1. Welcome to the
Cedar Fort
Author Training

2. Who is Nate Moller?

3. Overall Objectives
“Sales, sales, sales, sales and sales..”
“To get the word out about my book in order to increase sales as well as build my
name.“
“To become familiar with the options, and gain a working knowledge of the
opportunities best suited to marketing our book.”
“To increase sales and build my name and brand as well as communicate with my
readers. ”
“To get to know other authors. To promote and sell my books and artwork.”
“Exposure, awareness, create interest, build a large fan base.”
“To actually sell more of the books I've published, as well as build my name and
brand, and share my online voice with readers.”
“…to increase the sales of a self-published book so that I might approach an agent
with some promising sales figures and get subsequent works published through the
traditional publishing routes.”

4. The Case Study

5. The Hardest Thing About Online Marketing Is…

6. Workbook Activity #1
The Only Rule: Please don’t look ahead… 
“Please, STOP HERE ”

7. Defining Your Target Audience
Why?

10. Workbook Activity #2

11. How to Assess Online Demand & Competition
http://adwords.google.com/select/KeywordToolExternal

12. DEMAND
• Two Types of Phrases:
– Buyer Phrases
– Browser Phrases
– What’s the difference?
– Which ones do we want to focus on?

13. Assignment
• Workbook Activity #3
• Write Down 10-20 Keyword Phrases
that would be BUYER PHRASES for
your product…

14. The Case Study

15. Competition
allintitle:”a specific keyword phrase”

16. How will this help us
find our audience?
How will this help
our AUDIENCE
find US?

17. 5 Minute Break!

18. The “Low-Hanging Fruit” of Online Marketing

21. LIVE DEMO: How to Protect Your
Privacy on Facebook
(see workbook pg 4 - 10 – Facebook Tips & Tricks)

22. WHY?

25. How to Use Facebook Effectively
?

26. How to Use Facebook Effectively
• “Like” Industry Related Fan Pages
• “Like” other Fan Pages that may share your
target audience
• Use Facebook Search to make new contacts
• LIVE DEMO

27. How am I going to IMPLEMENT
what I’ve learned so far?

28. WHAT IS….
…THIS?

29. How to Create a Facebook Fan Page

30. How to Use Facebook Fan Pages Effectively
• 1st Goal – Get 25+ Friends to “Like” your page
• Set up a Vanity URL (
http://www.facebook.com/username)
• Create Industry Events (Signings, Tours, etc.)
• Ask friends to help you share the Fan Page
• Share goals and objectives – ask for
feedback

31. LIVE DEMO
Create a Fan Page for a participant
Show how we got over 100 Fans in a few hours
Help someone get more fans and set up a Username

32. How to Use Facebook Fan Pages Effectively
Other IDEAS?

33. 3 Minute Break!

35. The Website….

36. What Does a Website Need to Be Most Successful?

37. Successful Website?
SALES!
SALES
SALES!

38. Why do I need a website?
• What do you want your website to do for you?
• Are you selling your book on your site?
• Is your site found in Search Engines for specific
keyword phrases?
• Do you know if you’re getting any traffic to your
site?
• Are you collecting names and emails on your
site?

39. How do I set up a website?
http://www.youtube.com/watch?v=9gD2p24o_Z8

40. The Case Study

41. Website Assessment
1. How can I find my site on Google?
2. Do I know how much traffic I’m getting and
where it’s coming from?
3. Am I targeting specific keyword phrases
that will help me get the right people to my
site?
4. Is my website interactive?
5. Am I creating new content and getting
comments via a blog?
6. Am I giving people a way to BUY my
product on my site?

42. How do I set up a website?
Need More Help with Your
Website?
Want a FREE ASSESSMENT?
Fill out the form for a FREE CONSULTATION:
http://mollermarketing.com/custom-website-design

43. Just Online?
What else can you do to get your product out to
your target audience?

44. Just Online?
EVENTS, EVENTS, EVENTS!
How does what you’ve learned about online
marketing help you know WHERE to go to find
events?
CASE STUDY

45. Just Online?

46. The Case Study
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47. How to use Goodreads.com

48. What is Goodreads?
• Goodreads.com is a social networking site
specifically designed for books
• Readers connect with each other
• List, rate and review books
• Authors connect with readers

53. • Home page
o Timeline/tweets - 140 characters, bit.ly
links
o Mentions – conversations - make sure
they see it
o Retweets - Spreading the word
o Searches-
 Hashtags-#amwriting, #authors,
#books, #writing, #Writetip,
#pubtip, #amediting, #amreading,
#litchat, #scifichat
 Trends
 Lists

54. o Who to Follow
o Following
o Followers
o Direct Messages
• Settings
o Account - username
o Notifications
o Profile – key words in bio
• Be a person, not a spammer

55. http://www.readwriteweb.com/archives/
the_inner_circles_of_10_geek_heroes_on_t
witter.php

56. Summary & Action Items
• Define YOUR Target Audience
• Keyword Research can help!
• Create a Facebook Following – Personal
Profile AND Facebook Fan Page
• Assess Your Website (or get one built ASAP)
• Use Social Networks where your audience
hangs out online:
– Goodreads
– Twitter

57. Summary & Action Items
Final Workbook Activity
See final page
+
Get the Name & Email of Everyone Here
(if they’ll let you and you promise not to SPAM)

58. Summary & Action Items
• “Small Success leads to Big Success!”
Question & Answer Time
If you’d like more help with your marketing
strategy, contact Moller Marketing today!
http://mollermarketing.com/contact-moller-
marketing