1. Make a one click video today Professional online video creation for everyone
2. What is Clipop CliPOP is simple online video creation. You can record a personal video message and Clipop automatically turns it into a professional, polished and stylized video clip Similar to online picture editing CliPOP is the first tool ever for simple social video creation (aka “collab videos”) Encourages you to invite other friends to participate in a collaborative one-click video People want to make videos easily and socially 2 Copyright 2011, Private and Confidential
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4. First product – video greetings Clipop video greetings facebook app Alpha version live 4
5. Growing the user base Create with Friends Send Share inherently viral 5
6. Go to market Create buzz around launch Celebrity greetings in facebook Collaborative videos for causes PR and social First market is greetings: partner with group gift sites, genealogy sites and other birthday reminder applications Next phase: online video creation & editing 6 Copyright 2011, Private and Confidential
7. The Process/Model 100% free greeting card process Once process is complete, offer a group gift, a virtual good or physical option Begin with affiliations, move to an aggregation marketplace Freemium reserved for special cases, like HD For online video creation, similar free/premium approach API with content owners 7 Copyright 2011, Private and Confidential
8. Initial Market Approach Greeting card sales are proven and profitable On Facebook $ 0.99 for high-end collaborative greetings (industry shows 10% conversion into high end sale) Pre-roll ads while clip is rendered Offer gifts (amazon, eBay, gift cards) Sale on iPhone store $ 1.99 per app + gifts Revenue share with greeting-oriented sites White label, e.g. genealogy sites 8 Copyright 2011, Private and Confidential
9. Online Video Editing Model Combination of free and premium offering, depending on features, templates and use. This model is proven: Picnik, Animoto etc. 9 Copyright 2011, Private and Confidential
10. Validation “clipop is an impressing product. It poses great opportunities beyond the greeting card market with the one click video editing tool and social video creation tool…” Josef Mandelbaum, CEO, Incredimail & former CEO American Greetings interactive 10
11. Market By 2015, Global Greeting card market at $ 30.4 Bn Americans purchase 7 billion greeting cards/yr 500,000,000 e-cards sent each year Social networks are replacing e-cards Rockyoufacebook app has 10-30 m users a month, hallmark 3 m, social calendar at 10 m The online video creation market doesn’t exist yet, but is bound to exist: video creation is still too complex today 11 Copyright 2011, Private and Confidential
13. Timeline Break Even Headcount: 8 Seed Funding: Launch Facebook App Headcount: 3 Monetize with gift market + 10 K users monthly Rev Share Deal iPhone App Month 18 Month 1 Month 6 13 Copyright 2011, Private and Confidential
14. Use of funds Set-up marketing Creative studio Complete facebook application development Stand-alone site Create iPhone/iPad application Feature-set for online video editing 14 Copyright 2011, Private and Confidential
