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不要让我想太多
DON’T MAKE
ME
THINK


             BY MOKIE
别让我思考!
         可用性第一定律
需要思考
我该从哪里开始?
我可以点击这里吗?
这是导航吗?
他们为什么会把这个放在这里呢?
不需要思考
嗯,这里是____
那里_______
我想要的东西在这里
强迫我们思考的地方

         搜索



   链接和
   按钮


              名字
名字

招聘     加入我们      我们需要你




这是招聘   这是职位招聘?   这到底是什么呢?
       还是注册?     招商?
我就是独一无二的我??


我的QQ就要跟你不一样??
强迫我们思考的地方

         搜索



   链接和
   按钮


              名字
链接按钮




这是按钮   这是按钮吗?   这不是按钮吧?
这是按钮吗?
查字典首页




        这不是按钮吧?



饭菜网首页
中国品牌网首页


          这是按钮吗?
强迫我们思考的地方

         搜索



   链接和
   按钮


              名字
搜索
它存在怎样的问题呢?
访问者在访问网站时不应该发时
间思考的事?

 我在什么位置?
 我该从哪里开始?
 他们把XX放在什么地方?
 这个页面上最重要的是什么?
 为什么他们给它取这样的名字?
用户实际上是如何使用WEB的
我们要开始接受用户使用网络的三个事实

  第一个事实:用户不是阅读,而是扫描

  第二个事实:用户不作最佳选择,而是满意即可

  第三个事实:用户不是追根究底,而是勉强应付
省略不必要的文字

不要在WEB上炫耀写作艺术
需要消灭什么?

 欢迎词必须消灭



指示说明必须消灭
去掉没人看的文字有什么好处?

可以降低页面的噪音

让有用的内容更加突出

让页面更简短,让用户在每个页面上一眼能看
见更多的内容,而不必滚动屏幕
如果用户需要一直在网络上
进行选择,那么让这些选择变
得无须思考是一个网站容易使
用的主要因素。
THANK YOU!




             BY MOKIE

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不要让我想太多