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Increase brand awareness via fun,
personalised quiz game                               NL


                            Objectives
                            Increase brand awareness


                            Solution
                              Personalized quiz game
                              Answer questions about
                              connections
                              Recommend to connections


                            Data Leveraged
                              Member profile
                              Connection profiles




                      http://raadderelatie.pwc.com
Increase awareness and usage
through viral engine                               IN


                           Objectives
                             Reach a new audience
                             Increase product awareness


                           Solution
                             Play with features
                             Recommend to connections
                             Win prizes


                           Data Leveraged
                             Member profile
                             Connection profiles
                             Messaging & network
                             updates




                     http://experienceie9.com
Demonstrate thought leadership and
engage consumers                                      IN


                           Objectives
                             Demonstrate thought
                             leadership
                             Generate awareness


                           Solution
                             Share an idea
                             Spread the word via social
                             Get rewarded by sponsor


                           Data Leveraged
                             Member profile
                             Connection profiles
                             Network updates & sharing




                     http://stepout2goproplanet.com
Connect target segment to local client
contacts in their network                                 US



                              Objectives
                                Generate awareness
                                among Event Planners
                                Engage through a larger
                                issue

                              Solution
                                Find nearest DoubleTree
                                hotels
                                Connect with local
                                DoubleTree reps

                               Data Leveraged
                                Member profile
                                Connection profiles
                                Network updates & sharing



                        http://doubletree.w1.friend2friend.com
Increase awareness via
personalized, engaging contest                       NL


                            Objectives
                              Increase brand awareness
                              Increase product awareness


                            Solution
                              Compete with connections
                              Strong profile = high score
                              Win Volkswagen Passat


                             Data Leveraged
                              Member profile
                              Connection profiles




                    http://youtube.com/watch?v=m7TFcMWI-98
Increase product awareness via
competition involving products                       DE


                            Objectives
                            Increase brand awareness


                            Solution
                               Match profile with Lifebooks
                               Team up with a connection
                               Challenge other teams
                               Win Lifebooks


                            Data Leveraged
                               Member profile
                               Connection profiles




                      http://profile-pitch.com
Increase brand awareness via
profile-based passenger selection                     NL


                             Objectives
                               Increase brand awareness
                               Drive loyalty

                             Solution
                                View passengers’ profiles
                                See where they’re sitting
                                Choose seat accordingly
                                Recommend to connections


                             Data Leveraged
                                Member profile
                                Connection profiles




                       http://bit.ly/LgzKLG
Increase brand awareness through
attention-grabbing infographic                     NL


                           Objectives
                           Increase brand awareness


                           Solution
                             Calculate $ value of network
                             Share via social and email
                             Enter contact details


                           Data Leveraged
                             Member profile
                             Connection profiles




                     http://mijnbeurswaarde.nl
Reach small businesses through
fun, educational game                              UK


                           Objectives
                             Increase brand awareness
                             Reach a new audience


                           Solution
                             Game with risk questions
                             Answer correctly to progress
                             Share via social and email


                           Data Leveraged
                           Member profile




                     http://axagames.co.uk
Increase product awareness via an
engaging, viral contest                                 NL


                            Objectives
                              Increase product awareness
                              Launch a new product


                            Solution
                              Invite 5 connections
                              Win test drive to gourmet
                              restaurant and lunch
                              Recommend to connections


                            Data Leveraged
                              Member profile
                              Messaging & network
                              updates




                      http://b-klassebusinessdrive.nl
Drive product awareness via
promotional contest                             US



                         Objectives
                         Increase product awareness


                         Solution
                          Vote for favourite admin pro
                          Help admin pro win Gift Card
                          Recommend to connections


                         Data Leveraged
                          Member profile
                          Connection profiles
Increase brand awareness through
personalised, animated infographic                  UK


                            Objectives
                            Increase brand awareness


                            Solution
                              Capture attention
                              Appeal to competitive
                              marketing professionals
                              Drive profile improvements


                            Data Leveraged
                              Member profile
                              Connection profiles




                      http://enginepowerindex.com
Demonstrate thought leadership
through insightful infographics                     IN


                            Objectives
                              Demonstrate thought
                              leadership
                              Generate awareness


                            Solution
                              Visualize member data
                              Captivate with infographics
                              Uncover meaningful insights


                            Data Leveraged
                              Member profile
                              Connection profiles
                              Company data
                              Groups data




                      http://proinsights.me
Increase product awareness through
personalized, engaging ads                             UK


                            Objectives
                              Product awareness
                              Customer acquisition


                            Solution
                              Sign In with LinkedIn
                              Personalised video ad
                              Share with connections


                            Data Leveraged
                              Member profile
                              Sharing & network updates




                      http://positiveimagedm.com/salesforce
Increase website engagement by
personalising content                              US


                          Objectives
                            Drive engagement
                            Consumer acquisition


                          Solution
                            Personalize Fortune 500 List
                            Show member’s LinkedIn
                            connections at each
                            company


                          Data Leveraged
                            Member profile
                            Connection profiles
                            Company data




                    http://fortune500-app.com
Increase card sign-ups through viral
recommendations                                              IN


                               Objectives
                                 Gain market share
                                 Generate awareness


                               Solution
                                 Recommend card to
                                 connections
                                 Gain benefits from successful
                                 referrals & direct applications


                               Data Leveraged
                                 Member profile
                                 Connection profiles
                                 Messaging & network
                                 updates




                      http://americanexpressindia.co.in/linkedin
Demonstrate thought leadership by
enabling contextual discussions                          US


                             Objectives
                               Brand awareness
                               Thought leadership
                               Drive engagement


                             Solution
                               Display LinkedIn Group
                               elements on website
                               Enable engagement in
                               discussions on external site


                             Data Leveraged
                             Groups data (discussions,
                             topics, comments, likes)




                    http://tradeconnections.corporate.hsbc.com
Drive meaningful engagement on
external site using LinkedIn Groups                  US


                             Objectives
                               Increase brand awareness
                               Drive engagement


                             Solution
                               Display LinkedIn group
                               content on external site
                               Enable interaction with group
                               content on external site
                               Facilitate meaningful
                               engagement


                             Data Leveraged
                             Groups data (topics, posts,
                             comments, likes)




                       http://digitalwpc.com/Pages
Help event attendees connect more
effectively via web or mobile                        US


                           Objectives
                             Promote event
                             Increase attendance &
                             engagement


                          Solution
                             View attendee profiles
                             Recommend to connections
                             Connect more effectively pre
                             and post event


                           Data Leveraged
                             Member profile
                             Connection profiles
                             People search



                     http://match.presdo.com
Help members to manage contact
info via mobile app                App Store, Play Store


                       Objectives
                       Manage contact info more
                       effectively


                       Solution
                         Capture business card
                         Save to contacts
                         Connect via LinkedIn


                       Data Leveraged
                         Member profile
                         Connection profiles
Help users to grow network via
location-based mobile app            App Store, Play Store


                          Objectives
                          Grow professional network


                          Solution
                           View nearby connections
                           Meet connections over lunch
                           Integrate Google Maps data


                          Data Leveraged
                           Member profile
                           Connection profiles
Help users to grow network via
location-based mobile app                        App Store


                          Objectives
                          Grow professional network


                          Solution
                           View nearby connections
                           matching target profiles
                           Meet connections


                          Data Leveraged
                           Member profile
                           Connection profiles

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  • 22. Help users to grow network via location-based mobile app App Store Objectives Grow professional network Solution View nearby connections matching target profiles Meet connections Data Leveraged Member profile Connection profiles