystem
OS + App Store + Device

8. Unique
•
•
•
•
•
Integrated with our SWIPE powered
PATENTED translation and transliteration
services
Smart and Easy to Use Predictive Matra KeyBoard
Mobile Browser Supporting Indian Languages
Regional Language App Store
Regional Language Book Store, Music &
Movie Services
An ECOSYSTEM for every Language

9. A peek …

10. A peek …

11. A peek …

12. A peek …
Transliterate
Translate

13. Firstouch App Store

14. Firstouch Publish
Benefits of publishing in Firstouch Store
• Easy access to a specific community, centered around a language
• Monetize your applications and content with Firstouch provided
operator billing
• Fast time-to-market
• Sales & Usage Reports, update daily
• Liberal quality assurance and content validations procedures
http://publish.Firstouchmobile.com

15. Firstouch Publish Support
publish@firstouchmobile.com

16. kinnari@mofirst.com
919727886490