What key trends will shape 2015 search engine optimization (SEO) strategies? Is it all about mobile? Smarter content? Personalization? Delivering amazing user experiences? How can you best reach, grow, and engage your audience? How can you make sure your brand is found at those moments when people are searching for a product you sell or a topic you know lots about? To find out, Momentology reached out to 45 experienced SEO experts. Their insights into SEO trends and their predictions for 2015 have been summarized in this presentation.

1. SEO Trends For 2015!
Are you set up for a happy and successful New Year?!

2. How can brands gain more search visibility!
and grow revenue and traffic in 2015?!

3. By ensuring your web pages and all your digital assets are
optimized to improve performance in search engines and
provide a great experience to people.
!

4. But we all know this.!

5. So What’s Trending?!

6. Mobile!
Mobile usage is growing faster than a lot of brands can keep up!
with. Successful brands will prioritize mobile usability in 2015.!

7. A fully integrated mobile marketing strategy is necessary to stay
ahead of your target audience. That includes implementing
responsive or mobile-friendly sites that load lightning quick.!

8. We are moving away from SEO as “search engine” optimization and!
toward “user/device/app/thing/space/presence” or!
experience immersion optimization.!
Create Immersive
Experiences!

9. More Google Updates!
Google will continue aggressively targeting spam.!

10. !
!
Updates like Penguin, Panda, and others mean brands must
be stay alert to maintain visibility in search results.!

11. Major algorithms are being refined and rolling out more
frequently and continuously, as Google scrutinizes website
quality factors like never before in an effort to provide the
most relevant search results to its users.!

12. What Does This Mean For
Brands & Businesses?!

13. Branding is Crucial!
Make brand awareness and branding core strategies. Brands
that make a deeper connection with consumers in 2015 will
see big benefits, now and for years to come.!

14. What Are Other Essential
Trends For SEO Success?!

15. Personalization!
Your users and potential customers want to receive content
(text, images, video, etc.) that they feel is personalized!
and tailored to their needs.!

16. It is not just about content is king or more!
content is more of a king.!
!
It is about the right content at the right!
moment for the right users.!

17. Customers feel entitled to a brand experience on their own
terms, and will increasingly resist companies that!
don’t cater to them. !

18. Content With Context!
Consumers turn to organic search all the way through the
purchase funnel. Much more than social and paid media.!
!
Creating content for each stage of the sales funnel based on
keyword progression and understanding conversion of
content through the funnel will become key in 2015.!

19. Searcher intent and the contextual meaning of searched
phrases will play a larger role in search results.!
!
Creating the right content for the right people is a!
critical element of usability.!

20. • Build out key customer profiles!
• Define and track metrics that matter!
• Look for more connected products to inform search strategy.!

21. Produce relevant content, in the most appropriate media, that
will serve perfectly on whichever device is contextually
relevant to the customer.!

22. Want more?!
Gain amazing insights from 45 SEO experts.!
Only on Momentology.!