1. Can Social Media Marketing save the Music Industry?

3. Social Media Artist Popularity Equation

4. RihannaQueen of Social Media Source: Link

5. Social Media Artist Popularity Equation

6. Be Sharable

7. Be Responsive

8. Be Accessible

9. Interact

10. Social Music Sites Understand your listeners

11. Listener Ritu Has switched from iPhone to Blackberry cause of BBM She has linked her Status update of Listening to Music on BBM to Google Talk to Facebook to … … She has liking for R&B She boasts of having discographies downloaded, which of course she asked her brother to download the music Has a playlist on Youtube, listens while working

12. Listener Rahul He carries 1 TB HDD where ever he travels He has two playlists that he constantly keeps hearing He has DJ “friends” who keep transferring music He has the music app which gives him the lyrics to each song for him to lipSync the song Listens to a playlist on last.fm on random mode, planning to subscribe the ad-free music channel

13. Being part of Playlists

14. Social Music Sites Where are they listening music? on YouTube? Playlist are increasingly becoming important

15. Seed Torrents

16. Download

17. Case study – SocialMusic Man Mihir

18. Case study – Own Platform Kylie Konnect

19. Are you Digital or not Yet? Source: Link

20. Everyone Survives Digital Age Source: The Long Tail, Chris Anderson, Pg 84

21. MokshJuneja Social Media Catalyst moksh.juneja@avignyata.com +91 93221 21170 Daksh Juneja Social Media Catalyst daksh.juneja@avignyata.com +91 93239 66123