METHODOLOGY: PART 1 : THROUGH AN ONLINE SURVEY WITH SAMPLE OF 124 PARTICIPANTS. PART 2 : USING “QUINTLY” , A SOCIAL MEDIA MONITORING TOOL. NOTE: ACCORDING TO THIS METHODOLOGY; THIS REPORT DOESN’T STATE ANY RULE OR TREND. ONLY FEW INFORAMTION THAT COULD GIVE YOU SOME POINTS OF VIEWS COULD BE RIGHT OR COULD BE WRONG. طريقة البحث: الجزء 1 : عن طريق إستطلاع رأي أونلاين شارك فيه 124 متطوع. الجزء 2: عن طريق أداة لتحليل منصات السوشيال ميديا تسمى QUINTLY ملحوظة: بناءاً على طريقة البحث تلك، هذا التقرير لا يعبر عن أي شيء على الإطلاق ولا يمكن الإعتداد به في وضع أي قاعدة أو ظاهرة يمكن السير ورائها، فقط مجموعة من المعلومات التي يمكن أن تعطيك وجهة نظر قد تكون صحيحة أو خاطئة

1. –
A REPORT ABOUT THE ONLINE NEWS WEBSITES IN EGYPT
MAY 2014 – DEC 2014
–
BY: MUHAMMAD OMAR – BLOGGER & CO-FOUNDER @ E3LANGI.COM

2. METHODOLOGY:
PART 1 : THROUGH AN ONLINE SURVEY WITH SAMPLE OF 124 PARTICIPANTS.
PART 2 : USING “QUINTLY” , A SOCIAL MEDIA MONITORING TOOL.
NOTE: ACCORDING TO THIS METHODOLOGY; THIS REPORT DOESN’T STATE ANY RULE OR TREND. ONLY FEW
INFORAMTION THAT COULD GIVE YOU SOME POINTS OF VIEWS COULD BE RIGHT OR COULD BE WRONG.
QUINTLY

3. PART ONE

4. WHAT’S YOUR MAIN SOURCE FOR NEWS?

5. 3%
28%
55%
11%
3%
55%USE SOCIAL MEDIA AS A SOURCE OF NEWS

6. WHAT’S THE MOST SOCIAL MEDIA PLATFORM YOU CONSUME NEWS THROUGH?

7. 87%
12%
1%
Facebook Twitter Google+
87%FOLLOW NEWS THROUGH FACEBOOK

8. WHAT’S THE MOST DEVICE YOU USE TO LOGIN NEWS PORTALS?

9. 63%
31%
6%
Desktop Mobile Tablet
31%VISIT NEWS WEBSITES VIA MOBILE

10. DO YOU USE ANY NEWS-AGGREGATOR MOBILE APP?

11. 23%
77%
YES NO
23%USE NEWS AGGREGATORS ON MOBILE

12. HOW MANY DAYS YOU CONSUME NEWS WEEKLY?

13. 14
10
17
9
15
12
41
1
2
3
4
5
6
7
34%VISITS NEWS WEBSITES 7 DAYS / WEEK

14. WHICH NEWS PUBLISHER IS THE MOST CREDIBLE/ TRUSTED?

15. 7%
22%
4%
2%
18%3%
5%
4%
12%
1%
6%
2%
8%
2%
4%
BBC Skynews CNN

16. THE 3 MOST CREDIBLE/ TRUSTED NEWS PUBLISHERS:
12
3
BBC

17. WHICH NEWS PUBLISHER IS THE LEAST CREDIBLE/ TRUSTED?

18. 8%
8%
13%
5%
1%
2%
39%
2%
3%
3%
2%
14%
BBC CNN

19. THE 3 LEAST CREDIBLE/ TRUSTED NEWS PUBLISHERS:
12
3

20. WHICH NEWS PUBLISHER IS THE MOST FAVORABLE?

21. 13%
11%
5%
2%
15%
4%3%
6%
14%
1%
7%
4%
7%
3%
5%
BBC Skynews CNN

22. THE 3 MOST FAVORABLE NEWS PUBLISHERS:
12
3

23. WHICH KIND OF NEWS IS THE MOST FAVORABLE?

24. POLITICS IS STILL THE MOST FAVORABLE. INFOGRAPHICS ARE SHOWING AN INTERESTING RESULT.

25. PART TWO

26. WHO’S THE FACEBOOK WINNER OF THIS YEAR?

27. I’VE PREPARED A REPORT TO MONITOR THE FANBASE CHANGE OF 32 WEEKS FROM: 13/MAY 2014 TILL 16/DEC
2014 BASED ON THE AVAILABILITY OF MY TOOLS. COMPARISON WAS AMONG: AKHBARAK.NET /
ALMASRYALYOUM / ALYOUM7 / SHOROUK NEWS / MASRAWY.
ALWATAN NEWS WAS ADDED TO MY REPORT AT 19 AUGUST. SO I MADE ANOTHER REPORT STARTING FROM
THIS DATE TILL 16/DEC 2014
AT THE END OF THE 2 REPORTS; I TRIED TO KNOW WHO WON THE BATTLE ON FACEBOOK IN TERMS OF NEW
FANS DURING THIS PERIOD WHICH INDICATES SOMEHOW THE STRENGTH OF THE BRAND ON SOCIAL MEDIA
ONCE I STARTED MY CAREER IN THIS FIELD.
–
–––
–
–

28. -500000
0
500000
1000000
1500000
2000000
ACCUMULATED FANBASE CHANGE - 32 WEEKS

29. TOTAL NEW FANS SHARE - 32 WEEKS
50%OF NEWS FACEBOOK PAGES (IN THIS STUDY) WENT TO
AKHBARAK.NET DURING THE LAST 32 WEEKS WHICH EQUALS
THE TOTAL NEW FANS OF MASRAWY + SHOROUKNEWS +
YOUM7 + ALMASRYALYOUM
––
50%
8%
12%
14%
16%
‫أخبارك‬ ‫اليوم‬ ‫المصري‬ ‫السابع‬ ‫اليوم‬ ‫الشروق‬ ‫مصراوي‬

30. DURING THE LAST 32 WEEKS
BOTH OF YOUM7 & ALMASRYALYOUM LOST THE BATTLE.

31. ACCUMULATED FANBASE CHANGE - 18 WEEKS
0
200000
400000
600000
800000
1000000
1200000
19-Aug
21-Aug
23-Aug
25-Aug
27-Aug
29-Aug
31-Aug
02-Sep
04-Sep
06-Sep
08-Sep
10-Sep
12-Sep
14-Sep
16-Sep
18-Sep
20-Sep
22-Sep
24-Sep
26-Sep
28-Sep
30-Sep
02-Oct
04-Oct
06-Oct
08-Oct
10-Oct
12-Oct
14-Oct
16-Oct
18-Oct
20-Oct
22-Oct
24-Oct
26-Oct
28-Oct
30-Oct
01-Nov
03-Nov
05-Nov
07-Nov
09-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
01-Dec
03-Dec
05-Dec
07-Dec
09-Dec
11-Dec
13-Dec
15-Dec
‫أخبارك‬ ‫اليوم‬ ‫المصري‬ ‫الوطن‬ ‫السابع‬ ‫اليوم‬ ‫الشروق‬ ‫مصراوي‬

32. TOTAL NEW FANS SHARE - 18 WEEKS
34%OF NEWS FACEBOOK PAGES (IN THIS STUDY) WENT TO
AKHBARAK.NET DURING THE LAST 18 WEEKS COMPETING
WITH ALWATAN NEWS.
34%
5%
31%
19%
6%
5%
‫أخبارك‬ ‫اليوم‬ ‫المصري‬ ‫الوطن‬ ‫السابع‬ ‫اليوم‬ ‫الشروق‬ ‫مصراوي‬

33. DURING THE LAST 18 WEEKS
BOTH OF MASRAWY & ALMASRYALYOUM LOST THE BATTLE.

34. THANK YOU FOR READING THIS REPORT
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